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Small- and Medium-Sized Businesses Generate Significant Results with Social Media
1. Small- and Medium-Sized Businesses Generate Significant Results with Social Media Kim Terca Clement Communications SocialTech, San Jose October 26, 2010
2. Growth of Social Media #1 online activity Americans spend 22.7% of Internet time on social networking (up from 15.8% in 2009) Nielsen research, Aug. 2010
4. Twitter for Business Drive web traffic Promote news and collateral Foster media relationships Interact with customers/community Contests, promotions
5. Facebook 85% of social networking Share news, photos, and videos Beware contests and promotions
6. Geolocation Best for physical locations Rewards for Check-ins, Mayors LCD screen to welcome Check-ins
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9. Content Sharing Slashdot, Digg, Stumbleupon, Del.icio.us, YCombinator, Reddit, LinkShare LinkedIn Discussions Drive traffic to blogs, news, or website
18. Results 25,000+ video views LinuxCon Attendance 620 people registered (155% over goal) 25 countries represented Twitter 10% increase in followers 1,500+ #linuxcon tweets
19. Traditional Media and Blogger Coverage Articles and Blogs worldwide: 756 Potential viewership: 177,247,555