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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN 
THE DESIGN SCHOOL 
FOUNDATION IN NATURAL AND BUILT ENVIRONMENTS 
NAME: CLAUDWIE TAN WAN SIEN 
STUDENT ID NO.: 0317997 
SUBJECT: SOCIAL PSYCHOLOGY (PSYC0103) 
ASSIGNMENT 1: INDIVIDUAL JOURNAL 
LECTURER: MR. T. SHANKAR 
SUBMISSION DATE: 10TH NOVEMBER 2014
Journal Entry 1 
Concept: Intrinsic Motivation 
24th October 2014, Friday 
Motivation is characterized as the process that initiates, guides and 
maintains goal-orientated performances. Motivation is a desire that pushes a 
person to do something willingly. It is what causes us to act, whether it is 
getting water to reduce thirst or reading a book to gain knowledge. 
There are two different kinds of motivation, namely intrinsic 
motivation and extrinsic motivation. For this entry, I would like to talk 
more about intrinsic motivation, and the latter will be mentioned in the next 
entry. The concept of intrinsic motivation is defined as behavior that is 
driven by internal rewards, which arises from within the individual. Rather 
than receiving any obvious external rewards, the individual enjoy taking 
what he or she does as a chance to explore and learn new things. 
When thinking of an example that can relate intrinsic motivation to 
my daily life, the first thing that comes to my mind is definitely exploring 
bits and pieces about art. I love drawing, painting and sketching since 
young. Both of my parents are very into art, and my mom used to be an Art 
tutor. Their artworks and illustrations never fail to fascinate me so much 
that I was inspired by them and I wanted to be as good as them. And so, that 
was when I started to draw, paint and doodle every single day until now to 
keep exploring more methods of expressing my thoughts and emotions 
through art. I guess my passion for art will never die.
Journal Entry 2 
Concept: Extrinsic Motivation 
27th October 2014, Monday 
In the second lecture for Social Psychology, I’ve learnt about 
extrinsic motivation, as well as intrinsic motivation which has been 
mentioned before. Extrinsic motivations are those that arise from the 
outside of an individual and it often involves rewards such as prizes, praises 
or social cognition. Beside the motive or to earn a specific reward, extrinsic 
motivation might be also done to avoid punishments. 
One of my daily events that happens to be able to relate to this 
concept is whenever I learn to play Liu Qing, a traditional Chinese musical 
instrument. My mother is a very strict person so I tend to express extrinsic 
motivation more as I am afraid to make mistakes and I will always try to 
avoid being scolded or punished. When I was in primary six, my mom 
wanted me to take up one co-curricular activity and she has chosen Chinese 
Orchestra Club for me because she thought letting me to learn playing 
Chinese musical instrument would help me to inculcate patience. I ended up 
choosing Liu Qing not because I like it, but because its size is the most 
suitable one for me to carry. 
I do not have much of passion for Liu Qing and I am lazy to go for 
lessons and practices. I was very disappointed because I could not play 
songs smoothly even after various practices. I was very afraid of being 
expelled from the club because my performances was below average and 
my will be, for sure, very furious about it. Therefore, I practiced really hard 
in order to perform well and to impress my mother, but I never enjoy 
playing Liu Qing.
Journal Entry 3 
Concept: Stereotyping 
28th October 2014, Tuesday 
In the third lecture by Mr. Shankar, he has mentioned about 
stereotyping and I could relate this concept to my past experience, which 
had happened not too long ago. Basically, stereotyping means a fixed, over-generalized 
belief about a particular group of people and the belief may not 
be accurate as there will be differences among everyone’s opinion. Most 
stereotypes tend to convey a negative impression; such as women are poor 
drivers. 
During the sixth lecture for Business on the week before mid 
semester break, Mr. Joe, our lecturer for Introduction to Business, has 
mentioned about ‘introvert’ and ‘extrovert’ in his lecture about Emp loyee 
Behaviors and Motivation. I was quite astonished, and surprised at the same 
time, when he told the whole class that one of the students in that class that 
he thought is an introvert is me myself because I looked like a shy person 
who will abhor large crowds and frame myself from mixing with others. 
I admit that I am partially an introvert but being an introvert doesn’t 
mean that he or she must be stereotyped as a socially awkward loner who 
have discomfort and anxiety in situations involving social interactions. 
