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Cl4 B2 And Laz B1 Module 1 Italian Culture And Business
1. CL4/LAZ: Language and Culture for Business Module 1: Italian Culture and Business Prof. Peter Cullen www.cl4englishlistening.wordpress.com
2. Introduction to Language, Culture and Business in Italy Why language, culture and business? International communication Modes in the English case: EFL ESL CLIL Since WWII the Italian economy has become increasingly involved in a US dominated global economy. But – English is not only for the English! Wall Street
3. Introduction to Language, Culture and Business in Italy Millions of non-native speakers use English frequently. It is a lingua franca – or global language It facilitates global interaction in politics, economics and culture BUT – communication is CULTURAL!!! Business MUST understand culturally contextualised MEANING!!!
4. Introduction to Language, Culture and Business in Italy For example: A contract means different things in different places – In the US – formal product to govern a relationship In Italy, formal recognition of a continuing relationship In Iraq – it is the formal recognition of the beginning of a relationship
5. Introduction to Language, Culture and Business in Italy How can we understand cultural contexts in business? 1° - WHAT IS LANGUAGE? 2° - WHAT IS CULTURE? 3° - WHAT IS BUSINESS? All of these are PROCESSES that form part of human behaviour.
6. What is Language? The language process uses a code to communicate a message from a producer to a receiver – but: Each variable depends on its relationship to the other variables for understanding to happen. Producer code message communication receiver understanding Feedback loop at each stage
7. Introduction to Language, Culture and Business in Italy Culture operates with a similar process. It includes language, but also: Physical relationships with the internal and external environments (mind – body, nature – nurture) based on the sensory perception Psychological perception, processing, memory and physical activation
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9. What is the role of culture in society? People are socially dependent. Social dependency requires communication of some form to: Establish behaviour – NORMS Reinforce accepted or functional behaviour Learn boundaries of acceptance/refusal The learning feedback loop makes culture active: It is the ways in which a society establishes, reinforces, and limits its behaviours within the group.
10. What is the role of culture in the economy? The concepts and actions that we define as “economic” are bound by culture. What are some concepts of “economy” and “business”?
11. What is the role of culture in the economy? Concepts: Production cost exchange Distribution price trade/exchange Consumption return value All of these concepts involve the learning feedback loop. Some of them directly involve a relationship to the physical world. Some of them are abstractions created for the purpose of understanding the physical world.
12. What is the role of culture in the economy? Value: The establishment of value is abstract, fluxuating, and dependent on the cultural feedback loop. It combines primary necessity with utility (abstract) Today, we use money to establish value. Luca Fantacci – money is: a means of exchange a measure of value a reserve of value All dependent on the cultural feedback loop.
13. What is the role of culture in society? TIME: a dependent variable The concept of time measures the rate of change. It is a tool. Tools are objects invented by man to interact with the internal and external environment. i.e. Memory/activity requires time production, distribution, consumption require time The approach to time is fundamental in economics
14. What is the role of culture in the economy? “ Time is money” – an american concept This is not true in real terms, but the metaphor guides american business practices. Can American concepts of time, expressed and learned in their business practices, be applied in other parts of the world – such as Italy? Why? Why not? How? Why is this an important question for Italians?
15. What is the role of culture in the economy? Answers to these questions are fundamental to success in business. Finding functional answers requires cultural contextualisations of relationships. contractual, informal, communications consumption, service... History can help find explanations of culturally specific behaviour in different regions. i.e. America is not Italy – why?
95. FIAT: The Agnelli Empire (reported 2006) Dicembre G. Agnelli and Co. IFI IFIL FIAT Group “ Cascaded Companies A shares B shares 31.2% of votes 53% of votes* 65% of votes 30.3% of votes 3% of votes *% of extraordinary meeting votes – they hold all votes otherwise
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