The document outlines Project LIBRE, a campaign by Bayan Telecommunications to generate new subscribers and revenue through a promotional reduced initial payment and free first month of service for their FamilyTies product. The objectives are to get 450 new subscribers per year contributing 18 million pesos in revenue. The promotion offers the first month free and lowers the initial payment for services in Japan and the US from March 16 to December 31, 2009. Details on the payment process, communication plan, and application requirements are provided.