Azuri Health Limited( “Azuri”) is a limited company based in Nairobi, Kenya that was established in 2010. Its focus is in dried fruit snacks and nutritious flour choices like the orange-fleshed sweetpotato flour with no additives and preservatives.
1. AZURI HEALTH LIMITED
NAIROBI,KENYA
Poster authors: Tei Mukunya – CEO AZURI HEALTH LIMITED
Contact: +254 - 707 762 777
Email: info@azurihealth.co.ke
Introduction
Azuri Health Limited( “Azuri”) is a limited company that
was established in 2010. Our vision is to become the
tastiest, healthiest and most innovative fruit and
vegetable processing socially minded company in Africa.
Azuri’s unique focus on creating dried fruit snacks and
nutritious flour choices gives an advantage over
competitors by giving customers a new range of products
that are different from what the market is currently
offering.
Azuri Products
The main range of products are Dried Mangoes, Dried
Pineapple Passion, Dried Pineapple, Nutriporridge Flour,
Sweet Potato Flour and Dried Fruit Mix.
We package pure orange-fleshed sweetpotato (OFSP)
flour with no additives or preservatives and have two
variants – 250 gms for chapati and 500 gms general
purpose.
Root Procurement and Processing
We buy roots from Kabondo Farmers Cooperative in
Western and also from other processors in the same
region occasionally. The cooperative already processes
into flour and we manage the marketing. At the moment
the volumes of sale are not large.
Processing into flour takes washing, chipping with a hand
chipping machine, drying in solar dryers, milling and
packing. The moisture content is below 10% giving the
flour a shelf life of 1 year if stored well.
Key Achievements
This first ever flour of its kind is sold in retail shops,
especially tier one supermarkets. We are also working
with youth to market and sell the products.
We have also recently launched Toto Tosha and Jamii
Tosha porridge range with OFSP as one of the
ingredients.
The products are also used in hospitals, schools,
bakeries, hotels and restaurants.
Opportunities and Challenges
With the current surge towards healthy products in
Kenya and globally, OFSP is now recognized as a super
food and the opportunities are numerous for gluten free,
high in vitamin A and with good mineral content. It has
excellent cooking qualities when used in pastries and
baking.
The biggest challenge remains consumer awareness.
The market
Azuri’s target consumer is the family and individuals
looking for high quality nutritious products. The main
channel of distribution is the supermarkets and private
orders. Our products are found in over 80 supermarkets
through Naivas, Tuskys and Chandarana supermarkets
and many more shops and supermarkets in East Africa