SlideShare una empresa de Scribd logo
1 de 83
Strategic Marketing PresentationUniversal Studios Hollywood,[object Object]
Introduction,[object Object],“Tier One, The Top Level of Strategic Marketing” ,[object Object],Crystal Chong (CEO)–experience in sales, marketing, branding, and CRM in the film, fashion, consumer goods, retail, specialty advertising, biotech, and ,[object Object],e-commerce industries, including work with brand names and Fortune 500 companies (Nordstrom, Wells Fargo, Pepsi, Mattel, Disney, Estee Lauder, Baxter Bioscience).,[object Object],Dikran Iskenderian (CCO) – entrepreneur and owner of Zankou Chicken restaurants.,[object Object],Yu-Hsien Lin (CFO) – experience in B2B and B2C marketing and communication campaigns in the entertainment, fashion and non-profit industries.  Instructor of financial education program at Citi Bank Taiwan.,[object Object],Chukwuma 'Chu' Morah (CTO) – experience in social media marketing for video game companies and social networks such as Terminal Reality (creators of the Ghostbusters video game) and Yelp. ,[object Object],Takashi Oba (CIO) – experience as a system engineer and marketing assistant at Yahoo! JAPAN Research and Mitsubishi Credit Corporation.,[object Object],Natalia Starikova (CLO) – experience in the tourism and hospitality industry with the Hard Rock Café, Ritz Carlton, and Baltshug Kempinski Hotels.,[object Object]
Situational Analysis: Current Situation at Universal Studios Hollywood,[object Object],[object Object]
USH has experienced a decrease in attendance because of the recession
USH is looking for a way to grow attendance and build loyalty
engage customers
create special programs and products
increase value, number of distribution channels, and brand equity
create more awareness to the AP program,[object Object]
Situational Analysis: Marketplace Conditions,[object Object],Attendance of USH and its competitors, millions ,[object Object],(2006-2009),[object Object]
Situational Analysis: Industry Decline,[object Object],US Theme Park Industry (2006-2009),[object Object],US Theme Park Industry (2006-2009),[object Object]
Situational Analysis: Observations,[object Object],Shift due to recession,[object Object],Less traveling,[object Object],People choose: lower cost, more value, ,[object Object],	closer-to-home attractions,[object Object],Only Disney is growing in attendance (Disneyland Resort 8% and Disney California Adventure 9.5% growth):,[object Object],continuous promotion,[object Object],constantly adding value,[object Object],synergy between parks and movies,[object Object],selling more to existing customers,[object Object]
Marketing Research: Executive Summary,[object Object],Online survey, sample size of 95,[object Object],Findings,[object Object],Which AP benefits are most important,[object Object],Strong interest in other theme park annual pass (AP) programs,[object Object],Lessons Learned,[object Object],USH AP value problems,[object Object],What people enjoy about visiting theme parks ,[object Object],Conclusions,[object Object],Importance of certain AP benefits,[object Object],Main USH retail channels for ticket sales,[object Object],Takeaways,[object Object],Viable opportunities exist,[object Object]
Marketing Research: Methodology,[object Object],Obtained primary research via an online survey ,[object Object],Created with Survey Gizmo,[object Object],Survey conducted from 12:00am on 10/11/10 to 11:59pm on 10/14/10,[object Object],Research population: residents of the Greater LA area (LA, Orange, Riverside, Ventura, and San Bernardino counties),[object Object],n =95 respondents,[object Object]
Marketing Research: Key Findings,[object Object],Respondents said that rides and the opportunity to socialize with friends and family are what they enjoy most at theme parks. ,[object Object],Admission discounts for friends/family and parking privileges are the most important AP benefits.,[object Object],The three most common reasons why visitors did not purchase an AP were “the cost was too expensive,”“the lack of new attractions,” and “the distance from the park was too great.” ,[object Object]
Marketing Research: Key Findings,[object Object],of USH gate purchasers have a stronger interest in another theme park’s annual pass. Disneyland’s AP is the most wanted.,[object Object],of respondents have visited Universal Studios Hollywood before, yet only 6% are AP members,[object Object],of the respondents need a great experience from a previous visit to warrant an AP renewal.,[object Object],of AP members own a smart phone capable of accessing the Internet,[object Object]
Marketing Research: Lessons Learned ,[object Object],There is an issue with the perceived value of an USH Annual Pass,[object Object],There is a disconnect between converting Universal Studios Hollywood visitors into Annual Pass holders,[object Object],Mobile phones could help improve visitor engagement,[object Object],Parking is more important than expected,[object Object],Benefits of the Universal Studios Hollywood AP are not clear,[object Object],Being able to socialize is also a big part of the theme park experience.,[object Object],Low awareness of USH AP programs,[object Object]
