CBS Interactive uses Cloudera Manager to effectively manage their Hadoop cluster. Cloudera Manager provides CBS Interactive with an intuitive visual interface to monitor and manage their entire Hadoop cluster. It allows them to proactively monitor services, identify failed or slow jobs, and simplify cluster administration. CBS Interactive benefits from lowered administration costs and time savings through the use of Cloudera Manager's holistic view and simplified workflows.

1. WEBINAR
How CBS Interactive Uses Cloudera Manager to Effectively
Manage their Hadoop Cluster
Wednesday, September 19th, 2012
Manoj Murumkar - Senior Manager, Data Engineering, CBS Interactive
Bala Venkatrao – Director of Products, Cloudera

2. Agenda
Introductions
CBSi
• Hadoop Use Case
• Operational Challenges
• How Cloudera Manager helps CBSi & Demo
• Benefits of using Cloudera Manager
Cloudera Manager
• Overview & Benefits
• Key Features
• Roadmap
Q&A
2 ©2012 Cloudera, Inc. All Rights Reserved.

3. Introductions
Manoj Murumkar
Senior Manager, Data Engineering at CBS Interactive
Manoj has been working with data technologies since 1998. His team currently responsible for
providing data infrastructure solutions and operating them for internet division of CBS corporation.
He has been involved with Hadoop for more around 3 years, around 2 years of which working with
Cloudera. His team has built big data infrastructure from ground up that helps in clickstream
analysis using Hadoop streaming.
Bala Venkatrao
Director, Products at Cloudera
Bala Venkatrao is part of the product management team at Cloudera and leads the efforts around
Cloudera Manager. In addition, he is involved in several other initiatives, including customer
advocacy, partnership development, marketing etc.
3 ©2012 Cloudera, Inc. All Rights Reserved.

4. Building web analytics for Top 10 global web property
on Hadoop
 235M worldwide monthly unique users
Challenge Solution Results
 Requires advanced analytics  Web analytics platform on  Optimizing what content is placed
on click stream data in near Hadoop processes >1B global beside that which user is currently
real time events/day reading
 Reduced processing time by 6+ hrs.
 Weblog processing time on  >1PB on Hadoop; 42 nodes
to reach SLA
proprietary platform hit limit
while data volumes  Tracking clicks, page views,  Accommodates 50% data volume
continuously increased downloads, streaming video increase per year
events, ad events, etc.
 Ability/Cost to store historical  Reduce cost of storing/processing
data for analyses  Hadoop Components: HDFS, data
Hive, MapReduce, Pig, Hadoop
Streaming  Greater ad revenues achieved
Source: Hadoop World 2012 presentation. Michael Sun, Lead Software Engineer & Manager of DW Operations, CBS Interactive.
http://www.cloudera.com/resource/hadoop-world-2012-presentation-slides-building-web-analytics-processing-on-hadoop-at-cbs-interactive/
4 ©2012 Cloudera, Inc. All Rights Reserved.

5. CBSi Hadoop
Operational Challenges
Prior to Cloudera Manager
Lack of…
 Holistic view
 Configuration control
 No audit trail/history of changes
Existing solutions were…
 Ganglia , Hadoop web UI pages and custom scripts
 Difficult to maintain
No visibility into activity failures
• Reactive to user complaints on failed/long running jobs
5 ©2012 Cloudera, Inc. All Rights Reserved.

6. How Cloudera Manager helps CBSi with
Hadoop Operations
Intuitive visual interface
 Can manage and monitor the whole cluster
 Overall health status/dashboard
 Ability to drill down from services > roles > hosts
Service Monitoring and Alerting
 Makes Hadoop operations pro-active
 Heatmaps provides an easy way to identify outliers
Activity Monitoring
• Helps identify failed or slow running jobs
 Notify end-users on failed jobs and manage SLA’s
Workflows
 Simple to add new ‘data nodes’, hosts, clients etc.
6 ©2012 Cloudera, Inc. All Rights Reserved.

7. CLOUDERA MANAGER
CBSi Demo

8. Key Benefits of
Using Cloudera Manager at CBSi
Lowers the barrier for Hadoop administration
 Do not need to rely on experts solely
Makes life easier – saves money & time
 Avoid licensing costs associated with managing multiple tools
 Cuts technical and human resource costs
 Reduces time to manage and maintain the cluster
Provides a “one-stop” holistic view
 Easy to understand how the overall cluster is performing
Helps create repeatable processes & workflows for
Hadoop operations
 Improves efficiency of the Operations team
8 ©2012 Cloudera, Inc. All Rights Reserved.

9. The 6 Characteristics of
Enterprise Grade Hadoop
9 ©2012 Cloudera, Inc. All Rights Reserved.

10. Why You Need Cloudera Manager
1 COMPLEXITY
HADOOP IS MORE THAN A DOZEN SERVICES RUNNING
ACROSS MANY MACHINES
 HUNDREDS OF HARDWARE COMPONENTS
 THOUSANDS OF SETTINGS
 LIMITLESS PERMUTATIONS
2 CONTEXT
HADOOP IS A SYSTEM, NOT JUST A
COLLECTION OF PARTS
 EVERYTHING IS INTERRELATED
 RAW DATA ABOUT INDIVIDUAL PIECES IS NOT ENOUGH
 MUST EXTRACT WHAT’S IMPORTANT
3 EFFICIENCY
MANAGING HADOOP WITH MULTIPLE TOOLS & MANUAL
PROCESSES TAKES LONGER
 COMPLICATED, ERROR PRONE WORKFLOWS
 LONGER ISSUE RESOLUTION
 LACK OF CONSISTENT AND REPEATABLE PROCESSES
10 ©2012 Cloudera, Inc. All Rights Reserved.

