5. 5 |
Claro Partners | Navigating disruptive change
Claro helps
corporations and
startups to navigate
disruptive shifts in
society and business
6. 6 |
Aldo
NL
Rich
USA
Megan
UK
Elisabeth
NL
Mwenge
Congo
Mercè
Spain
Some of our team members
Sebastian
GER
We are an international, inter-disciplinary team
• Social science, anthropology, and design research
• Service, interaction, and product design
• Business strategy and marketing
Jiri
Belgium
Mandy
Lebanon
Gunes
Turkey
Abby
USA
7. 7 |
We deliver impact around the world
Adidas
(sportswear)
BBVA
(banking)
BNP Paribas
(banking)
Havas
(media)
HP
(imaging+computing)
Hyundai
(automotive)
Intel
(technology)
Johnson Controls
(automotive)
Intuit
(software)
La Caixa
(banking)
Motorola
(consumer
electronics)
Nestlé
(consumer goods)
Nokia
(mobility)
Orange
(telecom)
Procter & Gamble
(consumer goods)
Samsung
(mobility+home)
Sanoma
(media)
Skype
(communications)
Telefónica+O2
(telecom)
Vodafone
(telecom)
With our network of leading-edge partners, we have
conducted projects around the globe in more than 20
countries and have the expertise and processes to
deliver great results.
8. 8 |
Claro combines these two approaches to deliver holistic innovation
Builds things up
Lateral associations, intuition,
stories
User inspired
Iterative, frequent adaptations
Keeps options “alive”
Integrates constraints
Embraces risks and fails early
through prototypes/tests
Breaks things down
Exhaustive analysis and priorities
Customer validated
Linear, defined approach
Prioritises to close
Circumvents constraints
Minimises risks through thorough
analysis
BUSINESS THINKING DESIGN THINKING
9. 9 |
Delivering business innovation & service design in the context of disruptive shifts
Ownership
Services
delivered by
businesses to
consumers
Big data and
aggregated
resources
Access
Services created
& delivered
through
networks
Small data &
personalised
experiences
Internet
connects
everyone
Internet
connects
everything
Request our point of view papers on each of these topics
at POV@claropartners.com
12. “The Internet of Things is about the internet
expanding into the physical world”
- Florian Michahelles | Auto-ID Labs
13. The IoT is about the interaction between Internet, Things and Data
Internet
Things
Data
14. The IoT is about the interaction between Internet, Things and Data
… and the value this creates for people and business
New value for people and
business:
Capabilities
Services
Experiences
Business models
…
Internet
Things
Data
15. “Trying to determine the market size of the Internet
of Things is like trying to calculate the market for
plastics, circa 1940. At that time, it was difficult to
imagine that plastics could be in everything.”
- Michael Nelson
Professor of Communication, Culture & Technology
at Georgetown University
16.
17. IoT-enabled products & services can deliver different experiences
Good Night Lamp
Lockitron
Findery
Jawbone UP
18. The Internet of Things is nascent…
like the internet in 1995, the IoT is just getting started01
1.0
Infrastructure and
core hardware
Hardware & Infrastructure
Operating System
Devices
Services
Hardware & Infrastructure
Operating System
Devices
Services
2.0
Connected devices
running on an
operating system
3.0
Value-added services &
apps built on top of data
from connected devices
Hardware & Infrastructure
Operating System
Devices
Services
Intranets of Things
19. Internet of Things
The Internet of Things is nascent…
like the internet in 1995, the IoT is just getting started01
1.0
Infrastructure and
core hardware
Hardware & Infrastructure
Operating System
Devices
Services
Hardware & Infrastructure
Operating System
Devices
Services
2.0
Connected devices
running on an
operating system
3.0
Value-added services &
apps built on top of data
from connected devices
Hardware & Infrastructure
Operating System
Devices
Services
20. The IoT will be built by many different players with many different
roles02
Internet-connected
things and their uses
will be so varied and
present everywhere
that the IoT won’t be
the result of one single
entity’s work.
