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We are building the next generation of
mobile solutions!

We are building the next generation of
Welcome

Stephen Karl Ranson
CEO -Cloud Explorers

iCTO - Oculos

We are building the next generation of
“Meet the family”

We are building the next generation of
Revolutionary New Segmentation & Analysis
“Our Newest Member of the Family”

Preview Release

First Ever Preview and Demonstration Today!
We are building the next generation of
Why we created PRISM Analytics
“The Players”

Big

DATA

We are building the next generation of

Mobile

Customer 3.0
What is Big Data?
VOLUME

Big

DATA

Enormous amount of data

VELOCITY
Created and collected real time at a high rate

VARIETY
Some structured data, some unstructured,
all very different shapes and sizes
often no connection between

We are building the next generation of
Where does it come from?

Big

DATA

Mobile

Computers

Big
Data

Facebook
Twitter

We are building the next generation of

Sensors
What does it contain?

Big

How we spend
Now & Historically

Where you are
Have been / traveling to

DATA

What we buy
Now & Historically

Much Much More.......

5
9
Identity
Direct/Implied

We are building the next generation of

Web Analytics
Where You Surf
What You Surf
How You Surf

Wireless Networks
Social Activity
Your Likes/Dislike
Behaviour/Attitude
Network
What can it reveal: Who is my Customer?
5
9

A

B

Big

DATA

We are building the next generation of

C?
The Ultimate Companion...Sensor?

Mobile

We are building the next generation of

Is the FUTURE NOW!
Enabling... Revealing... Sharing... Your Life....

Sensors

Mobile

We are building the next generation of
Loyalty just got a major Upgrade!

Can be Fans

Demand that you:
Know them
Understand them
Remember Them
Customize content to the individual

Want to have a Dialog

Wants a one to one personal experience

Informed - Access to Data
and Opinions

Activated by Gamification

Want to stand
out from the crowd

Value good service
Privacy Aware

Customer 3.0

We are building the next generation of

Customer 2.0
Loyal to Price Only
One of the Crowd
Not taking full advantage
of technology
Building Loyalty with Customer 3.0
1. Smart & Easy

6. Location, Location, Location

- The Devices are here! We all have them.
- Make earning rewards easy.
- Take full advantage of the mobile and device revolution.
- Use QR Codes, Apps, Dashboards, SMS.....

Customer 3.0

2. Be Digital
- The Mobile is NOW!
- No more paper anything.
- Everything in one digital wallet.
- Easy to find and use.

3. Flexible Rewards
- Rewards that match the customer.
- Adapted to each customers likes.
- Reflects the behaviour.
- Rewards for a lots of activities (purchases, checkins, likes, surveys..)

4. Big Data Intelligence
- Big or small you must know your customer and all their details.
- Connect all the customer dots and see thevcustomer picture.
- Say the right thing, to the right person, at the right time.
- Customer 3.0 needs to feel you know their name.

5. Be Social
- A Must!!!
- Has to be personal, messages and offers.
- No carpet bombing!
- Has to be engaging.
We are building the next generation of

- Loyalty must be Geo Aware.
- Take me to the Offers.
- Let the Offers find me wherever I go.

7. One Reward for Everywhere
- The best rewards are the ones you can use
in your favourite places on your favourite things.

8. Adapt & Surprise
- Getting new customers costs, keep them once you do!
- As the relationship evolve the customer changes.
- Loyalty programs need to be dynamic and adaptable
to follow.

9. Gamification
- Make shopping Fun!.
- Set goals and outcomes and easy to achieve.
- Make it easy and fun to watch your progress.

10. Meaningful Relationship
- Welcome Your Customers Back.
- Know them, their Likes, Dislikes, Favourites.
- Reach out to them, if they don´t come in a while.
- Inform them when things they like are on sale.
Demands real time digital insight
6. Location, Location, Location
1. Smart & Easy
7. One Reward for Everywhere

Customer 3.0
2. Be Digital

8. Adapt & Surprise

3. Flexible Rewards
9. Gamification
4. Big Data Intelligence
5. Be Social
We are building the next generation of

10. Meaningful Relationship
The Solution

Preview Release

We are building the next generation of
Revolutionary New Segmentation
Oculos Dialog

Incredible Fast! Real Time Analysis
Big Data Storage & Extraction
Classic DB
Transactions

ETL
5
9

We are building the next generation of

Much Much More.......
Introducing PRISM Analytics

We are building the next generation of
Want to know more?

info@cloudexplorers.com
-orhttp://www.cloudexplorers.com

We are building the next generation of
We are building the next generation of
mobile solutions!

