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© 2017 Citrix
Life in the
Digital Workspace
Beyond the Cubicle:
2
Content
Work Redefined
Why Go Digital?
The Digital Imperative
In the Trenches, on the Spot
The Payoff
The Necessary Elements
Unification Eases Management, Boosts Security
Challenges vs. Advantages
Taming the Security Monster
How Businesses Are Benefiting
Swiss Insurer Puts Workplaces in Employee Pockets
Major League Baseball Team Mobilizes the Fan Experience
Banking on the Citrix Digital Workspace
03
04
05
07
09
11
12
14
15
16
16
17
18
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3
Work Redefined
The concept of “work” is changing.
These days, rarely is the modern workplace a static location
where employees go everyday to be productive. Brick and mortar,
cubicles, and supply closets are being supplanted by secure,
digital workspaces with an abundance of virtual tools.
These digital workspaces can be nearly anywhere. At a customer
site, a patient bedside, or in a classroom, for example. Or you
might find them on an oil rig, in a delivery truck, or in a first
responder’s hands at a scene of a fire.
That’s because traditional business tools, from Rolodex cards and
manila file folders to computers and fax machines, now fit virtually
into the palm of an employee’s hand. Workers can carry these
digital tools with them and accomplish their work from wherever
is most meaningful and efficient.
What’s making this seismic shift in work possible is the
unprecedented adoption and convergence of mobility, cloud,
virtualization, and cyber security technologies. Digital workspaces
are becoming powerful competitive differentiators in all industries.
That’s because businesses are seeking new levels of agility in
their processes and service delivery methods. They also want
flexibility for their employees.
4
Why Go Digital?
In the virtual work model, all the data, communications, and other
resources that workers need are accessible with a few clicks. That
helps workers resolve issues wherever they are and move on.
This capability, put simply, speeds up results. And that has a direct
impact on the bottom line, whatever that line may represent in your
organization.
Most workers are on the go at least some of the time. Making them as
effective as they would be in an office– if not more so– when in other
locations has become an important strategy to:
•	 Boost employee productivity
•	 Enhance employee satisfaction, loyalty, and retention
•	 Grow profits
•	 Improve service delivery and customer satisfaction
•	 Expand learning experiences in educational environments
•	 Improve care and even save lives in healthcare situations
All this puts your organization ahead of the game.
5
The Digital Imperative
For competitive and personal reasons, most people in the modern
workforce have grown beyond the 9-to-5 mentality. Virtual work
lets them do what they need to do when and where it is most
appropriate. This puts more flexibility into the worker’s schedule
for life-work balance while benefitting the employer.
In fact, virtual work already is having a meaningful impact on
the way employees do their jobs and deliver value to their
organizations. Companies report improvements to employee
capabilities in a broad range of areas including problem solving
(69%), customer service (66%), stress management (65%), and
collaboration (63%), according to Oxford Economics.
6
Here are the responses of people who clicked
“Made somewhat/significantly better”
This unprecedented shift in the way we work is driving related
business investments. Oxford Economics, for example, reports that
more than half the respondents to a recent survey it conducted
say they have increased spending on mobile technology and virtual
work over the past three years. The firm expects that number to
rise to 70 percent for the next three years.
Solving problems creatively
Innovation
Engagement
Time management
Customer service
Managing stress levels
Quality of work
Ability to focus on work
Collaboration
69%
68%
67%
67%
66%
65%
64%
63%
64%
7
In the Trenches, on the Spot
Most of us know what it’s like to run parts of our lives digitally
from our smartphones, tablets, and notebooks. We love being
able to resolve our personal business on the spot. Giving those
capabilities to workers is both empowering and satisfying to
people such as:
Many spend their time at patients’ bedsides.
There, they can consult instructions, administer
medications, and update patient charts. More time
with patients translates into improved healthcare
and possibly lives saved. Similarly, clinicians can get
secure remote access to patient data, and doctors
on-call can view charts and X-rays from home. This
saves precious time in helping patients who might
need treatment right away.
Advisors and traders can’t afford any delays
when executing trades and other transactions on
behalf of their clients. They gain faster, real-time
connections to information and people to improve
the quality of timely decisions for performance
and asset management.
Healthcare workers.
Financial personnel.
8
Teachers can enhance the classroom experience
with digital learning, which increases interaction,
conversation, problem-based lessons, and
project-based learning. All to improve the quality
of education.
All these workers need access to apps and data hosted elsewhere to
perform their core job functions.
Educators.
9
The Payoff
How does all this access translate to the bottom line?
