Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Amt 2.0 - Meine Präsentation von der nürnberg web week #nueww

884 visualizaciones

Publicado el

Bei der Social Media Night im Rahmen der nürnberg web week habe ich am 16.10.14 gemeinsam mit Johannes Barthel (Stadt Nürnberg) und Marlene Neumann (Stadtbibliothek Erlangen) in einer Session darüber berichtet, wie Behörden heute soziale Medien nutzen - und warum sich das ganze trotz des Personalaufwands lohnt. Hier mein Session-Part über Social Media beim Bundesamt für Migration und Flüchtlinge. Mehr auf http://amtzweinull.com. Fragen beantworte ich gerne auf meinen sozialen Kanälen!

Publicado en: Redes sociales
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí

Amt 2.0 - Meine Präsentation von der nürnberg web week #nueww

  1. 1. AMT 2.0: SOCIAL MEDIA im Bundesamt für Migration und Flüchtlinge (BAMF) Amt 2.0: Social Media im Bundesamt für Migration und Flüchtlinge | Social Media Night 2014 | #nueww | 16.10.2014 | Christiane Germann
  2. 2. Bundesamt für Migration und Flüchtlinge (BAMF) • Hauptsitz Nürnberg (+ 22 Außenstellen) • Bundesbehörde mit rund 2.300 Mitarbeitern • Hauptaufgaben: Integration und Asyl • gegründet: 1953 • aktiv in den sozialen Medien: seit 2013 Amt 2.0: Social Media im Bundesamt für Migration und Flüchtlinge | Social Media Night 2014 | #nueww | 16.10.2014 | Christiane Germann
  3. 3. Warum Social Media? Wir haben doch Akten… • Informationen erreichen die Menschen heute vielfach mobil und über „ihre“ sozialen Kanäle (dies wird sich weiter verstärken) • Positionierung als Player bei den Themen Integration, Migration, gesellschaftliche Vielfalt • Verbesserung der Willkommens- und Anerkennungskultur in Deutschland Amt 2.0: Social Media im Bundesamt für Migration und Flüchtlinge | Social Media Night 2014 | #nueww | 16.10.2014 | Christiane Germann
  4. 4. Soziale Kanäle des Bundesamts: • Facebook: www.facebook.com/bamf.socialmedia • Instagram: www.instagram.com/bamf_socialmedia • Storify-Blog: www.storify.com/bamfblog • Twitter: November/Dezember 2014 Amt 2.0: Social Media im Bundesamt für Migration und Flüchtlinge | Social Media Night 2014 | #nueww | 16.10.2014 | Christiane Germann
  5. 5. Amt 2.0: Social Media im Bundesamt für Migration und Flüchtlinge | Social Media Night 2014 | #nueww | 16.10.2014 | Christiane Germann
  6. 6. Inhalte: Emotionen, Diskussionen, Service • Feiertage, Zitate, Gratulationen, Erfolgsgeschichten • Aufforderung zur Diskussion über z.B. (Alltags-)Rassismus, Familiennachzug, Kopftuch, Wording,… • Bürgerinformation (Statistiken, Studien, Broschüren, Links) • (Natürliche) Entwicklung hin zum Service-Kanal Amt 2.0: Social Media im Bundesamt für Migration und Flüchtlinge | Social Media Night 2014 | #nueww | 16.10.2014 | Christiane Germann
  7. 7. Amt 2.0: Social Media im Bundesamt für Migration und Flüchtlinge | Social Media Night 2014 | #nueww | 16.10.2014 | Christiane Germann
  8. 8. Amt 2.0: Social Media im Bundesamt für Migration und Flüchtlinge | Social Media Night 2014 | #nueww | 16.10.2014 | Christiane Germann
  9. 9. Amt 2.0: Social Media im Bundesamt für Migration und Flüchtlinge | Social Media Night 2014 | #nueww | 16.10.2014 | Christiane Germann
  10. 10. Amt 2.0: Social Media im Bundesamt für Migration und Flüchtlinge | Social Media Night 2014 | #nueww | 16.10.2014 | Christiane Germann
  11. 11. Erfolge • rd. 3.300 Facebook-Fans & hohe Reichweiten (ohne Werbung) • Zielgruppenerreichung • positives Feedback (viele Likes, Shares & persönlich) • Vorbildfunktion für andere Behörden • ersten Shitstorm überstanden (und sogar gelobt worden) Amt 2.0: Social Media im Bundesamt für Migration und Flüchtlinge | Social Media Night 2014 | #nueww | 16.10.2014 | Christiane Germann
  12. 12. Müssen wir jeden Tweet freigeben lassen? • 3-er-Team aus zertifizierten Social Media-Managern • 4-Augen-Prinzip • bei kritischen Posts: Freigabe durch Pressesprecherin • Organisation durch: Redaktionskalender in Outlook, Whatsapp- Gruppe, Redaktionssitzungen, Wochenend-Dienst,… Amt 2.0: Social Media im Bundesamt für Migration und Flüchtlinge | Social Media Night 2014 | #nueww | 16.10.2014 | Christiane Germann
  13. 13. DANKE! Amt 2.0: Social Media im Bundesamt für Migration und Flüchtlinge | Social Media Night 2014 | #nueww | 16.10.2014 | Christiane Germann

×