Dunnican Team Marketing AdVantage

The Dunnican AdVantage
A Marketing Plan For Today’s Real Estate Market
The Dunnican Team | Coldwell Banker Apex, Realtors

Making Real Estate All About You
Selling your home in today’s market can be challenging – The Dunnican
Team with Coldwell Banker Apex, Realtors understands this fact. While
thousands of homes sell in the Dallas area every month, selecting the right
Realtor® to represent you is imperative.
What’s the difference between selling your home or failing to do so? The
Details! Whether it’s our effective sales systems, innovative marketing
solutions, or the benefits of our extensive network of industry professionals,
no detail will be overlooked. We pride ourselves in the use of leading edge
technology to gain maximum exposure for your home.
We have created this presentation as a roadmap to your success as a
Seller, providing you with the information and tools you need to make a the
right decision when selecting the right agent to market and sell your home.

Making Real Estate All About You
When we say we are “making real estate all about you,” it means that our clients come first.
During our initial meeting we will discuss your goals. Whether you are seeking the highest
price, the shortest timeframe, or the least amount of inconvenience to you and your
household, we will customize our systems and marketing solutions to work diligently towards
attaining your desired results.
We will educate you on the necessary steps towards a successful home sale, and you can
count on us to be there every step of the process. With a proven track record, the right skill
set, and years of experience, The Dunnican Team is the right choice.
Wishing you only the best,
Cindy Dunnican
Managing Partner – The Dunnican Team
Coldwell Banker Apex, Realtors
We’re All About You

Real Reviews & Social Proof
SOLD IN 3 DAYS – FOR MORE THAN LIST PRICE
Cindy and The Dunnican Team are outstanding professionals. From the initial meeting to closing, The Dunnican Team was there
every step of the way. Their insight and knowledge were key to selling my home for the best price. They were efficient, diligent and
maintained constant communication with me. My home sold in 3 days, and closed within 1 week. I highly recommend Cindy and
her team of experts if you are looking to buy or sell a property in the DFW area. --R. Bernandini
SOLD IN UNDER 24 HOURS
I've worked with The Dunnican Team in the past two years to sell both my house, and my mother's house. They came highly
recommended and we worked well together on both endeavors. The Dunnican Team is very professional, and comes packed
with up-to-date knowledge on how to sell each individual house. My home sold in less than 24 hours, and my mother's home had
a contract within several days of listing. The Dunnican Team quickly responds to any questions involved; and works, works, works to
make the seller's task a breeze. I have, and will continue to recommend The Dunnican Team! --J. Molsbee
REPEAT CLIENT
We have used The Dunnican Team for multiple sales and purchases of residential real estate. We always recommend them to
friends that are buying or selling, you must absolutely always have their level of expertise when negotiating a contract especially in
the market we are in today. You will be well represented by them! –L. Lowe

Real Reviews & Social Proof
SOLD IN ONLY 2 DAYS
Cory is a true professional. I was very impressed. Interestingly, Cory really didn't say much. He came to our house prepared and
organized. His presentation was short and to the point. I really appreciated the straight forward / no nonsense approach. It was
clear to me that Cory is a very ethical person, as he informed us of worst case scenarios and similar. That said, Cory appeared to
by very confident. Our house sold after two days on the market. Closing was super easy. Thank you! –L. Hudnall
UNBELIEVEABLE SERVICE
Couldn’t have asked for a better agent. Smart, knows her properties and demographics. Easy to reach. Answered every question
we had. Unbelievable service in this day and age. --P. Horner
COULDN’T ASK FOR BETTER…
Cindy has found the prefect property for me on two occasions. She does her research and finds things others don't find or see.
Added to these skills are a wonderful attitude and a terrific person. Couldn't ask for better than Cindy. --J. Fowler
ATTENTION TO DETAIL AND A PERSONAL TOUCH
Cindy did a fantastic job marketing our home during a very trying market. Her personal touches and attention to detail generated
significantly more interest in our home than in comparable ones. When the sale when through all the I's were dotted and T's
crossed. I would unequivocally recommend her and her real estate team! --G. Chasen

