Industry research – Public Library Electronic resources – library databases Industry overview – trends, current conditions, background, major players Reference USA – biz directories, sales figures, SIC codes (line of biz) Trade association magazines (GALE Database – free business and trade journals) 2.What is popular now may not be in a few years? How long will it last? Changes in the economy. STAY ON TOP OF TRENDS! 3. Competition research. 4.Where are people spending their money? (Ex. Will health insurance cover message therapy?) May cost $ and paperwork. Foot traffic, access, side of street, security, competition Where do you want to be? High, low, mid-range? Who are your customers? Zoning – contact the business license office in your city or town