21. The real value of the IoT will not come from the technology
itself, but the services built on top and enabled by it03
Peers and other
devices
Other service
providers
Retailers
Brands
Brand provides
services
Retailer provides
services (camera
rented)
Other
appropriate
services
Connects with
other users
Prints photos
remotely
Sends photos
to friends
22. Hardware & Infrastructure
Operating System
Devices
Services
COLLABORATIVE
CORPS.DEV
Internet of Things
A significant part of the IoT will be built from the bottom-
up, by entrepreneurship and experimentation04
Hardware & Infrastructure
Operating System
Devices
Services
CORPORATIONS
TOP DOWN
PC industry
Hardware & Infrastructure
Operating System
Devices
Services
CORPORATIONS
Mobile industry
DEV
23. IoT creators face multiplied complexity bridging the physical and the
digital05
PHYSICAL ELEMENTS DIGITAL ELEMENTS
25. Smart phone app and
internet service set
activity goals
get feedback on
progress
Data centre that runs
website and app (e.g.
Amazon)
Bluetooth to phone
Mobile data/Wifi to
internet
Prototype
ARM Mbed devkit
Flash memory
Microcontroller
GPS+movement
sensors
LEDS+vibration
Prototype
3D printed PU
TPU rubber
ABS harness
Produce and ship from
Foxconn
Nike stores
Electronics retailers
App stores
Nike+ website
Free app
Rev. share from 3rd party
apps
Device $149
Make you fitter!
@ClaroPartners #iotcanvas
26. Barcelona has great potential to become the IoT startup hub by 2020
• Quality of life, international energy
• Growing startup ecosystem, with various IoT startups
• Thriving makers and IoT community
• Mobile World Capital > IoT World Capital*
27. Explore The Internet of Things in a hands-on, creative workshop
IoT-lab
• Creating experiences through the Internet of
Things
• with designers, developers, makers and
strategists
• Wed 9th of April
28. Get involved with Startupbootcamp Data & IoT in Barcelona
Looking for startups, corporate partners, mentors and accredited investors:
aldo@startupbootcamp.org
Shap
e
Refine
idea
Shape
Refine idea
Build
Beta launch
Sell
Early adoption
DEMO
DAY
DEMO
DAY
The leading European, mentor-driven, intensive accelerator program is coming to Barcelona to
build a program focused on Smart Data & Internet of Things in partnership with Claro Partners.
29. Let’s build the Next Big Thing from Barcelona…
Aldo de Jong, Co-Founder
Claro Partners: aldo@claropartners.com
Startupbootcamp Data & IoT: aldo@startupbootcamp.org
31. 31 |
The five principles of service design
BE USER-CENTRED
it’s all about people
CO-CREATE
design with, not just for
ESTABLISH A SEQUENCE
a service is a flow of correlated actions
DEFINE CONCRETE TOUCHPOINTS
services are experienced through physical contact points
THINK HOLISTICALLY
improve people’s day-to-day lives
2.
1.
3.
4.
5.
WHAT IS SERVICE DESIGN?
32. 32 |
P. to express
The user
Design Process
WHAT IS SERVICE DESIGN?
Brainstorm
Know the user
P. to present
34. 34 |
P. to express
Know the user
P. to present
WHAT IS SERVICE DESIGN?
What will we be doing this weekend?
The user
Brainstorm
Friday
18.30h
to 22.00h
35. 35 |
The user
Brainstorm
P. to present
WHAT IS SERVICE DESIGN?
What will we be doing this weekend?
P. to express
Know the user
Saturday
9.00h
21.00h
36. 36 |
P. to express
Know the user
The user
Brainstorm
WHAT IS SERVICE DESIGN?
What will we be doing this weekend?
Sunday
9.00h
to 17.30h P. to present
37. 37 |
Design Process
WHAT IS SERVICE DESIGN?
P. to express
The user
Brainstorm
Know the user
P. to present
Friday Saturday Sunday
39. 39 |
Why?