Coldwell Banker Apex, Realtors® is a 3rd generation family owned
business established in 1973. With nine offices and over 400 sales
associates, our firm helped over 5,000 buyers and sellers in the DFW
Metroplex last year and closed over 1 Billion Dollars in sales volume.
• Recognized as a Top 10 Coldwell Banker ® in the U.S based on
closed sales
• Largest Coldwell Banker ® Affiliate in Texas based on closed sales
• Top 115 Largest Brokerage Firms in the US per Real Trends
• One of the largest women owned businesses in DFW
• Top 10 DFW Firms in closed sales per the Dallas Business Journal
• Habitat for Humanity Supporter having built multiple local homes
for deserving families

9 Offices and Over
400 Sales Associates

The Coldwell Banker ® network ranked number one in both closed transaction sides and dollar volume by
REAL Trends , solidifying market dominance.
According to the 2015 REAL Trends 500 Survey, Coldwell Banker companies produced more sales volume
than any other national real estate brand. Closing over $166 billion in total sales volume, Coldwell Banker
Real Estate produced 50% more volume than the closest competitor.

Global Relocation Network
Everyone is moving to Texas! Relocation buyers are an
important source of prospects for your property. You need a
company that is part of the exclusive Cartus Relocation
Network. With only four area brokers, Cartus Relocation
Network dominates the relocation market with over a 52%
market share.
Our relocation network is affiliated with over 1250 names that
you know including Microsoft, Raytheon, Lockheed Martin,
Shell Oil, United Airlines, American Airlines, USAA, and Navy
Federal Credit Union to name a few.
The power of the Coldwell Banker® brand brings name
recognition delivering potential buyers who seek out the
brand around the world.
Coldwell Banker Apex, through our full-time relocation
department has signed relocation contracts with most of the
smaller relocation firms as well including WHR Group, AIRes
and SIRVA.
Plus, our affiliation with the USAA Real Estate Network exposes
your home to the 11.8 million members of the USAA
organization.

The Dunnican Team
Cindy Dunnican founded The Dunnican Team in 1998. With over 18
years in local market experience, The Dunnican Team sells
approximately $17 million in real estate each year.
• 70% of sales generated from past client & personal referrals
• Preferred relocation agents for Cartus Relocation, USAA, NFCU,
Sirva Relocation, WHR Group and AIRes.
• List Price vs. Sales Price ratio – 99%
• Average Sales Price - $225,000
• 2015 Closed Transactions – 84 (57% Seller side – 43% Buyer side)
• Average Days on Market 2015 – 36 Days

Understanding Today’s Homebuyer
42%
33%
9%
6%
5%
3%
WHERE BUYERS FOUND THE HOME THEY PURCHASED
Internet
Real Estate Agent
Yard Sign/Open House
Friend, Relative or Neighbor
Home Builder or their Agent
Directly from seller/Knew the sellers
Print Newspaper Ad
Other
Source: NAR 2015 Home Buyer and Seller Generational Trends Report

Understanding Today’s Homebuyer
INFORMATION SOURCES USED IN HOME SEARCH
Source: NAR 2015 Home Buyer and Seller Generational Trends Report

Dunnican AdVantage: Marketing
The Dunnican Team Makes Your Home Stand Out!
Here’s how…
• Team Approach
• Professional Photography
• Photos of Community and Amenities
• Luxury Yard Sign and Post
• 24/7 Text For Information Sign Rider with QR Code
• Full Color Brochures
• Custom Property Specific Website
• Pay-Per Click Campaign
• Premium Placement on #1 National Brand Website
• Featured Listing on MyNewHomeNow.com
• Showcase Listing on Realtor.com
• Premium Exposure on:
 Zillow.com with walk-thru video
 Trulia.com with walk-thru video
• Information Syndicated to over 50 Websites
• Video Tour Marketing
• YouTube Video Marketing
• Social Media Marketing
• Targeted Email Flyers To Realtor Community
• Just Listed Mailing
• Prospecting Neighborhood Door to Door
• Just Listed Mega Open House
• Top 500 Local Agent Preview Email
• Local Coldwell Banker Apex, Network
• Global Coldwell Banker Network
• Pre-Marketing E-Mail Blast To Our Database
• Prospecting E-Mail and Calls To Our Buyer Database
• Staging Consult for Top Dollar
• Home Warranty Coverage During Listing Period
• Broker MLS Tours
• Buyer Feedback On 75% Of Showings
• Regular Market Updates & Pricing Reviews

A team will always outperform an
individual. The Dunnican Team is highly
trained and focused on customer
service, sales and high level
negotiations.
While our team members specialize in
the services they provide for our clients,
your Listing Specialist will always be
your primary point of contact and
remain personally involved from start to
finish.
Cindy Dunnican Cory Dunnican Cindy Davis

When it comes to marketing your home,
we understand the importance of high
quality photography. We take great care
to make sure your home shows in it’s best
light online. Our photographer uses the
widest angle lenses in the market to make
sure each and every room has as much
exposure as possible.
From tile work, custom wood flooring,
stonework and any other unique features,
we will showcase all the intricate details
that make your home stand out.

