No one cares about your content (yet): WordCamp Charleston 2014

•

1 like•1,634 views

We have methods, systems and software; we have books, blogs and white papers—all of which helps us produce well-articulated content and manage the how, when and why of engagement for effective content marketing tactics. In this session, though, we’ll take a fresh look at web content by seeing it through the eyes of the user, and we’ll discuss methods of improving users’ experience by employing simple and effective psychology alongside common-sense SEO. We’ll also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I’ll show you how to engage your target audience sustainably, measure results, and enable you to face the challenge of creating content that people actually care about.

Technology Travel

NO ONE CARES
ABOUT YOUR CONTENT
(YET)

@cliffseal
#wcchs
#noonecares

WHAT ARE YOU
TRYING TO SAY?

CONTENT IS LIKE
CONVERSATIONin structure and assumptions.

PERSONALITYis the key.

NEGATIVE
WEIBULL
DISTRIBUTION.

Clearly communicate your value
proposition within
10 SECONDS.

Your ﬁrst impression is made in
1/20TH OF A
SECOND.

GROK YOUR
USERS

PERSONAS ARE
PEOPLE, TOO.

Focus on where
YOUR CONTEXTS
OVERLAP.

Always be a
MEMORABLE
PLEASURE.

Guide users to a
MUTUALLY
BENEFICIAL
ACTION.

YOU'RE GOOD.
GET BETTER.

Run
TRUE
EXPERIMENTSand understand basic data analysis.

BEING WRONG IS
AWESOME.

WHAT ABOUT
SEO?

SHUT UP AND
GIVE ME BULLET
POINTS.

1. Say what you mean, quickly.
2. Be honest and ﬁgure out
why anyone would even care.
3. Use your ignorance to learn.

SOMEONE
MAY PERHAPS
CARE
ABOUT YOUR CONTENT

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Did you know that running multiple instances of WordPress on a single server doesn’t actually require multiple instances of the codebase? In fact, as of WordPress 3.9, you don’t even need multiple instances of a plugin or a theme! Multitenancy can eliminate massive maintenance overhead in the right situations, think server-wide, near-instant updates that let you stay secure without keeping up with multiple sites. And that’s just the beginning of how it can help. In this session, I’ll show you how multitenancy can save time and energy while empowering your users. It’s simple, but powerful.

Introducing WordPress Multitenancy (Wordcamp Vegas/Orlando 2015/WPCampus)

Introducing WordPress Multitenancy (Wordcamp Vegas/Orlando 2015/WPCampus)

Introducing WordPress Multitenancy (Wordcamp Vegas/Orlando 2015/WPCampus)

WordPress has a few built-in ways to cache data that enable rapid development. Understanding your options and how to use them properly in your context is crucial to a performant and scalable site. The Transients API provides a powerful and easy way to store data with an expiration, and it comes with a few under-the-hood perks as well. Join me in looking at the benefits you can gain from understanding and implementing “transients”. When we’re done, you’ll know what this API is, when it should be used, how to use it, and how to scale it. I’ll give real, useful code examples that you can implement immediately—without boring you to death. You’ll be able to do anything from caching data from a external API (like recent tweets) to storing a large, complex query. We’ll also cover some of the more obscure aspects of this method, like: -Object caching/Memcached -Autoloading -Race Conditions -Expired transient cleanup -Options table bloat Do yourself and your visitors a favor by utilizing the Transients API. And, as you’ll see in this session, knowing how to use it will make all WordPress’s caching techniques easy to implement.

Temporary Cache Assistance (Transients API): WordCamp Birmingham 2014

Temporary Cache Assistance (Transients API): WordCamp Birmingham 2014

Temporary Cache Assistance (Transients API): WordCamp Birmingham 2014

Great design of the user's experience has effects far beyond what we traditionally attribute to the discipline of UX. When we're willing to accept that putting people over pixels achieves business goals *and* makes the world better in its own way, we can choose to empower people to do what they want to do. In this presentation given at Digital Summit 2014 in Atlanta, I make the case for how this can be true and how it allows UX to scale.