From my point of view, I think that I am not exactly a shy person, I 
may feel confident and at ease around people, but simply need more alone 
time to balance out the energy they spend in social situations. I do like 
people, and I will feel insecure whenever I am alone but I tend to typically 
favor quality over quantity when it comes to friendships. I will choose to 
focus on creating a smaller circle of close friends, rather than a large 
network of acquaintance. For me, I like going along with people I feel 
comfortable with, rather than the popular kids that I have no common
interest with. I usually portray the assertive and outspoken side of myself 
whenever I am with my close friends and people who I am not close with 
might think me as a quiet and shy to express myself person.
Journal Entry 4 
Concept: Confirmation Bias 
30th October 2014, Thursday 
Confirmation bias is described as people actively looking for 
information in a way that supports their beliefs and disregarding evidence 
that contradicts expectations will be discounted or forgotten. People love to 
be right as it helps us to make sense of things and one of the ways they 
strive to be correct is by just looking for evidence that help to confirm that 
they are correct. 
There was once I used to work for three months in a café selling 
coffee and desserts back in my hometown after sitting for SPM and my 
manager who is a young lady hired a good-looking Eurasian that turned out 
to be unprofessional, incompetent and rude to customers. She did not notice 
that everyone is doing work for him and cleaning up the mess he made 
because she is so impressed that he showed up everyday, right on time for 
work maybe because he had given a very good first impression to her. 
Hence, confirmation bias is clearly portrayed by my employer 
towards that Eurasian employer.
Journal Entry 5 
Concept: Halo Effect 
31st October 2014, Friday 
During the lecture on the forth chapter, it is the first time that I was 
exposed on the Halo Effect. I was told that the halo effect is a type of 
cognitive bias in which our overall impression of a person influences how 
we feel and think about his or her character. When I heard of this concept in 
class, I was instantaneously reminded of my younger sister, Carmen, 
instantly. 
My sister is a typical Korean pop music fan since elementary school 
because of her friends’ influence when K-pop has swept the word in the 
past few years and she is a huge enthusiast for Korean dramas. So, due to 
her massive interest and attentiveness in Korean celebrities as well as their 
songs, dramas and even reality shows, she began to favor everything related 
to Korea and Koreans. She began to buy products that were made in Korea, 
such as cosmetics, apparels and food, she learnt Hangul (Korean writing 
system) in order to catch up Korean dramas or reality shows that did not 
have English subtitles, and she has been to Korea twice. 
Because of her favoritism for Korean celebrities and everything 
related to their country, she unconsciously had perceived all Koreans as 
attractive, funny and likable, she also tends to see them friendly, polite and 
charming due to the Halo Effect.
Journal Entry 6 
Concept: Observational Learning 
1st November 2014, Saturday 
In the fifth chapter, Mr. Shankar has taught us about observational 
learning and I found that the concept basically could be applied to my daily 
experiences. Observational learning is one of the ways of acquiring attitude, 
which occurs when a person observes another’s behaviors, which enab les 
one to reenact those behaviors that they are exposed to. 
I used to work in a café that was under my mother’s friend. On my 
first day of work, my trainer showed me a series of instructional videos on 
how to prepare all kinds of beverages and desserts served in the café when I 
was still under training so that I could observe the job functions I was going 
to undertake. Besides, the trainer had also paired me with an employee that 
performed well to train me and observe me performing the job task that I 
had to take in-charge of. This enabled me to observe the experienced 
employee, allowing me to learn through observing the experienced 
employee’s actions and behaviors. 
I do believe that observational learning is efficient and applicable to 
many aspects of daily life. Therefore, observational learning is often used as 
a toll for both teaching and learning.
Journal entry 7 
Concept: Fritz Heider’s Balance Theory 
3rd November 2014, Monday 
In the fifth chapter, I was exposed to Fritz Heider’s Balance Theory 
that mentioned about people desire cognitive consistency. Cognitive 
consistency is used to label our necessity for a consistent, coherent world 
where things fit things together and make sense. It is said that the need to 
experience a coherent world is already present even in babyhood. 
Sometimes, it is quite strange that you choose who to be your friend 
unconsciously, without knowing the reason. For example, when this 
happens to me, I tend to approach and express myself more to the people 
around me I feel comfortable talking to. So I assume this is what they 
actually mean by people expects and desires cognitive consistency. 