Our luxury sign and post will show buyers
that your home is professionally
represented.
With our clean branding, your home will
stand out as potential buyers drive down
your street.

We allow access to the information they
want on your home 24/7 via a virtual flyer.
Our custom riders give buyers access to
our Text for Response system. Using call
capture, our team is instantly alerted
when buyers inquire on your home,
allowing us to proactively follow up with
them.
Try it: Text 2395W to 79564 now.
Rider includes a property specific text
code, website URL and a QR Code
guiding buyers to your home’s website.
Text Response System

Professionally designed and commercially
printed, a Dunnican Team brochure will
showcase the best features of your home.

Using the latest marketing
trends and targeting strategies,
we implement a pay-per-click
campaign for your home on
Facebook and it’s partner sites.
Additional market wide
exposure on popular social
media sites including Twitter,
LinkedIn, Facebook, Pintrest
and Instagram.

To enhance your online marketing presence, we build a custom website
dedicated specifically to marketing your home.

Listing Syndication is the most powerful internet
marketing tool available in today’s market.
The Dunnican Marketing AdVantage
syndicates your home to over 50 websites,
ensuring that wherever buyers search, your
home is there.

Your home will be showcased with premium placement on the
top real estate websites nationwide.

Premium Placement on the #1 National Brand Website
www.coldwellbanker.com

Video Attracts Buyers
Real Estate Listings with video receive 403%
more views* and four times the number of
inquiries than listings without video.**
We create a custom video for your home
will maximize exposure online and on social
media.
* Domain.com
**Google/NAR survey

Opening Weekend Open House
Advertised on all real estate websites.
Advertised on social media sites.
Advertised through neighborhood canvassing.
Advertised with yard and directional signs.

Dunnican AdVantage: Service
When a buyer inquires about your home, our
lead management system notifies us
immediately.
All inquiries on your home are answered within
30 minutes, 7 days a week, - 8 a.m.-8 p.m.
Weekly updates from The Dunnican Team to
discuss feedback, market changes and pricing.
Business Hours:
Monday – Saturday 8 a.m. – 8 p.m.
Sundays by Appointment

Your Listing Specialist will prepare a custom plan to enhance
your property’s marketability, including:
Staging Your Home For Success
Identifying Problem Areas
• Smaller rooms
• Rooms with unattractive view
• Deferred maintenance issues
Staging Advice
• Furniture placement
• Rug removal
• Paint Colors
• De-Cluttering
• De-Personalization
• Suggesting items that can maximize
your profit with minimal investment
Recommend Industry Professionals
• Handyman – General Contractor
• Paint Contractor
• Flooring Provider
• Cleaning Service
• Yard Service
• Pool Cleaning & Repair
• Fence and Deck Restoration
• Home Staging Designers
Almost 75% of a
buyer’s first
impressions of a
homes’ interior are
controllable

Ongoing Showing Prep Checklist
Exterior
 Keep grass mowed, shrubs trimmed
 Pick up lawn tools, toys, newspapers
 Sweep front walkway
Interior
 Pick up toys and shoes, make beds and put away clothes
 Prepare tables with flowers and place settings; set out a game or
“coffee table” book
 Turn off TV; play soft background music
 Tidy up bathrooms, set out show towels
 Open drapes & blinds, and turn on lights to make your home
bright and cheerful
 Set thermostat at 74 degrees
 Do a quick dusting & give carpets a once-over with vacuum;
straighten rugs; empty waste bakets
 Keep pets out of the way; make sure all pet areas are clean and
free of odor
Special Tips For Security
 Secure jewelry, cash, firearms,
prescription medications & other
valuables.
 It is best if you leave while your home is
being shown.
 If people who are not accompanied by
an agent ask to see your property,
please refer them to us; we will pre-
screen them.

Dunnican
AdVantage:
Market
Knowledge
The Dunnican Team Is Everywhere!
We’ve got Dallas Metro area
homeowners covered.

