Apps - The new revenue stream for your business
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This is a presentation I deliver to businesses about three different types of apps you can have to promote your brand. For more information contact clodagh@getfocusedapps.com
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Apps - The new revenue stream for your business
- 1. Apps A new revenue stream for your business!
- 7. :
- 10. 315m iPads, iPods 4+ billion mobile phones &iPhones in the world estimate 1.1b are today. smartphones. 700k + Apps 31million downloads per 1 Billion downloads day. month.
- 12. 300m 1.3b 1.1b 200m 20m
- 15. Step 1. Business Apps
- 16. Categories
- 18. Apple Categories
- 19. Benefits
- 20. Benefits to your customer • Push Notifications • Contact information • Directions • Appointments • Reminders • Buy Products • Social Media • Coupons
- 21. Benefits for your business • Relationships • Brand • Visibility • Accessibility • Communication • Connect • Social Media • Repeat business
- 24. Task One What would you have in your app.
- 25. Step 2. Types of apps &iMagazines
- 32. Your Magazine • Newsletters • Welcome Video • Blogs • Guest Writers • YouTube Videos • Advertisers/Affiliates • Tips • Reports
- 34. Task Two What magazine would you create?
- 35. Step 3. How to market your app
- 36. 1:5
- 51. Traditional Online Marketing tactics for your app • Newsletters • Email Signature • Facebook • Linkedin • Twitter • Text Messages • Coffee Shops • Direct Mail
- 52. Apple stops accepting apps a week before Christmas . . . Because . . . 1.2 billion were download in that week !
- 53. Task Three Choose three ways you could promote your new app.
- 54. Back to the Whiteboard
- 55. Questions ?
- 57. Thank you !
Notas del editor
- I am here today to talk to you about apps – why you need one or more? how they can potentially provide a new revenue stream for you and your business.
- I know that I am talking to group of very busy people – successful in your business however it feels like a huge wave of online and connectivity descended into our worlds you feel like you are meant to be an expert in your field and able to juggle the flood of information on the internet while marketing your business to attract more customers – PHEW ! I’m exhausted – are you?
- I know what wakes you up at 2am in the morning because I have listened to hundreds of people over the past 17 years that I have been in the “technology” game say the same thing – “things are moving too fast”. Just as you get your head around one piece of new technology the latest and greatest product has been launched or you have finally got a handle on your Facebook page and bang they change the rules and you have to learn a new way and somedays you cannot remember why you are doing all this marketing in the first place. I remember selling computers on the phone for Dell 15 years ago and getting the specifications for the range of PC’s coming up that month and looking at the hard drive of one model – 1GB – we all laughed and said “sure who is going to need a gigabyte of space?” Now most people have about 8-16Gbs of space on their smartphones as they walk around (and I have to confess mine is almost full of photos/videos & podcasts). The mindset I believe that works the best is to accept that this is the new world things are constantly changing and we need to learn how to make quick decisions about weather or not a new website/social media platform or product is taking us closer to our business & personal goals and weigh up the cost associated both in purchasing and learning how to use it.
- Relax ! While being a presentation about apps and new technology I am going to talk about an old fashioned concept familiar to you all SALES and REVENUE ! I guarantee by the end of this talk you will see at least one way that having an app can help you achieve your business goals and subsequently your personal goals because after all when the work is coming in it does make the rest of our lives a lot easier.
- I have been in “technology” since 1997 I’ve had a successful sales and marketing corporate career and I have had a knack for spotting the next wave moving from PC;s to laptop sales to consumer electronics and 3 years ago. I had a feeling that this new concept of “social media” was going to take off and was not just a phase as I could see how it really was replicating an old concept of world of mouth and how you can be a part of a community that you like – all online – the old village way of life where people have a sense of belonging that we had lost in the age of mass production was coming back and social media was connecting people, ideas and businesses to each other – I loved it ! As I embraced Facebook Twitter, Linkedin – basically every new platform that launched I had signed up before I knew it I was spending a whole lot of time marketing and sharing information about my business and not a lot of time moving people to purchasing from me? Sound familiar? I also was hearing that a lot of people I was connecting with were feeling the same – things had moved too fast for us and we had forgotten the reason we were using social media in the first place. I had a whole lot of followers and fans but very few paying customers – sound familiar???? It was then I made a decision in my online marketing business to get back to what I knew best – SALES – I started to focus on the numbers with my clients – how many products did they need to sell each month? How many new customers did they need to sign up each quarter and then work back from there. So now when a new social media platform launches (for example pinterest) The first thing I ask is – will this sell more widgets for a company. And so since early 2010 when my mentor Ed Dale stood on stage at an internet marketing conference and held his iPad & iPhone high in the air and announced that the app business was going to change not only our productivity but the way we do business I have been embracing the app revolution and thus have found new revenue streams not only for myself but for my customers too.