Marketing Research: Key Conclusions,[object Object],A positive, engaging experience is what drives AP sales,[object Object],SoCal Annual Pass members value unlimited admission, admission discounts for friends and family, and parking benefits highly,[object Object],The low perceived value of the AP and lack of new attractions are keeping people from buying USH APs,[object Object],Respondents value Disneyland’s AP more than Universal’s AP,[object Object]
Marketing Research: Key Conclusions,[object Object],Gate and Internet sales are the leading drivers of theme park passes,[object Object],People who purchase tickets through grocery/dept stores spend more ($83.5 on average) than other USH theme park goers ($52 on average),[object Object],Annual Pass information at the gates is too confusing,[object Object],Having straightforward information at the gates is important,[object Object]
Marketing Research: Key Takeaways,[object Object],[object Object]
New channels of distribution can help raise awareness and sales of APs
Added value can create loyalty and interest in USH and the AP membership
More exclusive incentives, events, activities, and products (gifts-with-purchases and purchasable merchandise) can also add value
More awareness can raise purchases for tickets and AP membership,[object Object]
Develop strategies for acquisition and renewals
Focus on local penetration
Build customer loyalty
Add more brand equity and value,[object Object]
Word of mouth
Public relations
Partnerships
Promotions
Physical signs at USH
Up sell at the gate
More “exclusives”– website,    newsletter, gifts, events ,[object Object],    and activities, merchandise,[object Object],[object Object],    concerts, premieres ,[object Object],[object Object]
ParkingCUSTOMER OBJECTIVES,[object Object],[object Object]
Variety
Value
DistanceNEW DISTRIBUTION CHANNELS for AP PURCHASES,[object Object],ENGAGEMENT & BRAND PERSONALITY,[object Object],FOCUS,[object Object],[object Object]
Locals
PR
Social media
Mobile
YOUniversal
USH website
Gift Card Mall (grocery and     retail stores),[object Object],[object Object],[object Object]
Primarily families with children of 8yrs and older
2/3 have household income of $75K+
1/4 have household income of $100+
50/50 M/F
Ethnicity:
Caucasian - almost 50%
Latino - about 30% ,[object Object]
Strategic Marketing Programs and Recommendations,[object Object],Time frame: May 2011 - May 2012,[object Object],Big focus on new attraction: The Transformers Ride,[object Object],Media and Methods,[object Object],Additional Annual Events and Seasonal Activities,[object Object],Public Relations, Broadcast TV, and Radio,[object Object],Partnerships and New Distribution Channels,[object Object],Outdoor Advertising,[object Object],Print Advertising,[object Object],Online Advertising,[object Object],Social Media & Mobile,[object Object],Promotions,[object Object],USH Park Upgrades & Out-of-Budget Recommendations ,[object Object]
Events & Activities,[object Object],Goal: To add more value and interests by creating engagement,[object Object]
Events & Activities,[object Object],More events create more interest in USH attendees,[object Object],More events for AP members creates more value,[object Object],Integration with PR and Social Media,[object Object],Dress up the park and have small events and activities for holidays and celebration days, in addition to Halloween and Christmas:,[object Object],Added contests and activities for children and family,[object Object],Added concerts and performances,[object Object],Gifts for special events given with purchase or participation,[object Object],Mobile Scavenger Hunts (will be discussed later),[object Object],Find Your Hearts, Easter Egg Hunt, USH Anniversary Gift Hunt, Pumpkin Patch Find, Find Grinchmas Gifts,[object Object]
Events & Activities,[object Object],Added major events (brings USH and AP members back):,[object Object],“Where movie magic comes to life” – Film Festival (Summer)  ,[object Object],[can be expanded to weekly or monthly event if desired],[object Object],Film event with guest speakers and entertainment industry panel,[object Object],Film showcase of some of Universal’s 4000 movies,[object Object],Movie event – can watch films in the park (AP members can vote),[object Object],Gifts: film canister, bag, director’s slate, USB flash drive & keychain with promotional material,[object Object]
Events & Activities,[object Object],“USH Food Festival” – located at Perrier Courtyard (Fall),[object Object],Local and well-known restaurants serving food, chef presentations, book signings,[object Object],Gifts: bag, bookmarks, drinkware, food containers, plates, travel sized utensils,[object Object],Special Event – Transformers 3 Ride,[object Object]
Public Relations, Broadcast TV, and Radio,[object Object],Goal: To bring more awareness to USH’s events and AP program,[object Object]
Public Relations, Broadcast TV, and Radio,[object Object],Promote events on daytime TV and Radio that reaches local audience,[object Object],Radio,[object Object],KIIS FM (Clear Channel) ,[object Object],USH AP Special when you mention KIIS FM,[object Object],KIIS at the opening of USH Transformers Ride opening or during Halloween or Christmas,[object Object],Transformers Ride and special deal with AP Membership sign up,[object Object],NewsTalk KFI-AM (640) – spoken advert ,[object Object]