Correspondingly, relating to Fritz Heider’s Balance Theory, it 
intellectualizes the cognitive consistency motive, which is the urge to 
maintain a person’s values and beliefs over time, as a drive towards 
psychological balance. 
From my past experience, I tend to feel uncomfortable when I was 
sitting next to a girl in my Physics tuition class last year on every Sunday 
afternoon. Both of us barely have common interests among ourselves and 
throughout the whole year, I was struggling to find a topic to talk to her, 
from which secondary school she was studying at to what would she do 
during her free time. I have tried my best to fit in with her by understanding 
more about her but I was in vain. Most of the time, I would just give up the 
intention to strike a conversation and paid more attention to the tutor. Hence, 
I guess not everyone is comfortable with each other’s company, which this 
is described as an unbalanced state just because the two individuals do not 
share their attitudes.
Journal Entry 8 
Concept: Routes to Persuasion 
5th November 2014, Wednesday 
Earlier August, our Effective Public Communication lecturer, Ms. 
Thivilojana, approached our class and started to announce about the 
predisposition regarding a trip to Penang Island for assignments that 
involves three subjects, which is Effective Public Communication, English 
II and Economics from the 7th to the 9th of November. Without any further 
consideration and hesitation, I was easily persuaded by the idea of this trip 
through both central and peripheral route. 
Through central route, my group members and I began to discuss 
and Google trip advisor up about Penang and the reviews online are 
certainly attractive. Other than that, the price offered was affordable and 
reasonable, if compared to the price you would be offered by any travel 
agencies, since we only have to pay as much as RM200 for our three-day-two- 
night trip including the transportation, accommodation and food is 
provided as well. Besides, Penang would be a suitable and good spot for us 
to complete two different assignments at the same time because we found 
out that there were numerous street art and murals that could be related to 
human communication, which would help us in our EPC assignment. 
On the other hand, through peripheral route of persuasion, I have 
never been to Penang and not to be mentioned, I was longing to get to taste 
the scrumptiousness of their local delicacies such as the prominent and 
well-known Penang Char Kuey Teow, Asam Laksa and Ais Kacang. 
Moreover, a few of my close friends had also already paid to go to this trip. 
In the end, I was persuaded by the offer and I had decided to make 
my payment.
Journal Entry 9 
Concept: Racism 
6th November 2014, Thursday 
In the seventh lecture, I was taught about the causes and 
consequences of stereotype, discrimination and prejudice. One of the 
concepts of discrimination is actually ‘Racism’, which is normally 
unearthed among the people of our country due to multiple racial groups, 
cultural behaviors and ethnics in Malaysia. This concept is commonly used 
negatively and is associated with race-based prejudice, discrimination, 
violence and abhorrence. 
Relating this concept to my past experience, one of my life events 
that happened to be able to connect to racism is when I first entered 
secondary school. My family moved to a new area that is located in the 
center of the city after I have completed my primary school education and I 
had to leave my primary school friends because it would be easier for my 
parents to send me to and from school if I moved to a new secondary school, 
which is nearer. On my first day in the new environment, I found 
difficulties whenever I tried to make new friends. It is because I was from a 
Chinese primary school and the students there were mostly the Bumiputras 
and the Malays. Other students over there would gave me an awkward look 
whenever I tried to strike a conversation with them. 
I felt really depressed and I had really low self-esteem at that 
moment as I barely had any friends. I even wanted to move school at first. 
Because I was all alone in that new school, I have nothing else to do when I 
was free, except to complete my homework and to study, while others were 
able to chitchat among their pals happily. In the first semester exams, I 
managed to be the top student in the class and since then, people started to 
talk to me and be nice with me.
After this experience, I am very afraid of the practice of racism 
among the people in the country because it is one-sided and biased for the 
person who is being discriminated. Every individual should share the same 
freedom and priority because we are all the same.
Journal Entry 10 
Concept: Egoistic Model of Helping 
8th November 2014, Friday 
During the lecture on the eighth chapter, I have learnt about the 
Egoistic Model of Helping and the first thing that came to my mind was the 
final business assignment, a charity drive that is going to be held in the 
campus. From the lecture, I was able to understand that the egoistic model 
of helping happens when one helps others just for his of her own benefits. 
The act of helping people is not motivated to surge the welfare of others, 
but it is actually for one to achieve rewards and good reputations or just for 
him or her to feel better. 
