17. 20% sales revenue increase in top
international market in last year
Marketplace Growth Spending Performance Social Media Jobs Organization Leadership Analytics
Average increase across all top international markets: 19.7% (SD = 32.1) New question
in The CMO Survey
Figure 2.3. Average Percent Increase in Sales Revenue from Top International Market
60%
50% 48.0
40%
34.9
30%
25.3 26.3
25.0
22.5
21.0
19.8
20% 16.6 16.0
13.8
10%
5.2
0%
Brazil Canada China Eastern India Japan Korea Mexico Middle Other Russia Western
Europe East Market Europe
30. Flat company performance on social and
environmental indicators
Marketplace Growth Spending Performance Social Media Jobs Organization Leadership Analytics
Figure 4.3. Firm Performance on Social and Environmental Metrics in Past 12 Months
February February February
2010 2011 2012
5
4
3.2 3.2 3.1 3.0 3.0 2.9
3
2
1
0
Marketing that is beneficial for society Minimize impact of marketing on environment
* 5-point scale where 1 is “poor” and 5 is “excellent”
30