7. Technology is everywhere
Est. 20 million mobile phone users in Canada
3 billion worldwide
Laptops lead the growth in computer sales
Christian Idicula // idicula.ca Bloomberg. 5 June 2008
8. Critical trends shaping society
“Conversations Economy”
“Cloud Computing”
Christian Idicula // idicula.ca
9. Conversation Economy
• More than “social networking”
• Conversations are more than just talking
• Listening. Meaningful Engagement.
• Sharing ideas. Influencing choices.
Christian Idicula // idicula.ca
12. Simply belonging to the latest
social network isn’t a web
strategy in and of itself
- Jordan Behan, telltenfriends.com
“The Age of Conversation”
Christian Idicula // idicula.ca
13. Cloud Computing
• Moving away from desktop applications to
Web applications
• Reflects the ubiquity of the Internet
• Started with portals
• Google is the flag-bearer
• Gmail, Calendar, Docs, Reader, iGoogle,
Scholar, etc.
Christian Idicula // idicula.ca
14. Crowdsourcing
Knowledge and ideas are not centrally
contained. They are dispersed amongst the
crowd.
Christian Idicula // idicula.ca
15. Human Hierarchy Creative Collaboration
The way we’ve organized The way we actually behave
ourselves
Christian Idicula // idicula.ca Source: D. Armano // L + E
24. People are more than a title
Christian Idicula // idicula.ca Source: D. Armano // L + E
25. “People – online or offline – have
learned from experience not to
expect consistency when
communicating with the
government – except from the tax
agency”
Colin McKay, canuckflack.com
“The Age of Conversation”
Christian Idicula // idicula.ca
26. Example:
New Zealand Police Act
• National police force set up a wiki to solicit
public input to the New Zealand Police Act
before being sent to parliament
• Citizens to help edit a piece of pending
legislation
Christian Idicula // idicula.ca
27. Example:
BC Ministry of Transportation
• Combining MapQuest data with real-time
traffic data to provide timely advisories to
motorists
• Allows citizens to make better use of the
overtaxed road network
Christian Idicula // idicula.ca
28. Example: CNN / YouTube
• During the Republican and Democratic
debates in the US, anyone from around the
world could submit questions to the
candidates
• Demonstrates how citizens can become
actively involved in the electoral process by
leveraging tools with which they are
already familiar
Christian Idicula // idicula.ca
29. Example: Diplopedia
• US Department of State
• Repository of organizational knowledge
• Enables foreign service officials to share
vital information with colleagues around the
world
Christian Idicula // idicula.ca
30. Example: Intellipedia
• Created by Director of National Intelligence
• “Wikified” but highly secured intelligence
portal
• Promote better intelligence gathering and
sharing across a variety of federal
intelligence agencies
• Helping to build bridges between younger
employees and their senior peers
Christian Idicula // idicula.ca
31. Challenges
• The value is not always quantifiable
– It’s not about profit or loss
• Opening up can be a culture shock
– Not everything can be controlled or filtered
• Requires a dedicated effort to succeed
– Half-hearted is barely noticed
Christian Idicula // idicula.ca
32. Your biggest challenge is this:
People are busy, on-the-go, and can tune out messages
they don’t want to hear
Christian Idicula // idicula.ca Source: D. Armano // L + E
33. Effectively using digital tools
• Create an experience across channels
• Provide opportunities for meaningful
engagement
• Deliver relevant content
Christian Idicula // idicula.ca
34. Consistent experience
• People want simple, comprehensive ways
to manage their lives
– Healthcare, education, registrations
• Provide a consistent experience across
multiple channels
– Every touch point is important
Christian Idicula // idicula.ca
35. Meaningful engagement
• Interactions should be efficient yet
rewarding
– It’s not a numbers game
• Ease of use is critical
– Their success is your success
• Conversations are exchanges, not lectures
– Citizens can provide valuable returns
Christian Idicula // idicula.ca
36. Relevant content
• Deliver the content
– Sharing information is critical to the
conversation
• Giving up some control
– Failures are due to tight grips
• Multi-channel strategy
– All channels should work together
Christian Idicula // idicula.ca