- So before we get started on learning the three different apps you can create for your business I would like to first hear what you think and feel when you hear the word apps? (Whiteboard) OK great now that you have shared your thoughts for the rest of the afternoon or so I am going to talk to you about how I see business apps and examples of successful apps and at the end we will come back to these comments and review how we feel – is that ok? Lets get started
- What is an app? I thought I would look up the dictionary version – it is an abbreviation of the word application, typically a small, specialized program downloaded onto mobile devices t can be downloaded onto an iPad, Mac, iPhone, iPod or Smartphone
- There are fourplayers – Apple & Android, Windows, RIM/Blackberry– they use a different operating system from Apple.
- It is optimised for the devices it is sitting on where as a website is just shrunk down, It is different from looking up a website on your phone because it has been designed to fit on the screen and is usually a cut down version of all the information you would get if you were on a website – usually based on actions like phone numbers, login details, location – things you would look up when you are on the move. To see it work in action do a simple test and open your internet explorer on you smartphone/iphone and try to login to your internet banking – the screen is really small – it is not easy to use right?
- Apple iTunes store opened in 2008 now known as the app store and Google Play are the two main locations where you can buy apps for the iPhone and Andriod or Smartphone – 4 billion mobile phones in use around the world, 1.1 billion of them are smartphones and 3.1 billion are SMS-enabled. 488 million smartphones sold in 2011.
- How are apps built? – from 14 year olds through to large development companies around the world. How many people here enjoyed getting their website built and found it an easy experience? Usually this is unheard of – the reason being it was new technology, there were many variables like designers, platforms, coders however with apps it is so much easier to get one built because we are building an app on something familiar. We know what information we want them to serve up to our customers it is easy to look at a the 700m other apps out there and see what they like and create a plan for ours. Once the app is created it is submitted to the relevant app stores for approval. Apple & Google play have certain guidelines that need to be adhered too.
- When you submit your app for approval in the itunes store by the relevant app store you can simply choose the countries you wish to have your app available in at no extra cost.
- New York times have tipped mobile marketing to be the most powerful media ever invented.
- One of the reasons I believe apps are so popular is that they help us focus on one thing at a time – unlike working on a desktop or laptop you cannot have multiple apps open at the same time. You open the app achieve the task you require the app for then close that app and open the next one – I know for myself I find this a much better way of operating that helps me stay focused and more productive.
- The first question you need to ask your self when considering having an app built for your business is to ask “why would people download it” and “why would they keep it and use it?” You must have a compelling reason that offers a high value to the person downloading the app. What benefit would it be to a customer or potential customer to have an app.
- How do you decide what to have in your app – visit either the apple or google play store and decide which type of app you would like for your business – is there some ip in your business that you can convert into a game and charge .99c think outside of this country – what countries would be interested in purchasing an Australian app?
- All the apps in the world are segmented into 10 categories – as you can see clearly here the Games category is by far the most popular making it appear that apps are just for fun however when you drill down further you can see that the second most downloaded app is that in the “brain” category so people are interested in games that help improve their memory for example – games of challenge. Interesting? So write down a couple of categories that you think your app could be classified under.Android has number one market share in the world.
- All the apps in the world are segmented into 10 categories – as you can see clearly here the Games category is by far the most popular making it appear that apps are just for fun however when you drill down further you can see that the second most downloaded app is that in the “brain” category so people are interested in games that help improve their memory for example – games of challenge. Interesting? So write down a couple of categories that you think your app could be classified under. Overall 30% of the categories are business related.
- Lets look at the kind of benefits that having an app for your business can have.
- Now here are some benefits for your customerPeople who have the app can choose to get notifications about special offers / events directly to their phone and not miss them because they have too many emails or the communication went to their junk folder – this is probably the most important feature to take note as a business owner too – people always have their phone on them and currently the open rate for push notifications is 97% as opposed to and average of 16% open rate for email – people always have their phones on them. To date there have been over 125m push notifications sent to date.One touch access to all your contact informationDirections to your location from wherever they areFast, seemless appointment scheduling – people can book on their phone and you can get an email or it will directly update your booking system.Automatic reminders into their phoneEcommerce capabilities on touch ordering of products Share information on their social media platforms easilyWhen you send a coupon out through the app people always have their phone on them so they can always avail of the special offer.
- Here are some ideas about they types of benefits having an app can have for your businessBuild relationshipsReinforce your brandIncrease your visibilityIncrease your accessibilityIncrease your open rate of communicationConnect with your customers on the goEnhance your social media strategiesGenerate repeat business
- Out of a survey of 500 small businesses 84% of them saw in increase in new business activity due to their mobile marketing efforts and 69% of them believed that “mobile marketing” is the key to growing their small businesses in the next 5 years.