BARCELONA SERVICE JAM
This year Jam is all about PROTOTYPING
A prototype is an early version of a
thing, that allows you to test your
assumptions and get input on how to
improve your idea
The 10+3+1 process
41. 41 |
Jam Essentials to remember
1. DO NOT USE copyrighted material
2. ALWAYS be uploading
3. TAG #GSJam and #GSJ_BCN
4. DOING not talking
5. Don’t share the theme until Saturday
6. Not having FUN is not allowed!
GLOBAL SERVICE JAM
#GSJam
42. 42 |
Useful Information
BARCELONA SERVICE JAM
Food & Drinks
Provided
• Water
• Beer
• Fruits
NOTES:
• Feel free to bring your lunch or
beverages for the day!
• BAU Cafeteria
• Rambla Poblenou
Materials
Provided
• Post-its
• Flip chart paper
• Markers & Pens
• Gluesticks & Scissors
• Magazines & Cardboard
Please bring
• Any material you might need….
• F. ex. Aluminium foil, old cloth,
boxes
• Arduino, lamps, Batteries
43. 43 |
Useful Information
• Walk 500m straight to
Rambla del Poblenou
• Next corner to the left:
Mercadona and cash machines
• To the right:
Pizza, Tapas, Bars, etc,
BARCELONA SERVICE JAM
44. 44 |
BARCELONA SERVICE JAM
Before we start, please…
Register your team
members at:
planet.globalservicejam.org
45. 45 |
#GSJam, #GSJ_BCN
BARCELONA SERVICE JAM
Stay in touch
Share the experience with the World in form of posts, tweets, videos.
46. 46 |
Important Rule
If you see organizers or anyone with one hand up in the air:
1. put up your hand as well
2. stop talking and listen
Let’s do a test!
BARCELONA SERVICE JAM
47. 47 |
About the teams
BARCELONA SERVICE JAM
MAKE SURE YOU HAVE EVERY BADGE REPRESENTED IN YOUR TEAM
Designer Developer Strategist
Experienced Mentor
60. 60 |
ACTION
Brainstorm in 3 different Areas
People
Individual
5 minutes
Environment
5 minutes
Business
5 minutes
1. First thoughts – word associations
61. 61 |
ACTION
Brainstorm in 3 different Areas
Team 1 Team 2 Team 3
2. Collect the papers of one theme
People
Individual
Environment BusinessPeople
Individual
Environment BusinessPeople
Individual
Environment Business
62. 62 |
ACTION
Brainstorm in 3 different Areas
3. Identify areas of opportunity
People
Individual
Environment BusinessPeople
Individual
Environment BusinessPeople
Individual
Environment Business
67. 67 |
The user
Brainstorm
P. to present
WHAT IS SERVICE DESIGN?
What will we be doing this weekend?
P. to express
Know the user
Saturday
Jam starts
at 9.00h
Be in time so you
don’t disappoint your
peers by being late
68. 68 |
BARCELONA SERVICE JAM
Don’t forget to
Register your team
members at:
planet.globalservicejam.org
Today – Friday 07th of March18:30 –Introduction, Inspiration, Info19:15 – Playtime- Warm up 19:30 – Brainstorm, Cluster and Identify20:30 – Idea selection and Team Creation21:00 – Team Love
We are an international team from 12 countries, all with diverse cultural, educational and professional backgrounds:
Balanced thinking, establishing partners in all three bubbles
Design thinking here includes social science (non-traditonal, qualitative understanding of people to build up from and create associations about)Design thinking can be a confusing term, some see the total as integrative thinkingSo this is a comparison step by step – and there is value on both sides We don’t reject left brain thinking, we integrate itThis is one of our unique selling points
Does de audience know about IoT? We can ask about what people knows about it? And introduce.
Mention the interviewees and some of the companies they represent:(ANIMATION)
Sounds simple? It is; it’s not a whole new “industry”, but rather is simply the internet expanding into the physical world. It will provide brand new capabilities to us – the user – but it will still be about services that are meaningful and bring value to people and companies. It’s not all that foreign a concept – in fact many IoT-enabled services are already here.
