1. RED: a multi-disciplinary
approach to experience design
City University London
19 April 2011
Jarnail Chudge Fred Warren
User Experience Architect Industry Architect
Microsoft Consulting Services Microsoft Consulting Services

7. Search Trends HPC Social Computing
User Experience Data
Systems Mgmt
CRM Mobility
Gaming
Agility
Security
Openness
Email
Globalisation
Cloud Sustainability Workflow

8. User Experience Data Security Openne
Powered by Moore's Law and leapfrogging emerging market adoption, mobile devices will
surpass PC's to become the dominant personal computing platform
Evolution of interfaces
Natural user interfaces - shift from machine
centric commands to human centric interactions 1985
Lowering our learning curve to work with
evolving technologies, visualizing and revealing 1990
insights and patterns
Increasing consumerisation of the enterprise 1995
Trends
2000’s
Hypothesis, capabilities & values
Research NHS Common User Interface 2010
Design
Patient Journey Demonstrator
Delivery
Woodgrove Bank 2020?
Research, Envision, Design Examples

9. Data Security Openness
Your data will be in the cloud, whether you allow it or not…
Democratisation of data Transparency becomes critical
Search inspired interactions, Your old boundaries may cease
inclusive vs exclusive! Bring your own Identity to exist
Storage – anywhere and Federation of Access A digital relationship with
everywhere! employees, partners and
Increasing threats customers
Market leaders have their
own visualisation Internet / Intranet / Extranet Systems and services become
departments blurring platforms for users to build on
Trends Trends Trends

10. Data Security Openness
Who defines your identity, who owns your data..?
Democratisation of data Transparency becomes critical
Search inspired interactions, Your old boundaries may cease
inclusive vs exclusive! Bring your own Identity to exist
Storage – anywhere and Federation of Access A digital relationship with
everywhere! employees, partners and
Increasing threats customers
Market leaders have their
own visualisation Internet / Intranet / Extranet Systems and services become
departments blurring platforms for users to build on
Trends Trends Trends

11. Data Security Openness
Society will demand greater openness
Democratisation of data Transparency becomes critical
Search inspired interactions, Your old boundaries may cease
inclusive vs exclusive! Bring your own Identity to exist
Storage – anywhere and Federation of Access A digital relationship with
everywhere! employees, partners and
Increasing threats customers
Market leaders have their
own visualisation Internet / Intranet / Extranet Systems and services become
departments blurring platforms for users to build on
Trends Trends Trends

12. The RED Approach
 Research  Envision  Design
 Reflect  Experiment  Deliver
 Realise with real eyes  Evolve  Demonstrate
 Hypothesis driven
 Capability modelling
Hypothesis, capabilities & values  Scenario planning
 Value prioritisation
 Primary and secondary research
Research  Environmental and constructive 80%
 Qualitative and quantitative
 Concept and Product design
Design  Workload definition
 User centred and comparative design
Delivery  Scenario based proof of concept and Architectural design
 Scenario based vision demonstrator 20%
 Investment case and elegant path to move forward

13. “We can't solve problems by using the same kind of thinking
we used when we created them.” Einstein

14. “There is a way to do it better. Find it.”
Thomas Edison

15. “Learn the rules so you know how to break them properly.”
The Dalai Lama

16. “We always overestimate the change that will occur in the next two
years and underestimate the change that will occur in the next ten.”
Bill Gates

17. Now you see it…

18. … but it will never look the same again!

19. Research, Envisioning, and Design
Microsoft Consumer and
Customers, employees Online, Entertainment and
and stakeholders Devices, Research and
Product Groups
Business
External industry and concept
Microsoft capability innovation
domain specialists.
analysis, TOM and “as is”
Specialist market or
assessments
segment research groups
Design
innovation Technical
innovation
 Vision and definition
 The business, technology, and service design
 The elegant path
 The acceleration opportunities

20. Multi-disciplinary working (design perspective)
Design team focuses on understanding
users’ goals, tasks and environment
End Users
Business goals, and objectives are Technical and UX teams work
carefully analyzed from consumer together to ensure technically
perspective feasible designs
UX Team
Business – BAs, SMEs Architects, Engineers
Stakeholders review depictions of the
product before a line of code is written
“You can use an eraser on the drafting table or a sledge
hammer on the construction site.” — Frank Lloyd Wright

21. Example
Assisted Living Innovation Platform
Near-term vision demonstrator highlighting
digital inclusion through the empowering use
of technology

22. The link to the ALIP (Assisted Living Innovations platform) work is at:
http://www.dapforum.org/page.jsp?id=19

23. Tangible returns
We’ve already helped change regulations in one of the worlds largest
economies to benefit millions of migrant workers and helped them
realise value from technology
We’ve helped a company work out how it can leapfrog it’s competition
with technology and
We’re starting to help another global organisation envision a
breakthrough customer experience…
…and we’re helping another organisation promote digital literacy in a
commercially viable way to 10’s of millions of it’s countries citizens.

24. Search Trends HPC Social Computing
User Experience Data
So what will the Systems Mgmt
CRM Mobility future really hold
Agility
Security
? Gaming
Openness
Email
Globalisation
Cloud Sustainability Workflow

25. We don’t know…
…but it will be about people

26. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.