Real-time access to apps and data means more reliable
information, more satisfied users and customers, and better
service and business results.
Estimated Digital Maturity Status
(all organization)
*Source:CCS Insight
50%Have
reached digital
maturity
50%Have
not yet reached
digital maturity
10
A 2015 McKinsey & Company report, for example, concluded that
companies at a mature stage in their strategic adoption of digital
technologies generate revenue growth rates that average five times
greater than those of their peers.
At the same time, mobile researcher CCS Insight estimates that only
about 50 percent of organizations are at that mature stage today.
That means the other half is missing out on substantial revenue
growth opportunities.
The numbers indicate it’s time to move to secure, digital workspaces
to keep up with the competition.
8
6
4
2
5X
0
Comparative Revenue Growth Rates of
Competing Organizations
*Source:Mckinsey and Company, 2015
Nascent Use
of Digital
Fully Strategic
with Digital
11
The Necessary Elements
What do you need to create a digital workspace? There are both
business-capability elements that define a digital workspace
as well as technology elements, and, of course, a management
component. From a usage standpoint, the traits of a digital
workspace should enable:
1.	 Communication and employee engagement
2.	 Collaboration
3.	 Finding and sharing of information
4.	 Access to business applications
5.	 The ability to be productive anytime and place
From a technology perspective, the primary secure digital workspace
elements are:
1.	 End user computing
2.	 Mobility management
3.	 Networking, including wireless networks
And of course, you need a way to manage and secure the following:
1.	 Applications
2.	 Endpoints
3.	 Data
4.	 Hosting
5.	 Network
12
Unification Eases Management,
Boosts Security
Unified management of apps, desktops, data and endpoints simplifies
overall management for IT. Further, a centralized management approach
provides secure remote access to the end user: data remains secure either
in the datacenter, cloud or on the end point devices.
Mobility and unified endpoint management (UEM) play a large role in all
this. It is a multifaceted discipline that was once fragmented and difficult
to control. Enterprise Mobility Management now plays a greater role as
a part of Unified Endpoint Management (UEM) which centralizes the
management of mobile devices, traditional desktop and laptops, and
iOT. UEM combined with workspace aggregation which includes virtual
desktop, application and network security capabilities are the underlying
architecture for a digital workspace.
13
The tools are becoming plentiful and carry an amount of overlap.
Managing the Secure Digital Workspace
Virtualization
Enterprise Mobility
Management
Client
Management
IoT
Management
Workspace
Aggregation
Management
Tools
14
Challenges vs. Advantages
Managing the anywhere-office is solved by the secure digital
workspace. But creating a digital workspace is not without other
challenges.
One of the biggest is ensuring high-quality, consistent employee
experiences that mirror what workers experience in their personal
lives. If the tools they use to work mimic their experiences
with personal devices, such as access to apps through an app
store, users will eagerly adopt their digital tools and reap those
productivity gains.
The other big challenge is making sure all your corporate data
remains secure across clouds and mobile devices and networks.
Both user experience and security are critical, and it’s a constant
balancing act to succeed at both.
According to mobile researcher CCS Insight, many firms are
simply paralyzed by the challenges of old technology plus the
organizational change required to overhaul the future of work.
But these issues are increasingly being addressed through secure
digital workspaces.
15
Taming the Security Monster
While the specter of security never goes away, it can be tamed. Data
seeping into users’ mobile devices make it easy to see why the “work
anywhere” concept might keep security professionals up at night.
Virtualizing apps and desktops can take care of a large part of the
security concern. Because the apps, desktops and data are centralized
in the datacenter or cloud, sensitive information does not reside on
the physical device. Users can see and manipulate the data on their
devices, but they are actually working on data that securely resides
elsewhere.
App virtualization gives you a way to manage risk by storing and
delivering your apps from a central data center or the cloud. The
architecture is inherently secure because there’s no actual transfer of
data. That means if a device is lost or stolen, there’s no local data to
leak out to those who shouldn’t see it. The data stays secure and the
company is not compromised.
In some, mobile cases users may also want to use native apps.
However, without the right security solutions in place such as EMM,
secure network gateways, and file sync and share, sensitive data
stored on the device or in consumer cloud storage, social networks or
unmanaged apps can fall prey to attacks.
16
How Businesses Are Benefiting
Swiss Insurer Puts Workplaces in Employee Pockets
Companies in traditional industries like insurance can sometimes
struggle to attract millennials and other tech-savvy recruits. To
shake things up, the Baloise Group, an insurance and pensions
company in Basel, Switzerland, turned to flexible working.
