Current trends in marketing spend, specific to managing a marketing function with reduced headcount.

1. Creatis Ideal Day Webinar Thursday, October 29, 2009, 11:30 a.m.to 12:30p.m. CDT Speakers: Chuck Swensson, President Brent Otto, Account Executive

4. Trends for creative and marketing professionals

5. Historical approach to managing creative and marketing functions

6. Alternative solutions to maintain flexibility

7. Next steps

9. STAT: B2B marketing budgets facing a 23% reduction on average (Forrester Research)

10. Layoffs and reductions in headcount and reallocation of external spend

11. Increase in return on investment (ROI) of marketing spend

12. Reallocation from traditional to online media

14. Less trade show attendance (less travel and sponsorship)

15. Renegotiating third-party contracts: vendor contracts due to price pressures

16. Virtual training will replace most off-site training

17. Reduction in marketing staff for reduced overhead (headcount)(Marketing Strategist – Economic Outlook 2009)

19. STAT: companies overall are reducing spend on employee development and career development.(Olson market watch)

20. Industry report: via Creatis

21. Understaffed – result of massive layoffs and budget restrictions

22. Overloaded – less planning and more reacting

23. Focus on tactical demands versus strategy development

25. Development of internal agencies – empire builders

26. Philosophy changes from both extremes based on leadership

27. STAT: The top 100 branded companies have new chief marketers every 23 months on average (Spencer Stuart)

28. Pros and Cons of both extremes

30. Development of internal resources – balanced and managed

31. Core competencies, branding, and quality control

32. Selection of specialty partners

33. Partners with unique backgrounds and offerings, vertical experience

34. Ebb and Flow with a unique flexible approach

36. Creatis case studies:

37. UnitedHealth Group – “internal agency vs. external partners”

38. Medtronic, Inc. – “complete outsource vs. internal empire”

40. How are you planning for the future, in managing your budgets and focusing on the future?

42. Ideal Day Webinar

43. Ideal Day Webinar Questions & Answers