The document provides an overview of social media strategies for connecting with students and potential students. It discusses the rapid growth of popular platforms like Facebook and Twitter. Key points include defining goals for social media use, dedicating resources, evaluating metrics, and getting buy-in from others in the organization. Popular and emerging platforms are mentioned along with tools to manage social accounts and basic analytics. Tips are provided on engaging an audience through social media.
Making communications land - Are they received and understood as intended? we...
Naass april 2012 susko social media strategies
1.
2. • Christie Susko, MBA
• Consultant, Go2Market
• Employee, PRMS
• Professor, George Washington University
• Marketer, 20+ years of experience
• Social Media Overview
• Social Media Platforms
• Social Media Strategies, Metrics and Measurements
Today’s Goal: Provide you with ideas and strategies to
use social media tools to connect and engage students
and potential students in your programs.
3. “It took radio 38 years to reach 50 million listeners. TV
took 13 to reach 50 million users. The Internet took four
years to reach 50 million people. In under 9 months,
Facebook added 100 million users.”
Source: Wikipedia, May 9, 2011
“Approximately 1 billion pieces of content are shared on
Facebook daily.”
Source: Facebook Press Statistics 2011
6. 1. Social Media is still a maturing medium.
2. It’s not too late to get started.
3. Measurement strategies and technologies have not
caught up with the diversity of ways to use the
mediums.
4. You must decide how much social media engagement
works for you and your organization.
5. You still need traditional media.
6. Social media requires nurturing to grow.
7. Be consistent and constant. Your audience expects it.
8. Social media is not and will not be a silver bullet.
9. Social media is an opportunity to connect,
communicate, exchange and engage.
10. Social media is here to stay but the tools will change.
7. Social Media begins with the same steps of any great
marketing plan, with a Mission, Vision and Objectives.
1. Define your goals.
2. Dedicate time, resources and a budget.
3. Determine measurement best-practices for your
organization.
4. Evaluate regularly.
5. Revisit goals and results.
6. Communicate wins.
7. Get buy internal and external buy-in.
8.
9. What’s Popular?
• Website
• Blogging
• Linked In
• Facebook
• Twitter
• YouTube (owned by Google)
• Instagram (owned by Facebook)
What’s New?
• Google+
• Pinterest
10.
11. Internal policies help give you a voice and all members
representing your organization guidelines for communicating
with your community.
External policies set the rules of engagement for your
audience. You choose the level of interaction: no comments,
moderated comments or open comments. Don’t avoid
conversations!
Get your organization to buy in. Some organizations have
policies, some don’t. Here is a great resource:
http://socialmediagovernance.com/
policies.php#axzz1sQty6L7W
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13. • Hootsuite
• TweetDeck
• TwitPic
• Instagram
• Google Analytics
• KnowEm
They are free!
They have free mobile apps!
Be careful about sharing usernames/passwords.
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19. Twitter is an online social networking service and
microblogging service that enables its users to send and
read text-based posts of up to 140 characters, known as
"tweets".
Source: http://en.wikipedia.org/wiki/Twitter
20. Facebook is a social networking service and website
launched in February 2004, operated and privately
owned by Facebook Inc.[1] As of February 2012,
Facebook has more than 845 million active users.[5] Users
must register before using the site, after which they may
create a personal profile, add other users as friends, and
exchange messages, including automatic notifications
when they update their profile. Additionally, users may
join common-interest user groups, organized by
workplace, school or college, or other characteristics, and
categorize their friends into lists such as "People From
Work" or "Close Friends”.
Source: http://en.wikipedia.org/wiki/Facebook
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22. LinkedIn (NYSE: LNKD) ( /ˌlɪŋkt.ˈɪn/) is a business-
related social networking site. Founded in December
2002 and launched in May 2003,[4] it is mainly used for
professional networking.
Source: http://en.wikipedia.org/wiki/Linked_in
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27. 1. Link to key influencers and opinion leaders
2. Say nice things
3. Use pictures
4. Use videos
5. Involve students
6. Highlight events and organizations on campus
7. Make it easy for your audience to engage
8. Promote other departments
9. Respond graciously with thanks
10. Connect to active individuals
11. Like back
12. Send them back to your website
13. Coordinate with other departments
14. Capture new content, pictures and video
15. Comment on other blog posts and Linked In profiles
16. Create groups
17. Involve administration
18. Get interns
19. Create buzz
20. Measure results