Public Relations, Broadcast TV, and Radio,[object Object],Utilizing existing networks and affiliates:,[object Object],NBC LA -“Today in LA,”“Daily Connection”, “Channel 4 News” – announcement within broadcast,[object Object],NBC Shows,[object Object],“America’s Got Talent,”“Minute to Win It,”“Parenthood” - tickers within shows for sweepstakes,[object Object],Saturdays on NBC – kids show broadcasting from USH,[object Object],“Access Hollywood (LIVE),” “Access Hollywood,” “EXTRA”– within interview – special events like Halloween Horror Nights, Grinchmas, and Transformers Ride launch,[object Object],“The Ellen DeGeneres Show,”“The Tonight Show w/ Jay Leno” – “promoting” events at USH,[object Object]
Public Relations, Broadcast TV, and Radio,[object Object],Reach growing Hispanic-American population and target:,[object Object],Universal NBC’s Telemundo T52,[object Object],“Noticiero 54: A Las 6:00PM” and at show breaks – USH AP commercial (done for Grinchmas, add AP promo),[object Object],“Acceso Total” – interview stars like George Lopez at USH– especially during opening of Transformers Ride and Holiday Events,[object Object],#1 Spanish Radio Stations: FM 107.1 KSSE (Super Estrella), FM 96.3 KXOL, FM 107.5 KLVE ,[object Object]
Partnerships and New Distribution Channels ,[object Object],Goal: To provide new awareness and create easily memorable associations that benefit the perception of the USH brand,[object Object]
Partnerships and New Distribution ChannelsHasbro ,[object Object],[object Object]
Transformers Limited Edition USH Toys for AP Exclusives ONLY and USH Exclusive Merchandise,[object Object]
Partnerships and New Distribution Channels,[object Object],SoCal AMC Theaters – coupons for Universal with tickets for Transformers 3 tickets (10% off AP),[object Object],Mini-flyer with movie ticket ,[object Object],Universal’s GE Money AMEX,[object Object],Double points for using Universal Amex on USH Birthday - July 15,[object Object],Quadruple points for using at USH on your birthday,[object Object],Presale opportunities,[object Object],Sneak Peak Events,[object Object]
Partnerships and New Distribution Channels,[object Object],Gift Card Mall - sell USH AP passes at GCM locations,[object Object],Coke - Coke Rewards – use points to win a Special Event Day – USH Transformers Ride Preview Days,[object Object],Burger King – co-brand with Transformers 3 promos, collect all stickers to win AP or discounts, tease Transformers ride,[object Object]
Partnerships and New Distribution Channels,[object Object],[object Object]
Concierge
LA Magazine/Pasadena Magazine
Standing poster
Event: Bringing USH to The Grove or The Americana
Loyalty Reward Members
E-mail offer from The Grove/The Americana about USH
Direct mail special to Loyalty Reward members,[object Object]
Outdoor Advertising - Bus Wrap,[object Object],A moving billboard in local LA areas,[object Object],Creates brand awareness and provides messages to mobile populations – those in vehicles and those on foot,[object Object]
Print Advertising,[object Object],Some having QR codes linking to coupon or website special,[object Object],Can track what mobile device and browser, how many times the site was checked and when, and the location of the QR site founded,[object Object],In programs, flyers, poster stands, and inside table tops at LA’s “watering holes”,[object Object],Dodgers Stadium, Hollywood Bowl, Staples Center, Caruso Affiliated, Westfield Malls, General Growth Properties Malls, Macerich Malls, Simon Malls in the Greater LA Area,[object Object],Newspapers and magazines,[object Object],LA Times, Entertainment Weekly, Hollywood Reporter, La Opinion,[object Object]
TEASER,[object Object],LAUNCH PROMO,[object Object]
Online Advertising,[object Object],Display advertising on related websites,[object Object],Movie-related sites: Fandango, RottenTomatoes, MovieTickets.com,[object Object],LA-centric sites: LATimes.com, LAmag.com, WhereLA.com,[object Object],Annual Pass call-to-action,[object Object],Links to AP purchase section of site,[object Object]
Online Advertising,[object Object]
Social Media,[object Object],Goal: To give the USH experience a more personal feel,[object Object]
Social Media,[object Object],Goal: Attract new visitors, retain AP members online, and show a face to the park,[object Object],Highlight latest events at USH, both inside and outside the park,[object Object],Content for AP members (ex: e-mail newsletter/digital magazine),[object Object],Run by newly-hired, dedicated Social Media Manager,[object Object],So how can we unlock the full potential of YOUniversal?,[object Object]
Moms...and their blogs!,[object Object],Women have a greater influence on entertainment purchases for the family than men...,[object Object], ,[object Object],of all vacation purchases in the US are made by women*,[object Object],-,[object Object],(2009),[object Object],“Moms have a big say in where the family goes for entertainment…creating a team of mom evangelists is smart.” – Cindy Gordon, former VP of Publicity for Universal Orlando,[object Object],"Mothers trust other mothers" - Sarah Hodson, Head of Publicity of Disney UK,[object Object],*Source: UNICAST (2010),[object Object]

