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Universal Studios
1.
2.
3.
4.
USH has experienced
a decrease in attendance because of the recession
5.
USH is looking
for a way to grow attendance and build loyalty
6.
engage customers
7.
create special programs
and products
8.
increase value, number
of distribution channels, and brand equity
9.
10.
11.
12.
13.
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15.
16.
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18.
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21.
New channels of
distribution can help raise awareness and sales of APs
22.
Added value can
create loyalty and interest in USH and the AP membership
23.
More exclusive incentives,
events, activities, and products (gifts-with-purchases and purchasable merchandise) can also add value
24.
25.
Develop strategies for
acquisition and renewals
26.
Focus on local
penetration
27.
Build customer loyalty
28.
29.
Word of mouth
30.
Public relations
31.
Partnerships
32.
Promotions
33.
Physical signs at
USH
34.
Up sell at
the gate
35.
36.
37.
Variety
38.
Value
39.
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Locals
41.
PR
42.
Social media
43.
Mobile
44.
YOUniversal
45.
USH website
46.
47.
Primarily families with
children of 8yrs and older
48.
2/3 have household
income of $75K+
49.
1/4 have household
income of $100+
50.
50/50 M/F
51.
Ethnicity:
52.
Caucasian - almost
50%
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Concierge
70.
LA Magazine/Pasadena Magazine
71.
Standing poster
72.
Event: Bringing USH
to The Grove or The Americana
73.
Loyalty Reward Members
74.
E-mail offer from
The Grove/The Americana about USH
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