Cloud APAC will bring together 500+ active buyers and serves as the most efficient and effective platform to drive growth and innovation in the cloud computing landscape in Asia Pacific Market

1. The Cloud Computing Developing Trends
According to IDC, worldwide IT spending on cloud services will grow
almost threefold, reaching US$42 billion, by 2012. As the cloud
computing model offers a much cheaper way for businesses to acquire
and use IT, IDC expects its adoption to be amplified by the cost-cutting
mantra of most organizations today.
According to Gartner, vendors must clarify cloud strategies in the next 12
months, while IT organizations must demand cloud road maps from
vendors today. The cloud has moved from an early adopter concept to a
must-have and IT leaders are demanding clear, concise information.
Visit www.cloudapac.com

2. The Cloud Computing Opportunity in APAC
According to IDC, in a recent survey conducted with 696
IT executives and CIOs across Asia-Pacific to gather
their views, understanding, current usage and planned
usage of cloud computing, it was found that 11% of the
respondents are already using cloud-based solutions. A
further 41% of the respondents indicated that they are
either evaluating cloud solutions for use in their
businesses, or already piloting cloud solutions. When
asked about their opinion of the current state of cloud
computing, 17% of the respondents stated that although
cloud computing is very promising, there are currently
not enough services available to make it compelling.
Visit www.cloudapac.com

3. Cloud APAC will bring together 500+ active buyers and serves as the
most efficient and effective platform to drive growth and innovation in
the cloud computing landscape in Asia Pacific Market
Visit www.cloudapac.com

4. New Game, New Players, New Market
The game is changing for the business computing industry. Attend Cloud APAC to join
leading Cloud provider and Enterprise companies, along with industry leading analysts,
venture capitalists and media – gathering to explore, debate and discuss all aspects of Cloud
Computing in Asia-Pacific Market. Cloud computing is a game changer. Join Cloud APAC and
be a winner.
Enterprise Cloud, Private | Public | Hybrid Cloud, Business Cloud
Cloud APAC will examine user’s requirements from the perspective of the Enterprise CIO and
see how Cloud Computing impacts industries including Financial Services, Telecom,
Government etc. Just as desktop computing is gradually replaced by Internet-centric cloud
computing, the IT service will be replaced by the cloud service. Cloud Computing will motivate a
new business model.
Visit www.cloudapac.com

5. Executives, IT professionals, Developers
Cloud APAC is the only event to
bring together Executives, IT
professionals and Developers to
drive cloud computing growth and
innovation in Asia-Pacific.
At Cloud APAC, Executives will
make connections and identify
business opportunities; Developers
will find out emergent trends in the
industry and take a look into the
future; IT professionals will learn
from real case studies on best
practice integration and strategy of
cloud technologies.
Visit www.cloudapac.com

6. Challenges of Cloud Computing in APAC
Future uptake of cloud computing looks strong.
Over the next three years, as the use of cloud
services expand from the domain of early
adopters to that of the early majority, it becomes
critical for IT vendors to develop strong cloud
offerings, and play a leadership role in aligning
their new cloud products and services with their
organization, their traditional offerings, partner
ecosystem, and customer and market
requirements. IT vendors who fail to seriously
contend for a leadership role will be left with
a minority share of the lucrative pie. For IT
vendors to be successful in the cloud market,
they will have to address users’ cost
concerns. More than 50% of the respondents
indicated cost cutting as the key driver behind
the adoption of cloud computing.
Visit www.cloudapac.com

7. Challenges of Cloud Computing in APAC
However, it is also important to note that
supplying low-cost services alone will not
guarantee success, as users are also
indicating that any cloud solution they buy
must offer competitive pricing, offer Service
Level Agreement (SLAs) and offer complete
solutions.
Some IT vendors are well positioned to do this
but others who are focused on a single solution
will need to build strong partner ecosystems to
bring broad solutions to their customers. The
time to do that is now, as respondents have
indicated that in three years time, their use of
cloud-based services will be very different as
compared to what we see today.
Visit www.cloudapac.com

8. Generate Leads and Position your Organization
as a Cloud Industry Leader in APAC
Cloud Computing is reshaping the IT marketplace, creating new opportunities for suppliers
and catalyzing changes in traditional IT offerings. Cloud APAC is specially designed for senior
IT and line of business executives evaluating and making purchasing decisions in the areas of
on-demand infrastructure and software services. Cloud APAC will include an in-depth
educational program including keynotes, workshops, case studies, sessions and networking
events. Comprehensive content will address the following topics:
• CXO's Decision and Enterprise Cloud • New Infrastructure & Next-Gen Data Center
• Cloud Computing ROI, Cost and Economics • Business Futures of Cloud Computing
• Performance, Standards, Storage & Hosting • Cloud Computing Roadmaps in APAC
• Security, Management & Compliance • Cloud Industry Standards
• Enterprise Cloud Coming of Age • Cloud Computing and On-demand Enterprise
More information about topics and agenda of Cloud APAC please visit: www.cloudapac.com

9. Post Event Report - Overview
1st Cloud Congress - CCCC included two parts: a conference, moderated by independent adviser of IDC
China, and an exhibition. Meals and refreshments were served in the venue, providing attendees with
ample opportunity to meet leading cloud computing suppliers one-on-one to discuss their companies and
offerings.
During the course of the conference program, attendees learned which areas of the cloud are most
widely adopted and which vendors are taking a leadership role. Case studies focused on how cloud
computing can increase capacity and extend IT's capabilities with minimal cost and significant flexibility
and speed. Using first hand experiences from analysts and end user case studies, the event provided
practical information, results from early adopters, and strategies to optimally blend on-premise to an on-
demand business models.

