The document discusses what search engine optimization (SEO) is and why it is important for real estate agents. SEO can help agents get more leads, sales, and commissions by improving their online presence and ranking higher in search engine results. The presentation will cover the different types of SEO including local, video, Google Maps, and social media SEO, and provide steps agents can take to optimize their websites and online profiles.

1. What is SEO and Why do Real
Estate Agents Need It ?
Presenter: Chuck Ward
“PRO” Director of Marketing

3. Here was the Question Posed
What happens when you
Google yourself, your brand,
or your business?

4. • Have you ever Googled yourself (of course you
have)
• What happened?
– Did you like what you saw the results Google
served to you about yourself, your brand, or your
business?
• Were you satisfied?
Think About These Questions

5. • Should (or Do) you need to improve
• Answer a Question with a Question
Are you getting enough leads, phone calls,
closings and commission checks
Think About These Questions

6. What Do I Mean When I Say –
“Google Yourself”

7. This Week’s Agenda
• Tuesday 1/13/2015
– WHAT is SEO
– WHY is SEO important
– WHAT is SEO needed for
• Thursday 1/15/2015
– How to Do It
• Basic Steps of ON Page
SEO
• Basic Steps of OFF Page
SEO
• Social Media SEO

8. Super Hero Status
• At the end of this week,
I hope that this training
will give you
– Confidence in what you
can do
– Confidence in what you
know
– Practical Application
• Become an SEO / Agent
Superhero to Clients

9. Hit a Home Run
Crush Your Competition
(other agents)
Hit a Home Run for your
managers (which is your
client, who is buying or
selling)

10. What can SEO do For YOU ?
• Help you sell listings faster and for more
money
• Help you gain more buyers
• Help you gain more leads
• Leads = closings
• Closings = Money !!!

11. SEO – Search Engine Optimization
• Definition

12. PROBLEM with SEO
Most agents are
confused about
SEO (therefore
they won’t or
don’t do it)
• What exactly to do
• How to do it
• What tags go where
• What codes go where
• Different opinions
among different people
• Still have to lead
generate for new deals

13. PROBLEM with SEO
Most agents are
confused about
SEO (therefore
they won’t or
don’t do it)
• Things have changed
– Previous Emphasis on
Links
– Now it’s much, much,
more

14. What’s the Point
• SEO is a necessity
– 87% of agents (2012) have at least one website
– Each “PRO” member has at least ONE website
• Most listings are on Zillow, Trulia or
realtor.com
• Most farm areas are on Z/T/R with occasional
brokerage sites
SEO: It’s Necessary

15. Step One - KWR
• KWR
– Keyword Research
• Which keywords are the most profitable
• Which keywords will return the fastest
conversions
• How to do KWR

16. Types of SEO
• Local SEO
– Local SEO is doing what is necessary to appear in
search results for a more geographical search
• Includes Social Media
• Includes Video objects
• Keywords include terms PLUS locations
EXAMPLE
TAMPA REAL ESTATE AGENT | MACDILL AFB RELOCATION

17. Types of SEO
• Video SEO
– VIDEO SEO is doing what
is necessary to appear in
video search results
• Can be broader terms
• Includes (only) Video
objects
• Keywords include terms
PLUS locations, zip codes,
etc
• (V-SEO is FAST !!!!)

18. Zillow.com
is #4, 5, 6
Realtor.com
is #7, 8
91,600 results
(Video is #1)
Homes.com
is #2, 3

21. Types of SEO
• Google Plus (Maps) SEO
– Google Maps is the original idea behind the LOCAL
(LEO / L-SEO) movement
– Based on consumer’s search patterns
• Do you search “homes for sale”
• Do you search “<YOUR CITY> homes for sale”
– Also, this is where customer reviews come in
handy

22. This is
example of
Local SEO

23. Types of SEO
• Google Plus (Maps) SEO
– Google Maps is the original idea behind the LOCAL
(LEO / L-SEO) movement
– Based on consumer’s search patterns
• Do you search “homes for sale”
• Do you search “<YOUR CITY> homes for sale”
– Also, this is where customer reviews come in handy
Most of us search a combination of geographical
location AND keyword

24. Types of SEO
• Social Media SEO
– Social Media SEO is doing what is necessary to
appear in search results based on:
• a combination of a more geographical search and
specific keyword term search
• Leads to a social media page directly
– Facebook
– Google Plus
– YouTube (or other video channel)
EXAMPLE: Denver Area Real Estate Deals

25. Term Searched
Denver area real estate
deals

26. Types of SEO
• Your Website
– Landing Pages
– Keyword in URL
– Back Links (still applicable today)
– Meta Details
• Keyword, description, author
– Social media integration (Facebook open graph)
– Analytics Integration
– Proper Structure

27. Thursday’s Agenda
Today we learn a little
about what SEO is and
why SEO is needed for real
estate agents
On Thursday, we will be in
the “PRO” lab
• How to do Keyword
Research
• How to do Video SEO
• How to do Local SEO
• How to structure our
internet web pages
• How to do Social Media
SEO

28. Screenshots and Resources
(Lots of them)

29. Thanks For Joining Us Today
• Got Questions
• Got Issues
• Got Concerns
• Got Problems
• Need Help
Contact the Helpdesk
Email:
helpdesk@realaccesspro.com
Phone
888-884-0303