With the Citrix solutions, Baloise Group’s 7,500 employees can use
their own mobile devices to work anywhere while still keeping their
client details secure. Its IT team can roll out updates– which used
to take 30 days– in a single night.
“You have your workplace with you, in your pocket,” says Markus
Marksteiner, Group CTO. “Even if you leave the office and shut
down your session, you start working again on the train, and the
cursor is in the same position as you left it in the office. This is the
future. This is how it should work.”
17
How Businesses Are Benefiting
Major League Baseball Team Mobilizes the Fan Experience
When, the Miami Marlins were finishing construction on their
state-of-the-art ballpark a few years ago, they knew they needed
an equally advanced IT infrastructure that would enable their 500-
plus employees to be as agile and quick as their famous players.
Using the Citrix solutions, employees can work anytime,
anywhere—inside or outside the stadium:
•	 Scouts have a secure way to safely transmit sensitive 	 	
	 information back to the team.
•	 Mobile sales team can now show a 3D-stadium model to 		
	 customers, letting them choose their seats. They can fulfill 		
	 the order immediately, resulting in greater sales and 		
	 customer satisfaction.
•	 The Marlins can easily scale resources up during the height 		
	 of the baseball season, quickly adding to its sales force and 	
	 call center to improve customer support.
18
Banking on the Citrix
Digital Workspace
With a secure, integrated digital workspace from Citrix, IT can help organizations
provide better customer service, securely accommodate contract and mobile
workers, and drive a competitive advantage. A Citrix digital workspace is the
only single-vendor solution to offer all the key technologies necessary to
securely deliver apps, desktops and data to users on any device.
The solution provides worker freedom to choose how, where, and when work
happens, delivering:
Flexible access
Data protection
Seamless user experiences
from anywhere with cloud based options
regardless of where data is accessed and used
regardless of device, location or network conditions.
Users access applications, desktops and data easily
and securely from smartphones, tablets, PCs and
Macs, using the same familiar interface.
19
Citrix is reimagining the future of work, unlocking creativity,
productivity, and innovation to make the extraordinary possible.
From healthcare to financial services to the manufacturing floor,
people have real-time intelligence and are connected in ways that
allow them to work faster and smarter to deliver greater outcomes
for the business and customers alike.
https://www.citrix.com/products/citrix-workspace-suite/
To learn more, please visit
© 2017 Citrix

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Life in the Digital Workspace

  • 1. © 2017 Citrix Life in the Digital Workspace Beyond the Cubicle:
  • 2. 2 Content Work Redefined Why Go Digital? The Digital Imperative In the Trenches, on the Spot The Payoff The Necessary Elements Unification Eases Management, Boosts Security Challenges vs. Advantages Taming the Security Monster How Businesses Are Benefiting Swiss Insurer Puts Workplaces in Employee Pockets Major League Baseball Team Mobilizes the Fan Experience Banking on the Citrix Digital Workspace 03 04 05 07 09 11 12 14 15 16 16 17 18 ......................................................................... .................................................................................... ......................................................................................... ................................................................................. .............................................................................. .................................................................................................... ............................ ................ .......................................................... ........................................... ............................................................................. ............................................................................................................. ....................................................................................................
  • 3. 3 Work Redefined The concept of “work” is changing. These days, rarely is the modern workplace a static location where employees go everyday to be productive. Brick and mortar, cubicles, and supply closets are being supplanted by secure, digital workspaces with an abundance of virtual tools. These digital workspaces can be nearly anywhere. At a customer site, a patient bedside, or in a classroom, for example. Or you might find them on an oil rig, in a delivery truck, or in a first responder’s hands at a scene of a fire. That’s because traditional business tools, from Rolodex cards and manila file folders to computers and fax machines, now fit virtually into the palm of an employee’s hand. Workers can carry these digital tools with them and accomplish their work from wherever is most meaningful and efficient. What’s making this seismic shift in work possible is the unprecedented adoption and convergence of mobility, cloud, virtualization, and cyber security technologies. Digital workspaces are becoming powerful competitive differentiators in all industries. That’s because businesses are seeking new levels of agility in their processes and service delivery methods. They also want flexibility for their employees.
