“Market” was a noun, long before it
was a verb…

Connecting…
In real life:
SF Bay Area (Half Moon Bay, CA)
Online:
@ccarfi on Twitter
http://www.socialcustomer.com (blog)
http://www.cerado.com (URL)
Hashtag for today for Twitter, Flickr, etc.:
#socon or #socon09

FlashMarkets
From the Roman Agora to the Mobile Web

About Chris
Christopher Carfi is an entrepreneur and is currently the CEO of
Cerado, Inc (http://www.cerado.com). His blog, The Social
Customer Manifesto (http://www.socialcustomer.com), is a quot;Top
25quot; marketing blog, and has won numerous other awards
including quot;Top CRM Blogquot; in 2005, 2007 and 2008.
He is also an active contributor to the ProjectVRM
(http://www.projectvrm.org), based at the Berkman Center at
Harvard University, which focuses on improving customer-vendor
relationships and is creating tools to equip individuals with tools of
both independence and engagement.
Chris grew up in Chicago, holds an MBA from Carnegie Mellon
University, and a Bachelor's in Computer Science from
Northwestern University, and currently lives in the Bay Area with
his family.

Roman Agora

tsukiji

aalsmeer

All these markets were set up by
Vendors.

Customers learn about the markets
(perhaps through marketing), and
go to them to interact with vendors.

Yesterday’s vendor-driven world had three things.
• Marketing
• Sales
• Support

But…what happens when markets
are instead driven by customers…

Search
Converse Shop
Connect Support

How do we let them know about us?
How do we let them know what we’d
like them to do?
How do we then do it?

Do individuals need PR and
Market Communications teams in
order to inform the market?

What happens when markets are
driven by customers?

Related Projects
ProjectVRM (thanks, Doc!)
http://www.projectVRM.org
Public Radio Tuner (thanks, Keith!)
http://www.publicradiotuner.com/
The Mine! Project (thanks, Adriana!)
http://themineproject.org/
Mydex (thanks, Iain!)
http://mydex.org/

“Market” was a noun, long before it
was a verb…

FlashMarkets
From the Roman Agora to the Mobile Web

Photo credits
Agora http://flickr.com/photos/schoeters/2400868089/
Tsukiji http://flickr.com/photos/jimfischer/2629361099/
Tsukiji http://flickr.com/photos/chang-er/2629466227/
Tsukiji http://flickr.com/photos/stewart/2475416558/
eBay http://flickr.com/photos/fajalar/533769268/
eBay chip http://flickr.com/photos/29889705@N00/249348622
eBay Live http://flickr.com/photos/silvermarquis/2608565199/
Aalsmeer http://flickr.com/photos/41dodge/235905338/
Aalsmeer http://flickr.com/photos/41dodge/235905498/
Aalsmeer http://flickr.com/photos/41dodge/235905708/
Aalsmeer http://flickr.com/photos/sindala/231795077/
Aalsmeer http://flickr.com/photos/sindala/231814570/
Aalsmeer http://flickr.com/photos/sindala/231839292/
Bazaar http://flickr.com/photos/dynamosquito/2376443615/
Mall of America http://flickr.com/photos/mrottler/442338564/
Mike's Corner Store http://flickr.com/photos/greencolander/2237794164/
Mike's Corner Store http://flickr.com/photos/greencolander/229575730/
Trading Floor http://flickr.com/photos/dcwriterdawn/2930224361/
Wine http://flickr.com/photos/aldoaldoz/1267877003/