14. Content Calendar
~ Facebook Posts (1-2 a day)
~ 3-4 Social Media Contests (1 a quarter)
~ Twitter Updates (3-5 a day)
~ Pinterest (4 a week)
~ YouTube Videos (2-3 a week)
~ Blog (2-3 a week)
15. What To Post
~ Consistent with brand
~ Relevant NON-SALES content
~ Thought provoking questions
~ Visual
~ Cross promotions
~ Customer loyalty/appreciation
~ Strategically promoted posts
16. Facebook ~ Family Reunion
Twitter ~ Cocktail Party
LinkedIn ~ Board Room
Pinterest ~ Bulletin Board
Instagram ~ Viral Polaroid
YouTube ~ Bite-Size TV
17. Be where your customers are!
~ Most frequently checked website
~ 1 in 4 on Facebook (Pew Research)
~ 1.32 Billion Users (14% INCREASE!)
~ 4.6 Billion “likes” (67% INCREASE!)
40. ~ 1 out of 2 on the Internet
~ 2nd Most Search Website after Google
~ 4 Billion Hours Watched EACH MONTH
“If YouTube were a country... It would be the
THIRD LARGEST after China & India”
41. ~ Solve a problem
~ FAQs
~ Employee milestones
~ Legacy
~ Charity causes
~ Customer desires
42. When to respond?
~ Make amends
~ Review develops legs
~ Missing facts
~ Angry w/ you, not just life
~ Someone is offended for you
43.
44. For more Social Media training and
support, visit www.SOCIALVENTION.com.
Facebook.com/CindyWMorrison
Facebook.com/SocialVention
Twitter - @CindyWMorrison
Instagram - @CindyWMorrison
YouTube.com/CindyWMorrison