Digital marketing company Oracle Digital improves its roster of products and services to help clients have better sales.

1. New NAB Report Shows
Australians Spent $11 Billion for
Online Purchases in 2012
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2. Digital marketing company Oracle Digital improves its roster of
products and services to help clients have better sales.
Oracle Digital, considered as one of the top SEO specialists in Perth, has honed its
inventory of products and services to cater to the ongoing popularity of the online world as
a business platform.
This move of the company is in relation to recent findings showing that online sales have
been steadily growing, as well as the corresponding claims by experts that retailers must
seriously consider using virtual schemes in order to make more sales in the long run.
In the latest Online Retail Sales Index released by National Australia Bank (NAB), it was
shown that online sales for the year 2012 (ending in April 2012), has grown at a
considerable rate – with the sector having a growth rate of around 15% or a total value of
$11.1 Billion for the year.
The NAB sales index also showed that 73% of online sales are being enjoyed by domestic
retailers, while sales from international online companies have likewise been gaining
ground, with a respective increase of 13%.
According to NAB, most of the sales made by online retailers are from those belonging in
the 30s and 40s age bracket. This is in relation to studies showing that buyers under their
30s usually opt to make their purchases from international retailers instead.
The report further showed that metropolitan residents take up around 72% of the total
online purchases made for the year. But, in another note, the report also showed that
since 2011, regional spending has been gaining more compared to metropolitan
spending.
Among the different parts of the country, Western Australia was found with the highest
growth rate of 32%, which is the twice the national average.
According to business experts and analysts, these figures are reflective of the changing
business environment, consumer preferences – and the need for retailers to adapt
accordingly, with the use of online tools and different multi-channel business approaches.
This view is shared by Clint Maher, Director of Operations of Oracle Digital. Maher says,
“With the ever-changing business climate and the constant changes that takes place in
consumer spending – retailers must seriously consider using online procedures in order to
adapt to them accordingly. After all, not only does it provide a wider market, but it will also
provide more options for a business as well.”
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3. In another note, Maher explains that having just a plain website will not be enough for an
online endeavour to be successful. He says, “If you want to succeed using the online
approach, you must make use of the proper SEO techniques. Why? Because without
SEO, you will not be able to efficiently spread your message across, regardless of how
good your site looks, or how excellent your products may be.”
Indeed, if one wants to take advantage of the seeming indispensability of the online
platform, using the right online strategies and procedures must be undertaken. Oracle
Digital can provide this assistance.
Oracle Digital is the leading SEO provider for clients from Adelaide, Brisbane, Melbourne,
Perth, Sydney and other parts of the country. For more information about the company
and its services, please call 1300 899 851 or visit http://www.oracledigital.com.au.
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