The document appears to be a presentation from Microsoft's Global Marketing Group dated May 30, 2008. Over multiple slides, it references various sources and statistics related to online marketing trends, consumer behavior, and advertising spending. The presentation discusses the increasing complexity of marketing and shifting budgets to digital channels.

2. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 2

3. www.bringtheloveback.com
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 3

4. Source: www.internetworldstats.com , May 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 4

5. Source: www.internetworldstats.com, May 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 5

6. Source: www.internetworldstats.com, May 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 6

7. Source: www.internetworldstats.com, May 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 7

8. Source: Synovate Asia Bus Jun/Jul 2007, 15-64 years
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 8

9. Source: Synovate Asia Bus Jun/Jul 2007, 15-64 years
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 9

10. Source: GroupM Forecasts, Dec 2006; KR & NZ: Universal McCann Estimates Apr 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 10

11. Source: Source: PricewaterhouseCoopers (PwC) and Wilkofsky Gruen Associates, quot;Global Entertainment and
Media Outlook: 2007-2011,quot; June 20, 2007
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 11

12. Sources:
-Market Sizes: Microsoft & Universal McCann
- Online Market Sizes: Oppenheimer & Co. Inc., June 2007
(sources include Universal McCann, Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers )
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 12

13. “P&G Canada, has vowed to boost
online spending from 3% of its
media budget to as much as
20% for the company's fiscal year
that starts July 1.”
Source: Advertising Age May 19, 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 13

14. The country’s third-largest advertiser
(General Motors) is getting ready to
shift fully half of its $3 billion budget
into digital and one-to-one marketing
within the next 3 years.”
Source: Advertising Age March 17, 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 14

15. Of the $500 million Microsoft
allocated to the introduction of its
Vista operating system,
30% went online.
Source: Times UK Online, October 21, 2005
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 15

16. Only 18% are Leaders
82%
18%
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 16

17. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 17

18. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 18

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20. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 20

21. “The traditional AIDA funnel has become a sea of complexity”
Source: Forrester Research
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 21

22. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 22

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27. Source: http://www.caida.org/tools/visualization/walrus/gallery1/
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 27

28. Source: The Fournaise Marketing Group’s 2007 Global Marketing Effectiveness Report
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 28

29. http://www.campaignforrealbeauty.com
http://www.youtube.com/results?search_query=dove
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 29

30. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 30

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34. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 34

35. Source: http://bbdolab.typepad.com/the_lab/2006/10/generation_c.html
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 35

36. Source: Synovate AsiaBUS Survey Dec 2007 – Thailand
© Microsoft Corporation 2008 | CMG | Global Marketing Group 36

37. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 37

38. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 38

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41. Source: Silverlight Showreel
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 41

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45. Source: Forrester Research - September 2007 “Winning With Superior Customer Experiences”
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 45

46. Source:
David Armano
Logic + Emotion Blog
http://darmano.typepad.com/
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 46

47. Source:
David Armano
Logic + Emotion Blog
http://darmano.typepad.com/
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 47

48. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 48

49. Source: Mohan Sawhney, Kellogg School of Management
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 49

50. Source: AvenueA Razorfish :: Showreel
e.g. http://www.audi.com/a4globaldrives
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 50

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52. 30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 52

53. Engagement Mapping is a flexible attribution model
that enable advertisers to include many factors
In their Engagement ROI calculations
Source: Atlas Engagement Mapping Paper, 2008
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 53

54. Source:
Atlas DMT
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 54

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57. Source: Europe: Screen Digest 2005, Japan: Wikipedia May 2006, US: US Federal Comms Commission, 2004
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 57

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62. Source: Sandvine
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 62

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70. Buyers Buyers
Sellers Sellers
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 70

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