From my presentation on 'How to overcome the challenges of social media' at the B2B Marketing Summit, June 2012

1. How to
overcome the
challenges of
social media
OR

2. The truth about B2B social
media adoption. Do prospects
and clients actually get it? Or
indeed want it?

3. How does
social media
fit with B2B
companies?

4. http://blog.eloqua.com/wp-content/uploads/2011/06/The-Content-Grid-v2-big-thumb.png

6. So, B2B
companies are
focused on
driving
awareness
through social
media channels
that will help to
close business.

7. How can we
dedicate the
time and
effort
needed to
get results?

9. Your business
needs a social
media specialist.
- you need someone
who gets it
- you don’t have
the time

10. - website incl video, podcasts
- blogs
- social platforms – Twitter,
Facebook, Google+
- SEO
- PPC
- And the big one. A content
strategy.

11. Is content king?
What creates
the right noise
in the social
stratosphere?

12. 7 ways to launch
with a ...

13. 1. Have a distribution
plan ready.

14. 2. Create a
landing page

17. 3. Relevant posts to
support and promote
4. Guest posts
5. Reviews
6. Experts to guest
post

18. 7. Email it to
your subscribers.

19. What success looks like.
Tweeted at 10:00am.
Total exposure on Twitter of
1,486,221 tweeters by 5pm.

21. Does it pay?
Can social
media really
boost sales?

22. Top 10 tips
1. Get a 6. Invite experts to
dedicated resource guest post
2. Develop a 7. Email to
content strategy subscribers
3. Have a distribution 8. Follow through –
plan at the ready keep checking stats
4. Create 9. Engage
landing pages with sales
5. Write a series of 10. Don’t get
relevant posts disheartened