Thank You

We are building the next generation of

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PRISM Analytics

  • 1. We are building the next generation of mobile solutions! We are building the next generation of
  • 2. Welcome Stephen Karl Ranson CEO -Cloud Explorers iCTO - Oculos We are building the next generation of
  • 3. “Meet the family” We are building the next generation of
  • 4. Revolutionary New Segmentation & Analysis “Our Newest Member of the Family” Preview Release First Ever Preview and Demonstration Today! We are building the next generation of
  • 5. Why we created PRISM Analytics “The Players” Big DATA We are building the next generation of Mobile Customer 3.0
  • 6. What is Big Data? VOLUME Big DATA Enormous amount of data VELOCITY Created and collected real time at a high rate VARIETY Some structured data, some unstructured, all very different shapes and sizes often no connection between We are building the next generation of
  • 7. Where does it come from? Big DATA Mobile Computers Big Data Facebook Twitter We are building the next generation of Sensors
  • 8. What does it contain? Big How we spend Now & Historically Where you are Have been / traveling to DATA What we buy Now & Historically Much Much More....... 5 9 Identity Direct/Implied We are building the next generation of Web Analytics Where You Surf What You Surf How You Surf Wireless Networks Social Activity Your Likes/Dislike Behaviour/Attitude Network
  • 9. What can it reveal: Who is my Customer? 5 9 A B Big DATA We are building the next generation of C?
  • 10. The Ultimate Companion...Sensor? Mobile We are building the next generation of Is the FUTURE NOW!
  • 11. Enabling... Revealing... Sharing... Your Life.... Sensors Mobile We are building the next generation of
  • 12. Loyalty just got a major Upgrade! Can be Fans Demand that you: Know them Understand them Remember Them Customize content to the individual Want to have a Dialog Wants a one to one personal experience Informed - Access to Data and Opinions Activated by Gamification Want to stand out from the crowd Value good service Privacy Aware Customer 3.0 We are building the next generation of Customer 2.0 Loyal to Price Only One of the Crowd Not taking full advantage of technology
  • 13. Building Loyalty with Customer 3.0 1. Smart & Easy 6. Location, Location, Location - The Devices are here! We all have them. - Make earning rewards easy. - Take full advantage of the mobile and device revolution. - Use QR Codes, Apps, Dashboards, SMS..... Customer 3.0 2. Be Digital - The Mobile is NOW! - No more paper anything. - Everything in one digital wallet. - Easy to find and use. 3. Flexible Rewards - Rewards that match the customer. - Adapted to each customers likes. - Reflects the behaviour. - Rewards for a lots of activities (purchases, checkins, likes, surveys..) 4. Big Data Intelligence - Big or small you must know your customer and all their details. - Connect all the customer dots and see thevcustomer picture. - Say the right thing, to the right person, at the right time. - Customer 3.0 needs to feel you know their name. 5. Be Social - A Must!!! - Has to be personal, messages and offers. - No carpet bombing! - Has to be engaging. We are building the next generation of - Loyalty must be Geo Aware. - Take me to the Offers. - Let the Offers find me wherever I go. 7. One Reward for Everywhere - The best rewards are the ones you can use in your favourite places on your favourite things. 8. Adapt & Surprise - Getting new customers costs, keep them once you do! - As the relationship evolve the customer changes. - Loyalty programs need to be dynamic and adaptable to follow. 9. Gamification - Make shopping Fun!. - Set goals and outcomes and easy to achieve. - Make it easy and fun to watch your progress. 10. Meaningful Relationship - Welcome Your Customers Back. - Know them, their Likes, Dislikes, Favourites. - Reach out to them, if they don´t come in a while. - Inform them when things they like are on sale.
  • 14. Demands real time digital insight 6. Location, Location, Location 1. Smart & Easy 7. One Reward for Everywhere Customer 3.0 2. Be Digital 8. Adapt & Surprise 3. Flexible Rewards 9. Gamification 4. Big Data Intelligence 5. Be Social We are building the next generation of 10. Meaningful Relationship
  • 15. The Solution Preview Release We are building the next generation of
  • 16. Revolutionary New Segmentation Oculos Dialog Incredible Fast! Real Time Analysis Big Data Storage & Extraction Classic DB Transactions ETL 5 9 We are building the next generation of Much Much More.......
  • 17. Introducing PRISM Analytics We are building the next generation of
  • 18. Want to know more? info@cloudexplorers.com -orhttp://www.cloudexplorers.com We are building the next generation of
  • 19. We are building the next generation of mobile solutions! Thank You We are building the next generation of