Slides from a talk

1. WiRE Notts
Getting the best from the web
C h ri st in a Fo w le r - ch ri st in af o w le r.com

2. Today ...
Where to start?
Website design
SEO
Analytics
Blogs
Online etiquette

3. Where to start?

4. The basics
Domain the address you type in, from £2.99 per year
Web hosting from $50 per year
Content management system most are free

5. People that can help you
Web designer
Web developer
Hosting company
Copy writer

6. Top tip!
Find a designer who
has similar projects
in their portfolio

7. Domain
Write down some short catchy domains

8. Website design

9. Structure
What is the goal of your site?
Group content pieces logically
Keep your target customers in mind

10. Look & feel
Colour schemes
Font types
Pictures

11. Functionality
Payment options
Downloadable files
Newsletter registration

12. Top tip!
Structure, look and
functionality are of
equal importance

13. Site goal
Write down your website's purpose

14. SEO
Search engine optimisation
G et ti ng fo un d by G oo gle

15. Make the first sentence count
Keywords come first
Use alternative text
Get others to link to your website
Make use of metadata title, keywords & description
Links should be descriptive

16. Top tip!
Be wary of anyone
who claims they can
get you to
“No.1 in Google”

17. Keywords
Write down 10 keywords - stick to USPs!

18. Analytics
Data, statistics, reports
Wh o v is it s m y si te a n d w h y?

19. Where do my visitors come from?
When do they visit my site?
How many people just leave straight away?
Who is linking to me?
What do people search for to get to me?
What’s popular on my site?

20. Top tip!
Sign up to Google
analytics

21. Blogs

22. Why blog?
Increase your web presence
Get more links to your site
Share your news and offers
Flaunt your knowledge
Humanise your business

23. Which blogging platform?
Wordpress my favourite!
Tumblr
Blogger
Squarespace $8 per month
Posterous

24. Promote your blog
Twitter
Facebook
Guest blogging
Email lists

25. Top tip!
Try to blog
once per week

26. Blog topics
Write down 3 topics you could blog about

27. Online etiquette
Comments (good/bad), copying & crediting
H o w to k ee p you r great re p u tati on

28. Comments
Join in discussions on other blogs don’t just promote
Deal with negative comments
Don’t take it personally
Find out more about the commenter
Decide whether to reply or delete

29. Copying
Never reproduce someone else’s work without
permission
Know your rights the idea is not copyright, but the content is
Alway credit your sources

30. Top tip!
Design is also
copyright,
don’t copy

31. Case studies

33. Questions?

34. “Why do I need a CMS?”
Edit your content any time
Log in from anywhere
No need for expensive software
Frequent security updates
Unlimited possibilities

35. “What CMS?”
Wordpress my favourite!
Drupal
Perch $30

36. “I need it cheap”
Shop around
Get what you pay for
Make sure you have
control of the basics

37. “I want to DIY”
Buy your domain and hosting with a one-click WP install
Install Wordpress
Choose a theme from themeforest.net from $30

38. Resources
Find a designer: http://sortfolio.com/
Biz Ladies: http://
www.designspongeonline.com/category/biz-
ladies
Wordpress: http://wordpress.org/

39. Thank you!
ch ri st in a@ ch ri st in af o w le r.com