Meaningful UX At Any Scale

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Ready to start charging for building sites in WordPress? Welcome! WordPress has a great community, and there are endless resources available to you (both free and paid). You’ll be making clients happy in no time. In my five years of WordPress development, I’ve made my share of mistakes, and fixed my share of other developers’ mistakes as well. In this session, I’ll share tips on becoming a better WordPress consultant, and on empowering clients with WordPress. Bad or lazy development practices set your clients up for failure, because other developers have to start over when they inherit your work—or, worse: the client’s site breaks and you’re not around to fix it anymore. You can do better. This session is for you if: - You know know HTML/CSS, are somewhat proficient in PHP and JavaScript. - Almost all of your projects start with existing themes. - Almost all functionality in your projects come from existing plugins. - You’re working with budgets under $10,000. Let’s build a better web together!

Get Started in Professional WordPress Design & Development

Get Started in Professional WordPress Design & Development

Get Started in Professional WordPress Design & Development

We’ll cover the basics of the Transients API, see basic examples, and then discuss common places where this method can be most helpful, like large, complex queries or pulling from an external API. We’ll also discuss how this type of caching is unique, when to use it, and how to scale it for big bursts of traffic. Follow along with the code examples inside a working plugin: http://logoscreative.co/wcphx14/

Temporary Cache Assistance (Transients API): WordCamp Phoenix 2014

Temporary Cache Assistance (Transients API): WordCamp Phoenix 2014

Temporary Cache Assistance (Transients API): WordCamp Phoenix 2014

No one likes being misjudged; with some context, we can all understand each other a bit better. So, if someone mentions metal music and your mind jumps to hair spray abuses or evil clown lookalikes, join me as we discuss its rich history—really! We'll start with its influences (like Celtic folk and classical music), discuss its cultural and religious roots (not as terrifying as you might think), and see how 40+ years of success and misconception have led to a rich musical tapestry. You might not become a fan, but you'll definitely understand the world you live in just a bit more.

A Brief History of Metal

A Brief History of Metal

A Brief History of Metal

While content as “king” may not be the best analogy, the importance of well-written, useful, textual content cannot be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest–great writing is vital. Content is not just blog posts or “About” pages, it is everything that gives information (including the way the information itself is presented). You have a great business or cause, but there are countless others just a click away. How do you find the right people to get involved, and how do you make them care? In this session, we will refresh how you view your own web content by seeing it through the eyes of the user, and we will discuss methods of improving UX by employing simple and effective psychology alongside common-sense SEO. We will also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I will show you how to target your audience, measure the results, and constantly improve your outreach. Through being both appropriately satirical and data-driven, I take a unique approach to getting content creators to spend some time in the shoes of their audience, revealing some of the absurdities of our assumptions and demonstrating how to challenge and test them. Data, empathy, logic, and optimization, together, always lead to better engagement. More concretely, we will discuss: - How visitors measure and absorb value when viewing web content (using data, psychology, and theories) - How real conversation teaches us how to engage with visitors - How to systematically and sustainably empathize with your target audience - How to make content memorable through positive emotional interaction - How to define and focus on your target audience - How to identify and test your assumptions about user interaction

No One Cares About Your Content (Yet): WordCamp Phoenix 2013

No One Cares About Your Content (Yet): WordCamp Phoenix 2013

No One Cares About Your Content (Yet): WordCamp Phoenix 2013

Join Cliff Seal, a Pardot UX Designer, as he introduces one of Pardot’s newest features – the WordPress plugin. This session will cover the basic functionality and use cases of the plugin, as well as the advantages of using open-source, self-hosted WordPress as a platform for web projects. After reviewing the plugin’s use of dynamic content, A/B testing and advanced content optimization, you will be itching to get back and implement this power couple solution. Combined, Pardot and WordPress can create a maintainable, flexible web presence that will generate leads and give valuable feedback.

