1. 3 Steps to a Solid SEO Program
Search Engine Optimization (SEO) is tricky business for a lot of companies and it
doesn’t help that Google changes their algorithms
all the time. For example, did you know that with
Google’s most recent Penguin update social
signals have been considered a primary ranking
factor? That means that activity from Facebook
and Twitter correlates very strongly with high
rankings in Google. So if you’re not actively
promoting your content via social channels, you’re
losing out on an opportunity to help influence your ranking!
So how do you ensure your SEO efforts are working? Well let’s look at the 3 steps to
the foundation of a solid SEO program.
Step 1: Establish a framework. This step is all about relevancy and teeing up
your content marketing strategy. Make sure you are positioning your company
to capture search traffic. Further, limit the length of the content on your pages
to ensure readability but temper that with the appropriate keyword density.
Finally, make sure your meta data integrates key phrases in a way that makes
sense. This is both an art and a science, so don’t hesitate to reach out to an
SEO expert for help here!
Step 2: Build a foundation for relevance. This step is all about content
marketing and ongoing content development. Your goal is to create quality
content that’s relevant to your target audience and provides value on a regular
basis. This means frequent blog posts, press releases, articles, infographics,
videos and more that are keyword-rich and both educational and informative to
those you are targeting.
Step 3: Getting to the top. Now that you’ve got your keywords and content
rolling, you want to focus on achieving rankings and attracting site traffic by
providing and distributing quality content among your target audience’s online
networks. You want your website to accrue authority and relevance through
social SEO, local SEO and SEM (search engine marketing).
Much like social media, companies can handle SEO in-house IF they have someone
knowledgeable about it and who has the time to dedicate to staying up-to-date on the
topic. That’s not an option for most small-to-medium-sized companies, however, and
many choose to partner with an agency that has the knowledge and expertise they
lack. Because both social media and SEO are constantly changing, and play a huge role
in how well your company ranks and is found online. If you’re looking for help in this
area, we definitely have the expertise so don’t hesitate to contact us.