Más contenido relacionado

La actualidad más candente

Pre release ppt
Pre release pptPre release ppt
Pre release ppthappyamu21
 
Analysis of the Disney Brand
Analysis of the Disney BrandAnalysis of the Disney Brand
Analysis of the Disney BrandLauren Peters
 
Company Presentation - Netflix
Company Presentation - NetflixCompany Presentation - Netflix
Company Presentation - NetflixCaroleenChang
 
film marketing campaign analysis
film marketing campaign analysisfilm marketing campaign analysis
film marketing campaign analysisbir
 
What attracts investors to FILMS?
What attracts investors to FILMS?What attracts investors to FILMS?
What attracts investors to FILMS?Farnaz Fanaian
 
Movie Marketing Social Media
Movie Marketing Social MediaMovie Marketing Social Media
Movie Marketing Social MediaNitin Jain
 
Product Launch Presentation By Linda Johnson
Product Launch Presentation By Linda JohnsonProduct Launch Presentation By Linda Johnson
Product Launch Presentation By Linda Johnsonlindajohnsonh
 
Film production company Case Study
Film production company Case StudyFilm production company Case Study
Film production company Case StudyShannWebb
 
A Digital Marketing Strategy for Spotify
A Digital Marketing Strategy for Spotify A Digital Marketing Strategy for Spotify
A Digital Marketing Strategy for Spotify Maura Hickey
 
Digital marketing plan to promote the film
Digital marketing plan to promote the filmDigital marketing plan to promote the film
Digital marketing plan to promote the filmAnkush Purohit
 
Skyfall Production Distribution Exhibition & Audience
Skyfall Production Distribution Exhibition & AudienceSkyfall Production Distribution Exhibition & Audience
Skyfall Production Distribution Exhibition & AudienceElle Sullivan
 
The Dark Knight - Production Marketing and Audience
The Dark Knight - Production Marketing and AudienceThe Dark Knight - Production Marketing and Audience
The Dark Knight - Production Marketing and AudienceElle Sullivan
 
Avatar Marketing
Avatar MarketingAvatar Marketing
Avatar Marketingmrs_mullen
 
A Study of Sales & Distribution Mechanisms of Hindi Cinema
A Study of Sales & Distribution Mechanisms of Hindi CinemaA Study of Sales & Distribution Mechanisms of Hindi Cinema
A Study of Sales & Distribution Mechanisms of Hindi CinemaVishrut Shukla
 
ZEE ENTERTAINMENT LIMITED
ZEE ENTERTAINMENT LIMITEDZEE ENTERTAINMENT LIMITED
ZEE ENTERTAINMENT LIMITEDSupriya Kabra
 

La actualidad más candente (20)