WordPress and Pardot: The World’s Newest Power Couple

WordPress and Pardot: The World’s Newest Power Couple

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While content as 'king' may not be the best analogy, the importance of well-written, useful text content can't be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest—great writing is vital. Content isn't just blog posts or 'About' pages, it's everything that gives information (including the way the information itself is presented)! I'm seeing a common theme amongst non-profits: no one cares about their content. Why? In this session, we'll refresh how we view our own web content by seeing it through the eyes of the user, and we'll discuss methods of improving UX (user experience) by employing simple and effective psychology alongside common-sense SEO. Then, since better prospects will be finding and reading your content, I'll show you how to target your audience, measure the results, and constantly improve your outreach.

No One Cares About Your Content (Yet): Digital Atlanta 2012

No One Cares About Your Content (Yet): Digital Atlanta 2012

No One Cares About Your Content (Yet): Digital Atlanta 2012

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Temporary Cache Assistance (Transients API): WordCamp Birmingham 2014

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In an era where artificial intelligence (AI) stands at the forefront of business innovation, Information Architecture (IA) is at the core of functionality. See “There’s No AI Without IA” – (from 2016 but even more relevant today) Understanding and leveraging how Information Architecture (IA) supports AI synergies between knowledge engineering and prompt engineering is critical for senior leaders looking to successfully deploy AI for internal and externally facing knowledge processes. This webinar be a high-level overview of the methodologies that can elevate AI-driven knowledge processes supporting both employees and customers. Core Insights Include: Strategic Knowledge Engineering: Delve into how structuring AI's knowledge base is required to prevent hallucinations, enable contextual retrieval of accurate information. This will include discussion of gold standard libraries of use cases support testing various LLMs and structures and configurations of knowledge base. Precision in Prompt Engineering: Learn the art of crafting prompts that direct AI to deliver targeted, relevant responses, thereby optimizing customer experiences and business outcomes. Unified Approach for Enhanced AI Performance: Explore the intersection of knowledge and prompt engineering to develop AI systems that are not only more responsive but also aligned with overarching business strategies. Guiding Principles for Implementation: Equip yourself with best practices, ethical guidelines, and strategic considerations for embedding these technologies into your business ecosystem effectively. This webinar is designed to empower business and technology leaders with the knowledge to harness the full potential of AI, ensuring their organizations not only keep pace with digital transformation but lead the charge. Join us to map a roadmap to fully leverage Information Architecture (IA) and AI chart a course towards a future where AI is a key pillar of strategic innovation and business success.

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Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

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Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

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Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies

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No one cares about your content (yet): WordCamp Charleston 2014

1. NO ONE CARES ABOUT YOUR CONTENT (YET)

2. @cliffseal #wcchs #noonecares

3. WHAT ARE YOU TRYING TO SAY?

4. CONTENT IS LIKE CONVERSATIONin structure and assumptions.

5. PERSONALITYis the key.

6. NEGATIVE WEIBULL DISTRIBUTION.

7.

8. Clearly communicate your value proposition within 10 SECONDS.

9.

10. Your ﬁrst impression is made in 1/20TH OF A SECOND.

11. GROK YOUR USERS

12. PERSONAS ARE PEOPLE, TOO.

13. Focus on where YOUR CONTEXTS OVERLAP.

14.

15. Always be a MEMORABLE PLEASURE.

16. Guide users to a MUTUALLY BENEFICIAL ACTION.

17. YOU'RE GOOD. GET BETTER.

18. Run TRUE EXPERIMENTSand understand basic data analysis.

19. BEING WRONG IS AWESOME.

20. WHAT ABOUT SEO?

21. SHUT UP AND GIVE ME BULLET POINTS.

22. 1. Say what you mean, quickly. 2. Be honest and ﬁgure out why anyone would even care. 3. Use your ignorance to learn.

23. SOMEONE MAY PERHAPS CARE ABOUT YOUR CONTENT