In the charity drive project that I was assigned to for the 
Introduction to Business subject, we were required by our Business lecturer, 
Mr. Joe, to list down the products that we were going to sell during the 
charity drive and a welfare organization that we were going to donate all of 
the profit we made to. He had also stated that every group must made at 
least a net profit of RM2500 in order for us to pass that assignment. 
Relating to the egoistic model of helping to that particular 
assignment, I could feel that we were involving in the charity drive not 
solely for charity but it was actually for the sake of passing the assignment.

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psycho journal

  • 1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN THE DESIGN SCHOOL FOUNDATION IN NATURAL AND BUILT ENVIRONMENTS NAME: CLAUDWIE TAN WAN SIEN STUDENT ID NO.: 0317997 SUBJECT: SOCIAL PSYCHOLOGY (PSYC0103) ASSIGNMENT 1: INDIVIDUAL JOURNAL LECTURER: MR. T. SHANKAR SUBMISSION DATE: 10TH NOVEMBER 2014
  • 2. Journal Entry 1 Concept: Intrinsic Motivation 24th October 2014, Friday Motivation is characterized as the process that initiates, guides and maintains goal-orientated performances. Motivation is a desire that pushes a person to do something willingly. It is what causes us to act, whether it is getting water to reduce thirst or reading a book to gain knowledge. There are two different kinds of motivation, namely intrinsic motivation and extrinsic motivation. For this entry, I would like to talk more about intrinsic motivation, and the latter will be mentioned in the next entry. The concept of intrinsic motivation is defined as behavior that is driven by internal rewards, which arises from within the individual. Rather than receiving any obvious external rewards, the individual enjoy taking what he or she does as a chance to explore and learn new things. When thinking of an example that can relate intrinsic motivation to my daily life, the first thing that comes to my mind is definitely exploring bits and pieces about art. I love drawing, painting and sketching since young. Both of my parents are very into art, and my mom used to be an Art tutor. Their artworks and illustrations never fail to fascinate me so much that I was inspired by them and I wanted to be as good as them. And so, that was when I started to draw, paint and doodle every single day until now to keep exploring more methods of expressing my thoughts and emotions through art. I guess my passion for art will never die.
  • 3. Journal Entry 2 Concept: Extrinsic Motivation 27th October 2014, Monday In the second lecture for Social Psychology, I’ve learnt about extrinsic motivation, as well as intrinsic motivation which has been mentioned before. Extrinsic motivations are those that arise from the outside of an individual and it often involves rewards such as prizes, praises or social cognition. Beside the motive or to earn a specific reward, extrinsic motivation might be also done to avoid punishments. One of my daily events that happens to be able to relate to this concept is whenever I learn to play Liu Qing, a traditional Chinese musical instrument. My mother is a very strict person so I tend to express extrinsic motivation more as I am afraid to make mistakes and I will always try to avoid being scolded or punished. When I was in primary six, my mom wanted me to take up one co-curricular activity and she has chosen Chinese Orchestra Club for me because she thought letting me to learn playing Chinese musical instrument would help me to inculcate patience. I ended up choosing Liu Qing not because I like it, but because its size is the most suitable one for me to carry. I do not have much of passion for Liu Qing and I am lazy to go for lessons and practices. I was very disappointed because I could not play songs smoothly even after various practices. I was very afraid of being expelled from the club because my performances was below average and my will be, for sure, very furious about it. Therefore, I practiced really hard in order to perform well and to impress my mother, but I never enjoy playing Liu Qing.
  • 4. Journal Entry 3 Concept: Stereotyping 28th October 2014, Tuesday In the third lecture by Mr. Shankar, he has mentioned about stereotyping and I could relate this concept to my past experience, which had happened not too long ago. Basically, stereotyping means a fixed, over-generalized belief about a particular group of people and the belief may not be accurate as there will be differences among everyone’s opinion. Most stereotypes tend to convey a negative impression; such as women are poor drivers. During the sixth lecture for Business on the week before mid semester break, Mr. Joe, our lecturer for Introduction to Business, has mentioned about ‘introvert’ and ‘extrovert’ in his lecture about Emp loyee Behaviors and Motivation. I was quite astonished, and surprised at the same time, when he told the whole class that one of the students in that class that he thought is an introvert is me myself because I looked like a shy person who will abhor large crowds and frame myself from mixing with others. I admit that I am partially an introvert but being an introvert doesn’t mean that he or she must be stereotyped as a socially awkward loner who have discomfort and anxiety in situations involving social interactions. From my point of view, I think that I am not exactly a shy person, I may feel confident and at ease around people, but simply need more alone time to balance out the energy they spend in social situations. I do like people, and I will feel insecure whenever I am alone but I tend to typically favor quality over quantity when it comes to friendships. I will choose to focus on creating a smaller circle of close friends, rather than a large network of acquaintance. For me, I like going along with people I feel comfortable with, rather than the popular kids that I have no common
  • 5. interest with. I usually portray the assertive and outspoken side of myself whenever I am with my close friends and people who I am not close with might think me as a quiet and shy to express myself person.