Pre release ppt
Pre release pptPre release ppt
Pre release ppt
 
Analysis of the Disney Brand
Analysis of the Disney BrandAnalysis of the Disney Brand
Analysis of the Disney Brand
 
Company Presentation - Netflix
Company Presentation - NetflixCompany Presentation - Netflix
Company Presentation - Netflix
 
film marketing campaign analysis
film marketing campaign analysisfilm marketing campaign analysis
film marketing campaign analysis
 
In-flim Branding
In-flim BrandingIn-flim Branding
In-flim Branding
 
MOVIE MARKETING
MOVIE MARKETINGMOVIE MARKETING
MOVIE MARKETING
 
What attracts investors to FILMS?
What attracts investors to FILMS?What attracts investors to FILMS?
What attracts investors to FILMS?
 
Copy of IMC PLAN (1)
Copy of IMC PLAN (1)Copy of IMC PLAN (1)
Copy of IMC PLAN (1)
 
Movie Marketing Social Media
Movie Marketing Social MediaMovie Marketing Social Media
Movie Marketing Social Media
 
Product Launch Presentation By Linda Johnson
Product Launch Presentation By Linda JohnsonProduct Launch Presentation By Linda Johnson
Product Launch Presentation By Linda Johnson
 
Film production company Case Study
Film production company Case StudyFilm production company Case Study
Film production company Case Study
 
A Digital Marketing Strategy for Spotify
A Digital Marketing Strategy for Spotify A Digital Marketing Strategy for Spotify
A Digital Marketing Strategy for Spotify
 
Digital marketing plan to promote the film
Digital marketing plan to promote the filmDigital marketing plan to promote the film
Digital marketing plan to promote the film
 
Skyfall Production Distribution Exhibition & Audience
Skyfall Production Distribution Exhibition & AudienceSkyfall Production Distribution Exhibition & Audience
Skyfall Production Distribution Exhibition & Audience
 
The Dark Knight - Production Marketing and Audience
The Dark Knight - Production Marketing and AudienceThe Dark Knight - Production Marketing and Audience
The Dark Knight - Production Marketing and Audience
 
Avatar Marketing
Avatar MarketingAvatar Marketing
Avatar Marketing
 
A Study of Sales & Distribution Mechanisms of Hindi Cinema
A Study of Sales & Distribution Mechanisms of Hindi CinemaA Study of Sales & Distribution Mechanisms of Hindi Cinema
A Study of Sales & Distribution Mechanisms of Hindi Cinema
 
ECOLUXE pre-Oscars Luxury Lounge 2023
ECOLUXE pre-Oscars Luxury Lounge 2023 ECOLUXE pre-Oscars Luxury Lounge 2023
ECOLUXE pre-Oscars Luxury Lounge 2023
 
History of film timeline
History of film timelineHistory of film timeline
History of film timeline
 
ZEE ENTERTAINMENT LIMITED
ZEE ENTERTAINMENT LIMITEDZEE ENTERTAINMENT LIMITED
ZEE ENTERTAINMENT LIMITED
 

Similar a Universal Studios

Theme Park 3.0
Theme Park 3.0Theme Park 3.0
Theme Park 3.0mathurr
 
Russian Standard Vodka Campaign Proposal
Russian Standard Vodka Campaign Proposal Russian Standard Vodka Campaign Proposal
Russian Standard Vodka Campaign Proposal Jaddan Bruhn
 
Ohio players sponsorship
Ohio players sponsorshipOhio players sponsorship
Ohio players sponsorshipmrogers1
 
Honda Civic Coupe USC Presentation
Honda Civic Coupe USC PresentationHonda Civic Coupe USC Presentation
Honda Civic Coupe USC PresentationHaha Siu
 
Dipidee\'s Final Pitch
Dipidee\'s Final PitchDipidee\'s Final Pitch
Dipidee\'s Final PitchiChinaStock
 
Recession Marketing
Recession MarketingRecession Marketing
Recession MarketingLisa Wogan
 
Event Marketing Guide
Event Marketing GuideEvent Marketing Guide
Event Marketing GuideTam Nguyen
 
IMC Campaign
IMC CampaignIMC Campaign
IMC CampaignErik Bose
 
Mktg customer-driven promotions
Mktg customer-driven promotionsMktg customer-driven promotions
Mktg customer-driven promotionscreativesvs
 
