Keynote presentation at Power to the Pixel, London Film Festival, October 2008. This presentation won't make much sense without the accompanying video, which is now at Blip.tv here: http://powertothepixel.blip.tv/file/1410667/. NTB have also put up audio files of all the talks: http://notthisbody.wordpress.com/2008/10/28/ntb-pttp/

1. Should We? Could We? Would We?: Films in the Age of Cross-Media Production Christy Dena UniverseCreation101.com Power to the Pixel 22 nd October 2008

2. http://en.wikipedia.org/wiki/Image:Archers-AMOLAD-Logo.jpg

6. Four eyed monsters Blair Witch Project Replicate Transform Expand

10. DeMassification! – Toffler (Fragmented Audiences)

13. “ In a nearby future we can assume that media will move freely across different technological platforms, across different media formats and across different networks. Media will in this sense appear more as a liquid than solids.” Mikael Wiberg, 2007, 63 “ Fluids travel easily. They ‘flow’, ‘spill’, ‘run out’, ‘splash’, ‘pour over’, ‘leak’, ‘flood’, ‘spray’, ‘drip’, ‘seep’, ‘ooze’; unlike solids they are not easily stopped—they pass around some obstacles, dissolve some others and bore or soak their ways through others still.” Zygmunt Bauman, 2000, 1-2

14. Ruddy Morgan’s Flatland

18. DeMassification! (Fragmented Audiences)

19. Timothy deWaal Malefyt, Vice President/Director of Cultural Discoveries, BBDO Advertising Worldwide “ Reason is Out, Emotion is In”

23. Reality is the new play space

25. http://www.sonypictures.com/homevideo/untraceable/ http://www.killwithme.com/

26. http://www.ihatesarahmarshall.com/ http://www.forgettingsarahmarshall.com/

27. Marketing Art ? X

30. Ruddy Morgan’s Flatland

32. Audiences want to converse with your world in their native tongue/ media

39. Cross-Media Production Process Comparison Source: http://jasondaponte.wordpress.com/2008/09/19/... Conceived by Crossover Nordic team, chart created by Daniel

41. Replicate

42. http://brokensaints.com/ Brooke Burgess, Ian Kirby, and Andrew West’s Broken Saints

43. Transform

45. http://www.thefountainremixed.com/

46. … and Peter Greenaway VJing his ‘Tulse Luper Project’… www.tulselupernetwork.com petergreenaway.org.uk/tulse.htm

47. Richard James Allen’s Thursday’s Fictions “ When you read a book, you imagine the world. When you watch a film, you see and hear the world. When you visit an online 3D immersive environment, you enter the world. You feel what it’s like to be one of the characters, to be inside the story. And you can share that experience with your friends.” www.thursdaysfictions.com

48. Expand

49. Joss Whedon’s Firefly/Serenity

50. Richard Kelly’s Southland Tales www.southlandtales.com

51. 10 Canoes / feature film “ Many, many canoes”: 11 Canoes / Mini-Documentaries Training 12 Canoes / Broadband Website 13 Canoes / Gallery Exhibition 14 Canoes / Photo Publishing Project 15 Canoes / Music Preservation Project 16 Canoes / Closed-Circuit Television Station 17 Canoes / Cultural Exchange Program 18 Canoes / Making Of Documentary Rolf De Heer: http://www.vertigoproductions.com.au/10canoes.htm Movie: http://www.tencanoes.com.au/

54. Lance Weiler’s Head Trauma http://www.headtraumamovie.com/

55. http://www.gorillaz.com/DirtyHarry/ Gorillaz’s Dirty Harry

56. John August’s The Nines

59. Michel Gondry’s Sunshine on a Spotless Mind www.lacunainc.com

60. Six to Start http://wetellstories.co.uk/

61. Pet Shop Boys’ Integral

62. Blast Theory’s ‘Can You See Me Now?’

63. 42 Entertainment’s I Love Bees

64. 42 Entertainment’s I Love Bees

65. 42 Entertainment’s ‘Last Call Poker’ for Activision’s GUN Image from Jane McGonigal’s NEXT presentation

66. 42 Entertainment’s The Dark Knight campaign

67. … and the phones buried inside the cakes for The Dark Knight… 42 Entertainment’s The Dark Knight campaign

68. Nine Inch Nails’ Year Zero

69. Nine Inch Nails’ Year Zero

70. Singapore’s Postal Service ‘Yours Always’

71. Lance Weiler’s Head Trauma http://www.headtraumamovie.com/

72. www.find815.com Hoodlum’s Find 815 for ABC’s Lost

73. ‘ She Loves the Moon’ by the Strangers…

74. Nick Montfort and Scott Rettberg’s ‘Implementation’ http://nickm.com/implementation/

75. YellowArrow.net

76. www.botanicalls.com

78. Mind Candy’s ‘Perplex City’