Creating sales and marketing experiences

Revenue
accelerates when
organizations
understand
through the eyes of
the buyers and
users their
customers’
expectations.
@ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017

The Path to Customer Experience

Eat Journeys One Bite At A Time
Eat Journeys One Bite At A Time

Micro-Moments of Pain & Influence
Source: Accenture

Customer Co-Creation
The Secret Sauce to Faster AND Sustained Success

Data and Technology Are The Glue
Data and Technology (including AR/VR)
Are The Glue that stitch together new
experiences

What’s the ROI?
Increase in
Marketing
ROI
Increase in
Campaign
Results
Increase
in Sales
Pipeline
Increase
in
Revenue
Freed up
Content
Budget

1. Start small by picking a customer segment, product line, or
business unit.
2. Come to terms that this is change management, not a one-time
Sales or Marketing project.
3. Journey map through the buyers’ eyes the key interactions, pain
points and moments of influence.
4. Follow a proven methodology, like the Sellers Compass, to guide
you through the entire process.
5. Build internal support by storytelling the ROI in ways that speak to
leaders’ metrics.
6. Involve employees to own the pilots, it increases success and
momentum.
7. Established a small funded, central CX COE team, the rest of the
company owns CX.
7 Lessons Learned

Who We Are
We help companies turn customer alignment into
their biggest growth and brand differentiator.
ChrisCrandell | www.newbizs.com | © 2017 NBS Consulting Group, Inc. | Tel: 415.309.7017

Creating sales and marketing experiences

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