Dunnican
AdVantage:
Market
Knowledge
While some months are more active than
others in the Dallas area, our real estate
market is active all year long.

Dunnican AdVantage: Market Knowledge
Leading Edge Technology Helping Us Locate The Ideal Buyer
CBx, pulls a variety of market data from public and private
sources, including Onboard Informatics.
Powered with the insights from this big data, The
Dunnican Team uses the application to help you price
your home and identify potential buyers, intelligently
crafting a strategy to target them.

What Affects The Market Value of Your Home?
Physical Attributes
• Location
• Age
• Size of House and Lot
• Floor Plan and Architectural Style
Market Conditions
• Interest Rates & Availability of Financing
• Buyer Demand
• Prices of Recently Sold Properties
• State of the Economy
• Seasonal Demand
• The Number of Similar Properties for Sale
• Their Prices, Financing Terms, Location &
Physical Condition
Some Factors Have No Effect On
The Current Value Of your Property
• What You Originally Paid For Your House
• The Cash Proceeds You Want or Need From The Sale
• What Friends & Family Say Your Home is Worth

Determining The Best Price For Your Property
The higher a property is priced above market
value, the more time it will take to sell and the less
interest it will attract.
• If your property is priced right, more buyers will be
interested when it first hits the market.
• Since buyers base their selection on fair market value,
not the asking price, more buyers will consider your
property when it is priced competitively.
• Lenders rely on independent fee appraisers to verify
that a sale price is at fair market value. Therefore, if a
property fails to appraise at or above the sales price, it
will either force the buyers to make up the difference
in cash or cause the sale to fall through.

Studies show that the longer a property
stays on the market, the ultimate sales
price is lower. Why?
• Buyers believe that something is wrong with
the property.
• Days on market are now available to all
prospective buyers.
• Buyers make lower offers the longer a home
has been on the market.
Proper Pricing & Positioning Yields The Highest Sales Price.

The Property Appeals To:
15% Over
Market Value
10% Over
Market Value
Fair Market Value
75% Of The Market
If The Asking Price Is:
10% Of The Market
30% Of The Market
60% Of The Market
10% Under
Market Value

The Steps To Selling Your Home

Understanding the Escrow Process in Texas
Sellers Disclosure
• Option periods give the buyer the unrestricted right to terminate during a negotiable period of time.
• Most contracts also include other contingencies, such as financing.
The Purchase Offer & Option Periods
• Required by state statute on most residential properties with a few exceptions, including estates and
foreclosures.
• Must be completed thoroughly and accurately by seller with no assistance from agent.
• When a questions arises over whether an item should be disclosed, we advise our clients to disclose.
• We advise sellers to update if any type of inspection is performed or if property condition changes after the
sellers disclosure is completed.
• Title Policy – seller cost in most cases
• Home Protection Plan – recommend offering as part of listing price
• Buyer Assistance – commonly requested in some markets
• Repairs – negotiable but always good to expect that some items will need attention following the inspection
Common Negotiation Points

A Few Points to Remember
Showing Period
• Make only tentative plans – Contract dates are estimates
• Be as flexible as possible.
Escrow Period
• Don’t restrict showings unless absolutely necessary
• Have property ready
• Leave notes on important items like lock or light instructions
• Safeguard all valuables, medications and firearms
• Make sure to notify your homeowners insurance provider if property becomes vacant prior to closing
• Winterize home if applicable
• Moving out prior to closing is always a risk
• Leave property clean and in repaired condition
• Remove trash and debris upon move-out
• If property condition has changed since contract or inspection, notify us immediately
Closing

A Few Points to Remember
In order to maintain the strongest negotiating position, we recommend that you do not discuss the
following information with any buyers or other real estate agents:
• Reason for selling
• Personal property you might be willing to
include
• Urgency to sell
• Timing and benefits from your relocation
company
• Willingness to consider an offer less than listing
price
• Financing terms you would accept
• Any other confidential information

Dunnican AdVantage: Easy Exit Listing
Cindy & Cory Take The
Risk Out Of Listing Your
Home With An Agent
Cancel Your Listing
At Anytime
Cindy & Cory Dunnican are so
confident in the services they provide
to their clients that they offer their
EASY EXIT LISTING AGREEMENT®
to every seller they represent.

Thank you for considering
The Dunnican Team.
We’re ready to go to work for you now

Dunnican Team Marketing AdVantage

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