An analysis of the Bridge Adult Centre with recommendations

1. Bridge Adult Service Centre Presented by: Ling Jiang, Matthew Kesthely , Chris McGean, Christine Schweitzer , WeiweiZou

2. Company Overview “With mutual respect, Bridge Adult Service Centre believes in empowering individuals with disabilities to make their contribution to society.” “Bridge Adult Service Centre wishes to move towards fostering lifelong learning and growth with independency and accomplishment.”

3. Key Strategic Issue Bridge Adult Service Centre needs to determine how to gain secure streams of revenue in order to promote, enhance and develop their organization to better serve theirclients.

4. Situational Analysis-Key Trends (Exhibit 1) Community inclusion programs are becoming more prominent Social networks have taken off Relationships will still rule

5. Situational Analysis-Key Success Factors Relationship building Secure revenue streams Human resources Strategic policy-making board Committed staff/volunteers Programs that produce

7. Situational Analysis Core competencies Areas of Concern Healthy organizational culture Committed staff with experience Strong clients relationship Lack of strategic planning Hiring New/current program Volunteer Lack of secured streams of revenues

11. Board of Directors Survey results in Exhibit 3 Fair on fulfillment of governance responsibility Fair on clarity of roles/ board composition Poor on fulfillment of supportive responsibility

12. Key Strategic Issue Bridge Adult Service Centre needs to determine how to gain secured streams of revenue in order to promote, enhance and develop their organization to better serve theirclients. Time Frame: 6 months Decision Makers: Susan and Board of Directors

13. Strategic Alternatives 1 = fair, 2 = moderate, 3 = excellent

14. RecommendationOverview Jun. 2011 Mar. 2012 Oct. 2013 Jul. 2015

16. Time Frame: 9 months

17. Financial Projection: + $35,420Action Plans: Hiring Marketing Coordinator Sponsorships Promotion 9 months Mar. 2012 Oct. 2013 Jul. 2015

18. Jun2011 Mar 2012 Oct 2013 Jul 2015 Promote:1. Hiring Marketing Coordinator Job Creation Partnership (NS) Up to 52 weeks employment Job description (Exhibit 4)

19. Sponsorship package (Exhibit 5) Adopt gold, silver and bronze sponsors Foundation grants (Exhibit 6) Canada Post, Canadian MDRT Foundation Make initial contacts Contractors & Community Employment Jun2011 Mar 2012 Oct 2013 Jul 2015 Phase 1:Promote2. Sponsorships

20. Brochure/flyers/local newspaper Social media/website layouts Mention Bridge Adult on Town of Amherst website Fundraising Jun2011 Mar 2012 Oct 2013 Jul 2015 Phase 1: Promote3. Marketing

28. Time Frame: 18 months

29. Financial Projections: +$65,590 Action Plans: Board of Directors Hiring staff Extend current program Fundraising Mar. 2012 18 months Oct. 2013 Jul. 2015

33. Amherst farmer’s market

34. Add contract service

35. Stamping/mail preparation/labeling

36. ShreddingJul 2011 Mar 2012 Oct 2013 Jul 2015 Phase 2: Enhance3. Extend current program

38. Student Co-ordinator: Laura Stymiest

39. Volunteer

42. Time Frame: 21 months

43. Financial Projection:+ $61,270 Action Plans: Find new programs Community employment Mar. 2012 21 months Oct. 2013 Jul. 2015

44. Jul 2011 Mar 2012 Oct 2013 Jul 2015 Phase 3: Develop1. New programs Crafts Recycling Bottle drop-off/ depot

45. Phase 3: Develop2. Community Employment Jul 2011 Mar 2012 Oct 2013 Jul 2015 Community employment assistance Exhibit 9

47. Stakeholder Analysis

48. Conclusion Bridge Adult Service Centre needed to determine how to gain secured streams of revenue in order to promote, enhance and develop their organization to better serve their clients. After four years: +$162,280