  • 4. 4 Why Go Digital? In the virtual work model, all the data, communications, and other resources that workers need are accessible with a few clicks. That helps workers resolve issues wherever they are and move on. This capability, put simply, speeds up results. And that has a direct impact on the bottom line, whatever that line may represent in your organization. Most workers are on the go at least some of the time. Making them as effective as they would be in an office– if not more so– when in other locations has become an important strategy to: • Boost employee productivity • Enhance employee satisfaction, loyalty, and retention • Grow profits • Improve service delivery and customer satisfaction • Expand learning experiences in educational environments • Improve care and even save lives in healthcare situations All this puts your organization ahead of the game.
  • 5. 5 The Digital Imperative For competitive and personal reasons, most people in the modern workforce have grown beyond the 9-to-5 mentality. Virtual work lets them do what they need to do when and where it is most appropriate. This puts more flexibility into the worker’s schedule for life-work balance while benefitting the employer. In fact, virtual work already is having a meaningful impact on the way employees do their jobs and deliver value to their organizations. Companies report improvements to employee capabilities in a broad range of areas including problem solving (69%), customer service (66%), stress management (65%), and collaboration (63%), according to Oxford Economics.
  • 6. 6 Here are the responses of people who clicked “Made somewhat/significantly better” This unprecedented shift in the way we work is driving related business investments. Oxford Economics, for example, reports that more than half the respondents to a recent survey it conducted say they have increased spending on mobile technology and virtual work over the past three years. The firm expects that number to rise to 70 percent for the next three years. Solving problems creatively Innovation Engagement Time management Customer service Managing stress levels Quality of work Ability to focus on work Collaboration 69% 68% 67% 67% 66% 65% 64% 63% 64%
  • 7. 7 In the Trenches, on the Spot Most of us know what it’s like to run parts of our lives digitally from our smartphones, tablets, and notebooks. We love being able to resolve our personal business on the spot. Giving those capabilities to workers is both empowering and satisfying to people such as: Many spend their time at patients’ bedsides. There, they can consult instructions, administer medications, and update patient charts. More time with patients translates into improved healthcare and possibly lives saved. Similarly, clinicians can get secure remote access to patient data, and doctors on-call can view charts and X-rays from home. This saves precious time in helping patients who might need treatment right away. Advisors and traders can’t afford any delays when executing trades and other transactions on behalf of their clients. They gain faster, real-time connections to information and people to improve the quality of timely decisions for performance and asset management. Healthcare workers. Financial personnel.
  • 8. 8 Teachers can enhance the classroom experience with digital learning, which increases interaction, conversation, problem-based lessons, and project-based learning. All to improve the quality of education. All these workers need access to apps and data hosted elsewhere to perform their core job functions. Educators.
  • 9. 9 The Payoff How does all this access translate to the bottom line? Real-time access to apps and data means more reliable information, more satisfied users and customers, and better service and business results. Estimated Digital Maturity Status (all organization) *Source:CCS Insight 50%Have reached digital maturity 50%Have not yet reached digital maturity
  • 10. 10 A 2015 McKinsey & Company report, for example, concluded that companies at a mature stage in their strategic adoption of digital technologies generate revenue growth rates that average five times greater than those of their peers. At the same time, mobile researcher CCS Insight estimates that only about 50 percent of organizations are at that mature stage today. That means the other half is missing out on substantial revenue growth opportunities. The numbers indicate it’s time to move to secure, digital workspaces to keep up with the competition. 8 6 4 2 5X 0 Comparative Revenue Growth Rates of Competing Organizations *Source:Mckinsey and Company, 2015 Nascent Use of Digital Fully Strategic with Digital
  • 11. 11 The Necessary Elements What do you need to create a digital workspace? There are both business-capability elements that define a digital workspace as well as technology elements, and, of course, a management component. From a usage standpoint, the traits of a digital workspace should enable: 1. Communication and employee engagement 2. Collaboration 3. Finding and sharing of information 4. Access to business applications 5. The ability to be productive anytime and place From a technology perspective, the primary secure digital workspace elements are: 1. End user computing 2. Mobility management 3. Networking, including wireless networks And of course, you need a way to manage and secure the following: 1. Applications 2. Endpoints 3. Data 4. Hosting 5. Network
  • 12. 12 Unification Eases Management, Boosts Security Unified management of apps, desktops, data and endpoints simplifies overall management for IT. Further, a centralized management approach provides secure remote access to the end user: data remains secure either in the datacenter, cloud or on the end point devices. Mobility and unified endpoint management (UEM) play a large role in all this. It is a multifaceted discipline that was once fragmented and difficult to control. Enterprise Mobility Management now plays a greater role as a part of Unified Endpoint Management (UEM) which centralizes the management of mobile devices, traditional desktop and laptops, and iOT. UEM combined with workspace aggregation which includes virtual desktop, application and network security capabilities are the underlying architecture for a digital workspace.