10. Post Event Report - Key Statistics
• 93% of attendees rated the overall informational quality of the event
as “outstanding,” “very good,” or “good.”
• 99% of attendees rated the overall organization of the event
as “outstanding,” “very good,” or “good.”
Overall Informational Quality Overall Organizational Quality
70% 62% 80% 71%
60% 70%
60%
50%
50%
40%
40%
30%
23%
30%
20% 14% 14%
8% 8% 20%
10% 0% 10% 0% 0%
0% 0%
Outstanding Very Good Good Fair Poor Outstanding Very Good Good Fair Poor

11. Post Event Report - Promotion
CCCC was organized using the same formula that has made previous Intlives events such standout
successes – in particular, audience pre-qualification to ensure the right audience of technology decision
makers was present. Admittance to CCCC is by registration only. Visitor promotion will target industry and
enterprise decision makers. All registration applications are screened by both CCCC staff and moderators
to ensure they come from the appropriate demographics.

12. Post Event Report - Attendance
Pre-qualification delivered
fantastic results, yielding over
320 registrants and more
than 300 qualified attendees*
for the event!
* Figures include
registrants/attendees from
sponsoring companies and
partners.

13. Post Event Report - Content Development
Event content was developed in a collaborative process with the sponsors and CCUA. This process was
overseen by Wilson Wan, Conference Chair, Independent Adviser, IDC China. Topics covered included:
• Financial Data Centralization and Cloud Computing
• Telcos Practice of Cloud Computing
• Telecom Operator: Opportunities and Challenges of Cloud Computing
• Harnessing the Cloud with Security as a Service
• Key Issues with Cloud Computing Services
• Telcos New Business Models with Cloud Computing
• Enabling your Cloud Momentum with Infrastructure
• Large Scale Data Centers：Ethernet as the Enabling Technology
• The market opportunities of Cloud in China
• Building Data Center with Virtualization Technology
• How to Trust the Cloud
• Salvation in the Private Cloud
• Scale without Sacrifice - Application Delivery with Multi-tenant Architectures
• Optimizing the Cloud for Enterprise Class Cloud

14. Post Event Report - Content Development

15. Post Event Report - Media Solicitude
The CCCC 2010 gets extensive solicitude of media. The participating media include Business Value,
CloudVision, ERP.com, CEO&CIO, Computer World, Network World, China Information World, PCOnline,
Sina, The Cloud Circle, Toolbox.com, Technology Review, Yesky, ZDnet and CNN, CCTV etc.

16. Post Event Report - An Elite Event, Hosted in an Elite Environment
No expense was spared to provide an appropriate environment for this high-end, high-quality event.
CCCC took place at The Lankmark Towers. 99% of respondents described the organization of the event
as either “outstanding,” “very good,” or “good.”
“The congress was well organized. Thanks a "I was joining the event full day and noticed that
lot.” all participants full day there with great passion
Yan Li, Cloud Program Manager，Intel China to explore business growth by leverage cloud,
technology and innovative ways to run business.
“I enjoyed the conference last week very Thank you for your works you have done to
much.” make this event great success!"
Jason Christie, Business Development Manager, Jeremy Liang, Cloud Computing Program Leader,
Geist Manufacturing Aisa IBM China

17. Sponsorship Packages of Cloud APAC
Cloud APAC sponsorships give you maximum visibility pre-event, onsite and post-event as well as
inclusion in the robust conference program
Diamond Platinum Gold Silver Exhibitor
Ability to work with chairs on agenda √
Pre-marketing exposure √ √ √
Pre-Event
Logo and description on event website √ √ √ √ √
Benefits
Posting of Whitepaper √ √ √
Banner in attendee marketing emails √ √
30-minute Keynote √ √
General sponsored session √ √ √
Participation on panel 2 1 1
On-Site
Booth space √ √ √
Benefits
Conference passes 10 8 5 2 1
Logo, Description, AD on guide √ √ √ √ √
Product literature Insertion √ √ √
Use of the attendee email list √ √ √
Post-Event
Benefits Vendor Presentation Webinar √ √ √

18. Marketing Opportunities of Cloud APAC
Use Marketing Promotional Opportunities to cross promote and elevate your presence in the Cloud APAC
Item Description
Lanyard Sponsorship Put your logo and company name top of mind with all attendees by sponsoring the Lanyards
Badge Sponsorship Everyone who attends the event wears a badge - a great way to lure buyers to your booth
Tote Bag Sponsorship Each delegate will receive a tote bag containing the conference related information
Attendee Bag Insert Bag inserts can consist of pens, printed materials, or note pads
VIP Lounge Sponsorship A special room will be set up and include a comfortable lounge for VIP guests
Lunch Sponsorship Provide conference delegates with a full lunch that will let them graze and schmooze happily
Coffee break Sponsorship The Coffee Break provides constant visibility for your company’s logo throughout the day
Program guide AD The Program Guide is filled with key event information and is shared by attendees with others
Event website banner AD Everyone who register will watch the banner AD on event website
Attendee Marketing Email Sponsoring the attendee email puts your company front and center with prospective buyers
Post-show Recap Email Sponsoring a post show Cloud APAC recap email reconnects you with the event attendees
Visit www.cloudapac.com

19. Thank You
Be a Sponsor or Exhibitor of Cloud APAC 2010
For more information on sponsorship and promotion opportunities
Please contact:
Louis Lee
Marketing Director
Email: louis.lee@intlives.com
Tel: +861051298539
Fax: +861058859201 Please join us at Cloud APAC in Shanghai