Data is what flows between the internet and things - and we think the real value of the IoT will be built on top of it as services and applications. The IoT is an interaction of internet, things and data. However, the key ingredient in the formula is data. Data plays a huge part in the IoT, and is the connection that represents – or embodies - the “thing” online. The networks of data online then give it an ongoing presence in the digital space.Data is also a massive output of the interactions between things and the internet.Internet + data = the internetThings + data = purely M2M
Data is what flows between the internet and things - and we think the real value of the IoT will be built on top of it as services and applications. The IoT is an interaction of internet, things and data. However, the key ingredient in the formula is data. Data plays a huge part in the IoT, and is the connection that represents – or embodies - the “thing” online. The networks of data online then give it an ongoing presence in the digital space.Data is also a massive output of the interactions between things and the internet.Internet + data = the internetThings + data = purely M2M
Sounds simple? It is; it’s not a whole new “industry”, but rather is simply the internet expanding into the physical world. It will provide brand new capabilities to us – the user – but it will still be about services that are meaningful and bring value to people and companies. It’s not all that foreign a concept – in fact many IoT-enabled services are already here.
Example: Lockitron and GNL – both in effect switches, but they deliver a very different experience
(BUILD 1)There are “intranets of things” which are often little ecosystems which are developed by companies with their own devices and software. eg. FedexSenseaware(BUILD 2)Then, there are developers and IoT creators (designers, strategists, etc.) who are trying their best to put the parts together and make something from fragmented resourcesLeif, Don’t Flush MeSo, to start connecting things and creating interesting new capabilities around them, companies need to “nurture the IoT” – to make it easier for people and companies to build stuff on top of it.(BUILD 3) Xively(BUILD 4)Nike+ Accelerator
(BUILD 1)There are “intranets of things” which are often little ecosystems which are developed by companies with their own devices and software. eg. FedexSenseaware(BUILD 2)Then, there are developers and IoT creators (designers, strategists, etc.) who are trying their best to put the parts together and make something from fragmented resourcesLeif, Don’t Flush MeSo, to start connecting things and creating interesting new capabilities around them, companies need to “nurture the IoT” – to make it easier for people and companies to build stuff on top of it.(BUILD 3) Xively(BUILD 4)Nike+ Accelerator
No one company is going to build and manage the IoT – it’s just so enormous, diverse, varied. It’s like saying one company would manage the internet – there are some important players but it’s enormous and each player has a role. The IoT will be the same (remember – it’s the internet moving into the real world)
We see the real value of the IoT not coming from connecting things to the internet in itself (“look, my cat is connected to the internet!”), but from the services you can build on top of that connection: “Look, I can find my cat’s location at any time and use those data points to make a 3D virtual map of my garden!”.So, much like the revolution we’ve seen around apps developed for smartphones and tablets, the IoT will open up new opportunities for us to develop services around the way we live.
Following on from the previous point, many of these players will be people like you, not established companies. With the revolution in making and hacking, and individuals being able to produce their own products and services – without having to use the traditional tools and channels, the evolution of the IoT will surely be largely in the hands of the people. Which leads us to… (NEXT)
Sounds obvious, but the interactions, design and delivery of an IoT-enabled product and service are multi-dimensionaleg. BERG Little Printer. When developing solutions in this space, you need to consider every aspect. Where developing software has its own challenges and product development likewise, these connected devices need an understanding and management of both those areas.We’ll see more of this later.
Open up and then narrow downAnd AGIAINITERATE
A prototype is an early version of a thing, that allows you to test your assumptions and get input on how to improve your idea. Instead of describing your idea, you make it tangible. Either in 2D or 3D. Does not have to work, but supports dialogue with your thoughts and help others to imagine what using the service can be like. We do this to test what aspects of the idea work well and what aspects don’t. When you have an idea in your head, it is easy to get carried away with it and loose check of reality