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#benchmarksearch @JoshuaCHardwick
How to start a link building
campaign in 15 minutes
(without spamming)
Joshua Hardwick // Ahrefs
@JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
Joshua Hardwick
Head of Content @ Ahrefs
9 years SEO experience
#benchmarksearch @JoshuaCHardwick
Outreach can be broken down into
three tasks:
#benchmarksearch @JoshuaCHardwick
1. Prospecting
2. Finding contact information
3. Sending emails
#benchmarksearch @JoshuaCHardwick
1. Prospecting
2. Finding contact information
3. Sending emails
#benchmarksearch @JoshuaCHardwick
1. Prospecting
2. Finding contact information
3. Sending emails
#benchmarksearch @JoshuaCHardwick
Aim: Make these things more
efficient—so we can get a campaign
off the ground ASAP.
#benchmarksearch @JoshuaCHardwick
Let's start with guest posting.
#benchmarksearch @JoshuaCHardwick
🙋♀️🙋♂️
#benchmarksearch @JoshuaCHardwick
The key to good guest post
prospecting is NOT to limit yourself
to "write for us" pages.
#benchmarksearch @JoshuaCHardwick
Websites WITHOUT "write for us"
pages often get fewer guest post
pitches, so there’s less noise to cut
through.
#benchmarksearch @JoshuaCHardwick
Everyone wants free, well-written
content—even if they don't
advertise that fact.
#benchmarksearch @JoshuaCHardwick
Let's forget "write for us" pages.
#benchmarksearch @JoshuaCHardwick
Instead, let's just pitch sites that are
already blogging about relevant
topics.
#benchmarksearch @JoshuaCHardwick
How to do that?
#benchmarksearch @JoshuaCHardwick
Let's say I have a site that sells
health supplements.
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
From there: Scrape, qualify, etc.
#benchmarksearch @JoshuaCHardwick
But as we're focused on speed here,
let's scratch Google and use Ahrefs
Content Explorer instead.
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
Basic prospecting. Done.
#benchmarksearch @JoshuaCHardwick
Now we need to find some contact
information.
#benchmarksearch @JoshuaCHardwick
This is where things start to come
together.
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
=IFERROR(ARRAYFORMULA(LEFT(C
2:C,FIND(" ",C2:C)-1)),"")
#benchmarksearch @JoshuaCHardwick
=IFERROR(ARRAYFORMULA(IF(len(D2
:D)<1,"",TRIM(RIGHT(SUBSTITUTE(
C2:C," ",REPT(" ",100)),100))
)),"")
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
Install the Google Sheets addon
from Hunter.io.
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
Final step...
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
(Quick note: Neverbounce isn't free.
Cost is minimal: £2-£7 per 1K emails)
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
You should now have some
outreach prospects pretty much
ready to pitch.
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
Obligatory advice: PERSONALISE.
#benchmarksearch @JoshuaCHardwick
If this takes 3 minutes per email, you
can send 20 emails an hour.
#benchmarksearch @JoshuaCHardwick
If your conversion rate is 25%, that's
5 potential links an hour.
#benchmarksearch @JoshuaCHardwick
8 hour day = 40 links.
#benchmarksearch @JoshuaCHardwick
Nice. But what about other link
building tactics?
#benchmarksearch @JoshuaCHardwick
Let's talk "skyscraper."
#benchmarksearch @JoshuaCHardwick
🙋♀️🙋♂️
#benchmarksearch @JoshuaCHardwick
Biggest bottleneck: You have to
spend a lot of time/money creating
a new piece of content before you
can do anything.
#benchmarksearch @JoshuaCHardwick
Solution: Leverage your existing
content.
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
Repeat this process for the rest of
the similar top-ranking pages with
lots of backlinks.
#benchmarksearch @JoshuaCHardwick
Paste/merge everything into one
Google Sheet.
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
Problem: no author names
#benchmarksearch @JoshuaCHardwick
Solution: URL Profiler
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
#benchmarksearch @JoshuaCHardwick
Any questions? :)
Get the presentation →
bit.ly/benchmark-ahrefs

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