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Presentation for Pan Asian Comm

         1
What are users doing on the Internet?




                  2
Explosion of data problem statement




                 3
Need to address mobility as well




                  4
Arsebook is going to be big




                  5
Difficulty in tracking various application usage




                   6
Customer churn if they’re not happy




                  7
Operators have no clue what’s happening




                 8
Appeal to different users and needs




                  9
Fear of bad things about to happen




                  10
11
Revenue mass personal




               12
Does my business model change?




                13
Integrated solution set for today’s problems




                Shown smaller than actual size

                       14
Quality services (with a smile)




                        Any resemblance to Dave Russell accidental



                   15
Yes, George Bailey we have the solution




                  16
Wireless Data

     • Data Roaming Plan
         –   HK$168/day unlimited emails and web browsing
         –   Restricted use of other apps – facebook etc
         –   Opt in/out at any time in any day
         –   No upfront fees
         –   Access across 49 countries
     • Alternative Data Plan
         – HK$0.14/kb

     •   20/12/11 12:52 Data Roaming Malaysia 302KB 42.28
     •   20/12/11 13:52 Data Roaming Malaysia 1169KB 163.66
     •   20/12/11 13:52 Data Roaming Malaysia 2948KB 412.72
     •   20/12/11 19:36 Data Roaming Malaysia 117KB 16.38




                       17
Case Study: Nanjing Cable
                                      Problem:
Operator’s profile
                                      • Data explosion without traffic shaping
    • MSO for Nanjing, capital city
      of Jiangsu Province; Triple     • Network expansion without business
      play pilot in China Cable         intelligence reference
      market.                         • OTT stealing the profit
Services overview
                                      • Poor QoE and QoS
    • Broadband Internet.
    • Digital TV and cloud based      • User behavior/application usage
      interactive TV services like      unknown
      shopping, reading, banking,
      web surfing.                    Why GENBAND?
Network overview                      • Early engagement with thorough
    • Cable and FTTH network            testing of P Series with demonstrating
      with 2M subscribers covering
                                        expertise
      whole city.
    • Licensed to offer voice based   • Smart Engine to drill down the traffic in
      on a Huawei IMS core with         real time and historically
      GENBAND S3 for access.          • Change the network into a smart pipe
                                        for revenue generation
                                      • Local support and customization
                                        provided
                                18

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Phoenix Sales Conference

  • 1. Presentation for Pan Asian Comm 1
  • 2. What are users doing on the Internet? 2
  • 3. Explosion of data problem statement 3
  • 4. Need to address mobility as well 4
  • 5. Arsebook is going to be big 5
  • 6. Difficulty in tracking various application usage 6
  • 7. Customer churn if they’re not happy 7
  • 8. Operators have no clue what’s happening 8
  • 9. Appeal to different users and needs 9
  • 10. Fear of bad things about to happen 10
  • 11. 11
  • 13. Does my business model change? 13
  • 14. Integrated solution set for today’s problems Shown smaller than actual size 14
  • 15. Quality services (with a smile) Any resemblance to Dave Russell accidental 15
  • 16. Yes, George Bailey we have the solution 16
  • 17. Wireless Data • Data Roaming Plan – HK$168/day unlimited emails and web browsing – Restricted use of other apps – facebook etc – Opt in/out at any time in any day – No upfront fees – Access across 49 countries • Alternative Data Plan – HK$0.14/kb • 20/12/11 12:52 Data Roaming Malaysia 302KB 42.28 • 20/12/11 13:52 Data Roaming Malaysia 1169KB 163.66 • 20/12/11 13:52 Data Roaming Malaysia 2948KB 412.72 • 20/12/11 19:36 Data Roaming Malaysia 117KB 16.38 17
  • 18. Case Study: Nanjing Cable Problem: Operator’s profile • Data explosion without traffic shaping • MSO for Nanjing, capital city of Jiangsu Province; Triple • Network expansion without business play pilot in China Cable intelligence reference market. • OTT stealing the profit Services overview • Poor QoE and QoS • Broadband Internet. • Digital TV and cloud based • User behavior/application usage interactive TV services like unknown shopping, reading, banking, web surfing. Why GENBAND? Network overview • Early engagement with thorough • Cable and FTTH network testing of P Series with demonstrating with 2M subscribers covering expertise whole city. • Licensed to offer voice based • Smart Engine to drill down the traffic in on a Huawei IMS core with real time and historically GENBAND S3 for access. • Change the network into a smart pipe for revenue generation • Local support and customization provided 18