11. Cloudera Manager Provides
End-to-End CDH Administration
1 DEPLOY
INSTALL, CONFIGURE AND START YOUR CLUSTER IN 3
SIMPLE STEPS
2 CONFIGURE & OPTIMIZE
ENSURE OPTIMAL SETTINGS FOR ALL HOSTS AND
SERVICES
3 MONITOR, DIAGNOSE & REPORT
FIND AND FIX PROBLEMS QUICKLY, VIEW CURRENT AND
HISTORICAL ACTIVITY AND RESOURCE USAGE
CDH
11 ©2012 Cloudera, Inc. All Rights Reserved.

12. Managing Complexity
One Tool For Everything
DEPLOYMENT & ACTIVITY
MONITORING WORKFLOWS EVENTS & ALERTS LOG SEARCH DIAGNOSTICS REPORTING
CONFIGURATION MONITORING
DO-IT-YOURSELF
+
CLOUDERA ENTERPRISE
“In a recent Cloudera survey, >95% of respondents emphasized the need for a single end-to-end
tool to manage their Hadoop Operations”
12 ©2012 Cloudera, Inc. All Rights Reserved.

13. Providing Context
Raw Data vs. Hadoop Intelligence
1 SMART CONFIGURATION
AUTO-SETS CONFIGURATIONS & GUARDS AGAINST USER
ERROR
? VS. 2 WORKFLOWS
ENSURES THAT MULTI-STEP TASKS ARE ACCOMPLISHED COMPLETELY &
IN THE CORRECT SEQUENCE
3 DEPENDENCIES
AWARE OF HOW A PARTICULAR ACTION AFFECTS THE REST OF THE
CLUSTER & MANAGES THE IMPACT
4 EVENTS & ALERTS
MAKES YOU AWARE OF WHAT’S IMPORTANT AT A HADOOP SYSTEM
LEVEL
5 HISTORY
COMPARES CURRENT & PAST ACTIVITIES FOR CONTEXT
13 ©2012 Cloudera, Inc. All Rights Reserved.

14. Cloudera Manager Key Features
Installs the complete Hadoop stack in minutes via a wizard-based interface
Gives you complete, end-to-end visibility and control over your Hadoop cluster from a
single interface
Allows you to manage multiple clusters from a single instance of Cloudera Manager
Integrate Cloudera Manager with Active Directory
Establishes the time context globally for almost all views
Correlates jobs, activities, logs, system changes, configuration changes and service
metrics along a single timeline to simplify diagnosis
Set server roles, configure services and manage security across the cluster
Gracefully start, stop and restart of services as needed
Supports Administrator and Read-Only users
Maintains a complete record of configuration changes with the ability to roll back to
previous states
Monitors dozens of service performance metrics and alerts you when you approach
critical thresholds
14 ©2012 Cloudera, Inc. All Rights Reserved.

15. Cloudera Manager Key Features
Gather, view and search Hadoop logs collected from across the cluster
Scans Hadoop logs for irregularities and warns you before they impact the cluster
Creates and aggregates relevant Hadoop events pertaining to system health, log
messages, user services and activities and make them available for alerting and searching
Generates email alerts when certain events occur
Consolidates all cluster activity into a single, real-time view
View information pertaining to hosts in your cluster including status, resident memory,
virtual memory and roles
Visualize health status and metrics across the cluster to quickly identify problem nodes
and take action
Visualize current and historical disk usage by user, group and directory
Track MapReduce activity on the cluster by job or user
Takes a snapshot of the cluster state and automatically sends it to Cloudera support to
assist with resolution
Easily integrate Cloudera Manager with your existing enterprise-wide management and
monitoring tools
15 ©2012 Cloudera, Inc. All Rights Reserved.

16. Cloudera Manager Roadmap
Maintenance mode
Platform Support
 Manage additional services like Flume, Hive etc.
Monitoring
 ZooKeeper monitoring
 Advanced HBase monitoring
Rolling Upgrades
Usability enhancements
 Improved error handling
 Log search enhancements
 Enhanced charting
16 ©2012 Cloudera, Inc. All Rights Reserved.

17. Why Enterprises are Standardizing on
Cloudera Manager
1 SIMPLE
END-TO-END HADOOP ADMINISTRATION IN A SINGLE TOOL
2 INTELLIGENT
MANAGES HADOOP AT THE SYSTEM LEVEL - CLOUDERA’S EXPERIENCE
REALIZED IN SOFTWARE
3 EFFICIENT
SIMPLIFIES COMPLEX WORKFLOWS & MAKES
ADMINISTRATORS MORE EFFICIENT
4 BEST-IN-CLASS
THE ONLY ENTERPRISE-GRADE HADOOP MANAGEMENT
APPLICATION AVAILABLE
17 ©2012 Cloudera, Inc. All Rights Reserved.

18. Next Steps
• Try out FREE edition of Cloudera Manager
• Download from:
http://www.cloudera.com/products-services/tools/
• Support available via scm-users@cloudera.org
• For Cloudera Enterprise subscriptions, please
contact: sales@cloudera.com
18 ©2012 Cloudera, Inc. All Rights Reserved.

19. Q&A
For more information go to www.cloudera.com

20. THANK YOU!
We appreciate your time and interest in Cloudera!
For more information: www.cloudera.com
Sales: (888)789-1488