- Download and use apps in your industry or your competitors especially and create a checklist of the things you like about their app and what things could be improved upon. Take a screenshot on your phone – do you know how to do this? Simply hold the power button on the top of your phone and at the same time press the home button on the bottom middle of the phone (iphone instruction). Once you have this information collected you now can create a story board of how you would like your app to flow and you are ready.
- Next we look at the different types of apps that are possible for your business that people would pay for and possible iMagazines
- These apps are promoting their brand by adding value.Card Munch – Business Card reader by LinkedinMy Kitchen Rules teamed with Yahoo to bring Social TVBrancott Estate – created codes on their bottles that brings up pairing of wines and foodShillington - A must for every graphic design student and professional, international graphic design school Shillington’s app contains a comprehensive library of design tips, Commbank - - the app allows users to walk the streets they’re interested in buying in and use the phone’s camera and GPS to bring up information on properties such as previous sale price, current listings and other sale information on the screen by pointing the phone at properties.om the anatomy of a typeface to definitions and keyboard shortcuts.Quiksilver’s app is a surfer’s best friend with surfcams and weather information provided, and engagement with the brand’s content through video from events and its ‘QuikTV’ content. Information on the nearest Quiksilver retail outlets provides the link through to sales.Jeweler Cartier is targeting brides-to-be with the release of its Cartier Bridal iPad and iPhone applications that allow consumers to search collections, find the nearest boutique and create their own ring.
- Just imagine what you could create in an app that could promote your business.
- Digital publication is the best thing to happen to the publishing world in the last decade.
- The biggest news agents in the world every ipad and ipod and iphone has the newsstand app on the home page.
- Obviously the big familiar names we all know and love are in the newsstand
- However because the price of “publishing” is less expensive than traditional printing there are plenty of niche magazines popping from internet marketing magazines to gypsy jazz, from fishing magazines that are country specific to travelling parents and jewelry designers.
- So where would you get the content for your own magazine? Your old newsletters, create a welcome video from the editor, your old blog posts, invite guest writers to contribute, you can embed videos from your YouTube channel, invite advertisers from your industry, join affiliate programs so that you can then promote complementary services and products inside your magazine and when people click through to purchase you can receive a commission. Get tips and offer free reports – these are just a few ideas to create your own magazine in the future.
- The app can be free, perhaps you might like to offer your first magazine for free so that people can see if they like it and then you can charge for one off price for the magazine or a subscription price for a year. Apple only charges 30% of the cost of app or the ipad magazine. To date Apple have paid in excess of $3b dollars to app developers/companies. Would you like to join them?
- Brainstorm an idea for an app that you can build to promote your business or an idea for a magazine in the industry that you could create.
- Next we look at the different types of apps that are possible for your business that people would pay for and possible iMagazines
- There are 5 times more mobileusers than those who own a personal computer. The web as we know it is dying Mobile devices are taking overApps are replacing web sites
- Marketing apps is very different to marketing anything else online. People mainly search in the app store for apps and not on websites.
- When somebody downloads your app you can at any time set reminders for upgrades or a paid version or offers to more deals – perhaps they are directed to your website.
- You can also have these options of upgrades as a passive button on the more tab and let people find the upgrade options themselves
- Another tool to promote your app is to use push notifications.
- Getting reviews is very important to help your ranking on the app store.
- Tell a friend – make it easy for people to share the app with their friends and contacts on social media platforms and via email.
- Free apps – app of the day apps are a great way, if you have a paid version of your app then you can drop the price to free for a day and have these various apps market your app to their database for you.
- iAds allows you to advertise your apps inside other apps if you have a business app then you would like to have your app featured inside complementary apps – average user engages with iAds advertisements approximately 60 seconds each time. Apple only charges 40% for this service. A LOT less expensive than any TV commercial.
- And does Android have a solution – of course Google came up with ad mob where you can host ads inside your app too.
- Affiliate program inside iTunes that you can sign up for where you get 5% of what people purchase through apps or if they purchase other apps.
- Trade Doubler helps you market your apps they bring together advertisers, publishers, agencies, and developers to share profitable connections and drive growth and revenue.
- Once you have your app you need to measure it. There are tools like app figures that you can check how many people have downloaded your app, how long they are spending in the app, how many reviews you are getting.
- You can analyse the whole apps market – your new competitors where apps are ranking through the website www.appannie.com
- Email your database through your newsletters.Let people know at the bottom of your emails.Tell your fans on facebookConnect with your network on LinkedinLet your twitter followers knowEngage a reputable SMS marketing company so the link to the app arrives straight into peoples smartphonesWhere do you see people using phones the most? When they are on their own – waiting for a coffee at the coffee shop.Send a postcard to your database – its novel !
- If you are interested in booking a free consultation to go through our app portfolio there is a form to fill out.
- If you are interested in booking a free consultation to go through our app portfolio there is a form to fill out.