The document provides tips for engaging and expanding an audience on social media. It discusses knowing your goals, inviting followers to interact, maintaining profiles daily, responding to comments, experimenting with content, and being aware of legal and privacy issues. The overall message is that social media requires consistent effort to build an online community through relevant, authentic, and shared content and conversations.
3. Motivation Know your goals. Envision how Social Media will improve your relationship with members and/or clients
4. Engagement Engagement is more important than the number of fans you have Invite your fans and make them feel welcome Make it fun!
5. It’s SOCIAL Media Pretend you are at a dinner party
6. Inviting Guests To The Party Form alliances with organizations that reach the same audience Send introductory messages Thank your followers
7. Become fans of other Facebook pages Look for groups using key words Selectively approaching other communities Use intensive outreach How to Find People Who Care
17. Consistency Maintain your profiles every day Use the same language and terminology across the board Establish your own language Decide on a tone and stick with it
18. Maintenance Share content on a daily basis Share partner content with your community Monitor pages for inappropriate content
19. Follow Up Answer questions as soon as possible Respond to all comments Be there for your community
20. Chit Chat Use the 5:1 Ratio For every 5 content posts you do, ask a question Doesn’t have to be on topic or serious
21. Distinction Don’t be afraid to experiment Find out what your audience likes Test and learn what works best on your profile
30. Extras “ Fan of the Month” shout-out Ask fans to introduce themselves once a month - Where are you from? What do you care about? Can we help you with anything? “ Post Your URL Day” – encourage fans to share their sites and blogs
32. Web + Log = Blog What is a Blog? A short post that informs your audience on a particular subject
33. What is a good blog entry? Each post should be quick and easy to digest Use titles effectively Use pictures
34. What is a good blog entry? Lists Photos Commentary
35. Where do you find content? Everywhere…it’s the Internet! Don’t be afraid to “steal.” The Huffington Post has built an entire site on news aggregation
40. Cream Rises To The Top Over 30 million pieces of content are shared every month on Facebook Vary your content format each day What do you like to share? Put yourself in your fans' shoes.
41. Schedule Use Cotweet Time tweets to go out overnight Keep in mind night owls and fans in other countries
43. Dealing with Transparency and Mistakes Take responsibility and be responsible Apologize, don’t delete Always give people credit It’s OK for your audience to know you’re human
44. Protection Be mindful of your posts Don’t tell secrets Respect copyright laws Respect your audience and your coworkers
45. We all make mistakes… Own up to it Correct it quickly Deal with consequences
47. All Apologies Re Egypt tweet: we weren’t intending to make light of a serious situation. We understand the sensitivity of this historic moment -KC,”
48. Division of Labor Content ambassadors Robust content calendar Digital engagement can be 1% of 100 people’s role, not 100% of 1 person’s role Employee use as a positive image
49. Privacy Don’t be afraid of Facebook! Don’t give your Credit Card Number or Social Security Use common sense
50. Here to stay It’s not a fad. Adapt! Understand online behavior first, and the technology will come with practice.