  • 6. Journal Entry 4 Concept: Confirmation Bias 30th October 2014, Thursday Confirmation bias is described as people actively looking for information in a way that supports their beliefs and disregarding evidence that contradicts expectations will be discounted or forgotten. People love to be right as it helps us to make sense of things and one of the ways they strive to be correct is by just looking for evidence that help to confirm that they are correct. There was once I used to work for three months in a café selling coffee and desserts back in my hometown after sitting for SPM and my manager who is a young lady hired a good-looking Eurasian that turned out to be unprofessional, incompetent and rude to customers. She did not notice that everyone is doing work for him and cleaning up the mess he made because she is so impressed that he showed up everyday, right on time for work maybe because he had given a very good first impression to her. Hence, confirmation bias is clearly portrayed by my employer towards that Eurasian employer.
  • 7. Journal Entry 5 Concept: Halo Effect 31st October 2014, Friday During the lecture on the forth chapter, it is the first time that I was exposed on the Halo Effect. I was told that the halo effect is a type of cognitive bias in which our overall impression of a person influences how we feel and think about his or her character. When I heard of this concept in class, I was instantaneously reminded of my younger sister, Carmen, instantly. My sister is a typical Korean pop music fan since elementary school because of her friends’ influence when K-pop has swept the word in the past few years and she is a huge enthusiast for Korean dramas. So, due to her massive interest and attentiveness in Korean celebrities as well as their songs, dramas and even reality shows, she began to favor everything related to Korea and Koreans. She began to buy products that were made in Korea, such as cosmetics, apparels and food, she learnt Hangul (Korean writing system) in order to catch up Korean dramas or reality shows that did not have English subtitles, and she has been to Korea twice. Because of her favoritism for Korean celebrities and everything related to their country, she unconsciously had perceived all Koreans as attractive, funny and likable, she also tends to see them friendly, polite and charming due to the Halo Effect.
  • 8. Journal Entry 6 Concept: Observational Learning 1st November 2014, Saturday In the fifth chapter, Mr. Shankar has taught us about observational learning and I found that the concept basically could be applied to my daily experiences. Observational learning is one of the ways of acquiring attitude, which occurs when a person observes another’s behaviors, which enab les one to reenact those behaviors that they are exposed to. I used to work in a café that was under my mother’s friend. On my first day of work, my trainer showed me a series of instructional videos on how to prepare all kinds of beverages and desserts served in the café when I was still under training so that I could observe the job functions I was going to undertake. Besides, the trainer had also paired me with an employee that performed well to train me and observe me performing the job task that I had to take in-charge of. This enabled me to observe the experienced employee, allowing me to learn through observing the experienced employee’s actions and behaviors. I do believe that observational learning is efficient and applicable to many aspects of daily life. Therefore, observational learning is often used as a toll for both teaching and learning.
  • 9. Journal entry 7 Concept: Fritz Heider’s Balance Theory 3rd November 2014, Monday In the fifth chapter, I was exposed to Fritz Heider’s Balance Theory that mentioned about people desire cognitive consistency. Cognitive consistency is used to label our necessity for a consistent, coherent world where things fit things together and make sense. It is said that the need to experience a coherent world is already present even in babyhood. Sometimes, it is quite strange that you choose who to be your friend unconsciously, without knowing the reason. For example, when this happens to me, I tend to approach and express myself more to the people around me I feel comfortable talking to. So I assume this is what they actually mean by people expects and desires cognitive consistency. Correspondingly, relating to Fritz Heider’s Balance Theory, it intellectualizes the cognitive consistency motive, which is the urge to maintain a person’s values and beliefs over time, as a drive towards psychological balance. From my past experience, I tend to feel uncomfortable when I was sitting next to a girl in my Physics tuition class last year on every Sunday afternoon. Both of us barely have common interests among ourselves and throughout the whole year, I was struggling to find a topic to talk to her, from which secondary school she was studying at to what would she do during her free time. I have tried my best to fit in with her by understanding more about her but I was in vain. Most of the time, I would just give up the intention to strike a conversation and paid more attention to the tutor. Hence, I guess not everyone is comfortable with each other’s company, which this is described as an unbalanced state just because the two individuals do not share their attitudes.
