Let’s create businesses that change the world! Have a look into the Impact Week in Nairobi that happened from July 21st till 25th at Africa Nazarene University (ANU).

1. #IMPACT WEEK NAIROBI
Christiane Wittmann (IT Strategy Director @MRM//McCann)
Talk @MRM//McCann
Frankfurt, 25.08.2015

2. What begins here,
transforms the world ...

3. Impact Week Nairobi | July 2015 3
The Impact Week is an initiative of KiA (Kirche in Aktion), an organization
based in Frankfurt, that stands for a non-denominational christian attitude.
The organization does projects all over the world that aim on making the people‘s life a
better life, by offering support hands on, by sharing knowledge and experiences in
required areas,
by making people simply laughing, ..
by „bringing a piece on heaven onto the earth“.
WHAT IS THE IMPACT WEEK?

4. Impact Week Nairobi | July 2015
KIA PROJECTS 2015
4

5. Impact Week Nairobi | July 2015
IMPACT WEEK NAIROBI
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• 19 people from
Germany
Design Thinking Coaches,
Entrepreneurs, Project
Manager, Digital Strategists, IT
• 100 students
• The ANU
• 15 speakers
• Local entrepreneurs &
politicians
5 focus areas
Mobility Finance Agriculture Education Healthcare

6. Impact Week Nairobi | July 2015
IMPACT WEEK NAIROBI
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The Kenyan economy is growing. The Start Up Scene is
evolving.
But still, nearly half of the country's 43 million people
live below the poverty line or unable to meet their
daily nutritional requirements. So is Nairobi.
Kibera (Nairobi’s largest slum) is the largest urban slum
in Africa.
Unemployment, poverty, corruption, violence,
lacking education and diseases are still huge problems in
Kenya’s society.
Students in Kenya show high motivation to change things.
They are often missing a structural approach in studying
and forming ideas.
Economical thinking, business driven approaches,
strategic development and the belief in their selves
is often not learned.
Background The idea
Bring entrepreneurial thinking, methodologies and tools to
Kenya. Use Design Thinking approaches.
Support students in creating businesses.
Support Kenya in creating work for their country.
Because:
“ Nobody can design solutions for Africa, except for us.”
(Marc Kamau, iHub)

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IMPACT WEEK NAIROBI
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Prof Leah T. Marangu
Vice Canceler ANU
"The African continent is facing a million challenges“
„We are blessed with so many problems..“
“Where there is a problem, there is a need for change, there
is a need for innovation”
„Stand up and help to make our country a better place.“
„Innovation come through difficulties.“

8. Impact Week Nairobi | July 2015
IMPACT WEEK NAIROBI
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Day 1
5 core days
Day 2 Day 3 Day 4 Day 5
Idea development
Understanding and
observing the problem
behind an idea
Teams of three to
five students
working on one
impact challenge
during the next
days
Formulating vision,
mission and goal
Prototyping &
User testing
First prototypes are
built and tested
Developing 1 business
model for each impact
challenge
Business Model testing
Business models
are built and tested
Develop corporate
strategy
Define key marketing
activities
Develop 6-month
roadmap for the business
Six months of
execution business
model (roadmap
with key activities)
Preparation of 3-
minute-pitch (impact
challenge, prototype,
business model)
Impact Awards
5 teams awarded
with a 1-year
support with the
ANU incubator
(3 teams supported
with prize money)

9. Impact Week Nairobi | July 2015
IMPACT WEEK NAIROBI
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What we have learned about the daily life problems in Kenya.
corruption
violence
little
alternatives
drunk
drivers
driving
without
license
too many
vehicles
numerous
hours spent in
traffic jam

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IMPACT WEEK NAIROBI
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What we have learned about the daily life problems in Kenya.
„financial illiteracy“
no „saving money“
culture
little competence
in financing
services
No awareness for
sustainable
financing

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IMPACT WEEK NAIROBI
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What we have learned about the daily life problems in Kenya.
No awareness for
sustainable
agriculture
No time for
cooking and
healthy food
Little
education of
farmers

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IMPACT WEEK NAIROBI
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What we have learned about the daily life problems in Kenya.
lack of
access to
(higher)
education
lack of
quality
education
teacher
absenteeism
overcrowded
classrooms
only knowledge
building-no skill
building
corruption
High
unemployment
rate for graduates
teacher-up-
front style of
instruction

13. Impact Week Nairobi | July 2015
IMPACT WEEK NAIROBI
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What we have learned about the daily life problems in Kenya.
exhausted
doctors
drug counterfeits
malnutritiontreatment failures
intransparent
healthcare system
diseases caused by
malnutrition

14. Impact Week Nairobi | July 2015
IMPACT WEEK NAIROBI
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What we have learned about the daily life problems in Kenya.
corruption
little education
accessibility
violence
little understanding for sustainability
missing organization and transparency
Main challenges prevent
substancial development
and progress.

15. Impact Week Nairobi | July 2015
IMPACT WEEK NAIROBI
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Building blocks
Talks
Learning
hours
TrainingsWorkshops

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IMPACT WEEK NAIROBI
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Talks
Learning
hours
Trainings
Talks
Emmanuel Dennis
Ngongo
Youth
Entrepreneurship &
Sustainability
Setup
Magdalene Kelel
Young African
Leaders Initiative
(YALI)
Ahmed Maavy Bernard Chiira
Incubation Manager
at @iBizAfrica
Michael Wakahe
Founder, Shujaa
Solutions
Michael Waiyaki
Givewatts
Tomasz
Wawrzyniak
Managing Director
at Logisfera Nova
Marc Kamau
iHub, UXAfrica
Graham Ingokho
Africa‘s talking
Ken Mwenda
eMobilis CoFounder
Sam Kitonyi
Apopheniac founder,
Developer

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IMPACT WEEK NAIROBI
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Setup
Talks
Learning
hours
Trainings
Learning hours

18. Impact Week Nairobi | July 2015
IMPACT WEEK NAIROBI
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Setup
Talks
Learning
hours
Trainings
Interactive sessions

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Setup
Talks
Learning
hours
Trainings
The pitches
"There is no second chance for a first impression.“

20. Impact Week Nairobi | July 2015
IMPACT WEEK NAIROBI
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The winners
12 3
COUNTERFEITERS
e4e
DETOUR

21. Impact Week Nairobi | July 2015
IMPACT WEEK NAIROBI
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Why I did that?
Because I was always interested in foreign
cultures, countries, peoples and the
different ways of living within the different
parts of the world.
Because I am always looking out for
opportunities in which I can spend what I
have learned so far in fields that can really
appreciate from it.
Because common development aid projects have
either not convinced myself or the fine line
between what I am able to give and
what is needed was rarely balanced out so
well as within this opportunity.
Why McCann Worldgroup?
Because we needed sponsors to enable on-site
organization and awards. Thankfully I could convince
MRM//McCann to commit to a sponsorship!
THANK YOU.

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Summary
ü 17 teams of students pitching on stage, giving an impressing performance
ü 17 solution approaches of how to meet daily life challenges in Kenya
ü 17 roadmaps of how to establish the solution in the market
ü About 100 happy students feeling highly motivated to move forward
ü 19 German people overwhelmed by the fast development of the students, their high engagement, emotions and motivation
ü A proud ANU speaking of the “Impact Decade” that had yet begun
ü 1 Kenyan company that decided to directly support 1 project
ü Kenyan families that developed hope for a stable future of their children
ü A bucket full of memories and great experiences
ü An even higher motivation to not take things as given,
but to change things that I feel they need to change

23. Hakuna Matata. (Take it easy)

24. Asante!
(Thank you)