Mktg customer-driven promotions
Mktg customer-driven promotionsMktg customer-driven promotions
Mktg customer-driven promotionscreativesvs
 
Tfea session 2 advanced social media strategies
Tfea session 2   advanced social media strategiesTfea session 2   advanced social media strategies
Tfea session 2 advanced social media strategiesSarah Page
 
Penetrating or Expanding Global Markets Via Mtgs
Penetrating or Expanding Global Markets Via MtgsPenetrating or Expanding Global Markets Via Mtgs
Penetrating or Expanding Global Markets Via MtgsPeter Turner
 
Customer driven promotions session 04 1 (2)
Customer driven promotions session 04 1 (2)Customer driven promotions session 04 1 (2)
Customer driven promotions session 04 1 (2)creativesvs
 
Symposium best practices master
Symposium best practices masterSymposium best practices master
Symposium best practices mastercreativesvs
 
Trade Show Giveaways
Trade Show GiveawaysTrade Show Giveaways
Trade Show Giveawaysguestc60ac6
 
Global Case Challenge Olpc
Global Case Challenge OlpcGlobal Case Challenge Olpc
Global Case Challenge Olpcsurya3303
 
Gaining mindshare in US market
Gaining mindshare in US marketGaining mindshare in US market
Gaining mindshare in US marketguest645add8
 
Penetrating or Expanding Global Markets Via Mtgs
Penetrating or Expanding Global Markets Via MtgsPenetrating or Expanding Global Markets Via Mtgs
Penetrating or Expanding Global Markets Via MtgsPeter Turner
 

Similar a Universal Studios (20)

Theme Park 3.0
Theme Park 3.0Theme Park 3.0
Theme Park 3.0
 
Russian Standard Vodka Campaign Proposal
Russian Standard Vodka Campaign Proposal Russian Standard Vodka Campaign Proposal
Russian Standard Vodka Campaign Proposal
 
Ohio players sponsorship
Ohio players sponsorshipOhio players sponsorship
Ohio players sponsorship
 
Honda Civic Coupe USC Presentation
Honda Civic Coupe USC PresentationHonda Civic Coupe USC Presentation
Honda Civic Coupe USC Presentation
 
Dipidee\'s Final Pitch
Dipidee\'s Final PitchDipidee\'s Final Pitch
Dipidee\'s Final Pitch
 
Recession Marketing
Recession MarketingRecession Marketing
Recession Marketing
 
Event Marketing Guide
Event Marketing GuideEvent Marketing Guide
Event Marketing Guide
 
IMC Campaign
IMC CampaignIMC Campaign
IMC Campaign
 
Mktg customer-driven promotions
Mktg customer-driven promotionsMktg customer-driven promotions
Mktg customer-driven promotions
 
Mktg customer-driven promotions
Mktg customer-driven promotionsMktg customer-driven promotions
Mktg customer-driven promotions
 
Tfea session 2 advanced social media strategies
Tfea session 2   advanced social media strategiesTfea session 2   advanced social media strategies
Tfea session 2 advanced social media strategies
 
Penetrating or Expanding Global Markets Via Mtgs
Penetrating or Expanding Global Markets Via MtgsPenetrating or Expanding Global Markets Via Mtgs
Penetrating or Expanding Global Markets Via Mtgs
 
Customer driven promotions session 04 1 (2)
Customer driven promotions session 04 1 (2)Customer driven promotions session 04 1 (2)
Customer driven promotions session 04 1 (2)
 
Symposium best practices master
Symposium best practices masterSymposium best practices master
Symposium best practices master
 
Trade Show Giveaways
Trade Show GiveawaysTrade Show Giveaways
Trade Show Giveaways
 
Brand Usa
Brand UsaBrand Usa
Brand Usa
 
Brand Usa
Brand UsaBrand Usa
Brand Usa
 
Global Case Challenge Olpc
Global Case Challenge OlpcGlobal Case Challenge Olpc
Global Case Challenge Olpc
 
Gaining mindshare in US market
Gaining mindshare in US marketGaining mindshare in US market
Gaining mindshare in US market
 
Penetrating or Expanding Global Markets Via Mtgs
Penetrating or Expanding Global Markets Via MtgsPenetrating or Expanding Global Markets Via Mtgs
Penetrating or Expanding Global Markets Via Mtgs
 

Universal Studios