  • 10. Journal Entry 8 Concept: Routes to Persuasion 5th November 2014, Wednesday Earlier August, our Effective Public Communication lecturer, Ms. Thivilojana, approached our class and started to announce about the predisposition regarding a trip to Penang Island for assignments that involves three subjects, which is Effective Public Communication, English II and Economics from the 7th to the 9th of November. Without any further consideration and hesitation, I was easily persuaded by the idea of this trip through both central and peripheral route. Through central route, my group members and I began to discuss and Google trip advisor up about Penang and the reviews online are certainly attractive. Other than that, the price offered was affordable and reasonable, if compared to the price you would be offered by any travel agencies, since we only have to pay as much as RM200 for our three-day-two- night trip including the transportation, accommodation and food is provided as well. Besides, Penang would be a suitable and good spot for us to complete two different assignments at the same time because we found out that there were numerous street art and murals that could be related to human communication, which would help us in our EPC assignment. On the other hand, through peripheral route of persuasion, I have never been to Penang and not to be mentioned, I was longing to get to taste the scrumptiousness of their local delicacies such as the prominent and well-known Penang Char Kuey Teow, Asam Laksa and Ais Kacang. Moreover, a few of my close friends had also already paid to go to this trip. In the end, I was persuaded by the offer and I had decided to make my payment.
  • 11. Journal Entry 9 Concept: Racism 6th November 2014, Thursday In the seventh lecture, I was taught about the causes and consequences of stereotype, discrimination and prejudice. One of the concepts of discrimination is actually ‘Racism’, which is normally unearthed among the people of our country due to multiple racial groups, cultural behaviors and ethnics in Malaysia. This concept is commonly used negatively and is associated with race-based prejudice, discrimination, violence and abhorrence. Relating this concept to my past experience, one of my life events that happened to be able to connect to racism is when I first entered secondary school. My family moved to a new area that is located in the center of the city after I have completed my primary school education and I had to leave my primary school friends because it would be easier for my parents to send me to and from school if I moved to a new secondary school, which is nearer. On my first day in the new environment, I found difficulties whenever I tried to make new friends. It is because I was from a Chinese primary school and the students there were mostly the Bumiputras and the Malays. Other students over there would gave me an awkward look whenever I tried to strike a conversation with them. I felt really depressed and I had really low self-esteem at that moment as I barely had any friends. I even wanted to move school at first. Because I was all alone in that new school, I have nothing else to do when I was free, except to complete my homework and to study, while others were able to chitchat among their pals happily. In the first semester exams, I managed to be the top student in the class and since then, people started to talk to me and be nice with me.
  • 12. After this experience, I am very afraid of the practice of racism among the people in the country because it is one-sided and biased for the person who is being discriminated. Every individual should share the same freedom and priority because we are all the same.
  • 13. Journal Entry 10 Concept: Egoistic Model of Helping 8th November 2014, Friday During the lecture on the eighth chapter, I have learnt about the Egoistic Model of Helping and the first thing that came to my mind was the final business assignment, a charity drive that is going to be held in the campus. From the lecture, I was able to understand that the egoistic model of helping happens when one helps others just for his of her own benefits. The act of helping people is not motivated to surge the welfare of others, but it is actually for one to achieve rewards and good reputations or just for him or her to feel better. In the charity drive project that I was assigned to for the Introduction to Business subject, we were required by our Business lecturer, Mr. Joe, to list down the products that we were going to sell during the charity drive and a welfare organization that we were going to donate all of the profit we made to. He had also stated that every group must made at least a net profit of RM2500 in order for us to pass that assignment. Relating to the egoistic model of helping to that particular assignment, I could feel that we were involving in the charity drive not solely for charity but it was actually for the sake of passing the assignment.