This document discusses the importance of repetition in design. It provides examples of how repetition can be used consistently across magazines, movie posters, flyers, websites and other materials to create visual interest and unity. Repetition helps keep the reader engaged and makes it obvious that different issues or pieces belong together under the same brand. Consistent use of fonts, layouts, graphics and other design elements from page to page or issue to issue allows the reader to easily recognize and connect with the brand over time.