  • 13. 13 The tools are becoming plentiful and carry an amount of overlap. Managing the Secure Digital Workspace Virtualization Enterprise Mobility Management Client Management IoT Management Workspace Aggregation Management Tools
  • 14. 14 Challenges vs. Advantages Managing the anywhere-office is solved by the secure digital workspace. But creating a digital workspace is not without other challenges. One of the biggest is ensuring high-quality, consistent employee experiences that mirror what workers experience in their personal lives. If the tools they use to work mimic their experiences with personal devices, such as access to apps through an app store, users will eagerly adopt their digital tools and reap those productivity gains. The other big challenge is making sure all your corporate data remains secure across clouds and mobile devices and networks. Both user experience and security are critical, and it’s a constant balancing act to succeed at both. According to mobile researcher CCS Insight, many firms are simply paralyzed by the challenges of old technology plus the organizational change required to overhaul the future of work. But these issues are increasingly being addressed through secure digital workspaces.
  • 15. 15 Taming the Security Monster While the specter of security never goes away, it can be tamed. Data seeping into users’ mobile devices make it easy to see why the “work anywhere” concept might keep security professionals up at night. Virtualizing apps and desktops can take care of a large part of the security concern. Because the apps, desktops and data are centralized in the datacenter or cloud, sensitive information does not reside on the physical device. Users can see and manipulate the data on their devices, but they are actually working on data that securely resides elsewhere. App virtualization gives you a way to manage risk by storing and delivering your apps from a central data center or the cloud. The architecture is inherently secure because there’s no actual transfer of data. That means if a device is lost or stolen, there’s no local data to leak out to those who shouldn’t see it. The data stays secure and the company is not compromised. In some, mobile cases users may also want to use native apps. However, without the right security solutions in place such as EMM, secure network gateways, and file sync and share, sensitive data stored on the device or in consumer cloud storage, social networks or unmanaged apps can fall prey to attacks.
  • 16. 16 How Businesses Are Benefiting Swiss Insurer Puts Workplaces in Employee Pockets Companies in traditional industries like insurance can sometimes struggle to attract millennials and other tech-savvy recruits. To shake things up, the Baloise Group, an insurance and pensions company in Basel, Switzerland, turned to flexible working. With the Citrix solutions, Baloise Group’s 7,500 employees can use their own mobile devices to work anywhere while still keeping their client details secure. Its IT team can roll out updates– which used to take 30 days– in a single night. “You have your workplace with you, in your pocket,” says Markus Marksteiner, Group CTO. “Even if you leave the office and shut down your session, you start working again on the train, and the cursor is in the same position as you left it in the office. This is the future. This is how it should work.”
  • 17. 17 How Businesses Are Benefiting Major League Baseball Team Mobilizes the Fan Experience When, the Miami Marlins were finishing construction on their state-of-the-art ballpark a few years ago, they knew they needed an equally advanced IT infrastructure that would enable their 500- plus employees to be as agile and quick as their famous players. Using the Citrix solutions, employees can work anytime, anywhere—inside or outside the stadium: • Scouts have a secure way to safely transmit sensitive information back to the team. • Mobile sales team can now show a 3D-stadium model to customers, letting them choose their seats. They can fulfill the order immediately, resulting in greater sales and customer satisfaction. • The Marlins can easily scale resources up during the height of the baseball season, quickly adding to its sales force and call center to improve customer support.
  • 18. 18 Banking on the Citrix Digital Workspace With a secure, integrated digital workspace from Citrix, IT can help organizations provide better customer service, securely accommodate contract and mobile workers, and drive a competitive advantage. A Citrix digital workspace is the only single-vendor solution to offer all the key technologies necessary to securely deliver apps, desktops and data to users on any device. The solution provides worker freedom to choose how, where, and when work happens, delivering: Flexible access Data protection Seamless user experiences from anywhere with cloud based options regardless of where data is accessed and used regardless of device, location or network conditions. Users access applications, desktops and data easily and securely from smartphones, tablets, PCs and Macs, using the same familiar interface.
  • 19. 19 Citrix is reimagining the future of work, unlocking creativity, productivity, and innovation to make the extraordinary possible. From healthcare to financial services to the manufacturing floor, people have real-time intelligence and are connected in ways that allow them to work faster and smarter to deliver greater outcomes for the business and customers alike. https://www.citrix.com/products/citrix-workspace-suite/ To learn more, please visit