Join Cloudflare and CoinGecko, a Singapore-based cryptocurrency ranking chart platform that serves over 100 million pages views per month, for an educational webinar. Learn about the steps CoinGecko took to improve the user experience of its cryptocurrency platform, and how Cloudflare’s Argo Smart Routing routed over 1.2 billion website requests per month to improve performance on average by 65%, while using caching to save CoinGecko up to 88% on bandwidth.

1. 65% Performance Gains at Cryptocurrency
Platform CoinGecko
An Argo Smart Routing & Tiered Caching Story

2. TM Lee
Co-Founder
CoinGecko
Brady Gentile
Product Marketing
Cloudflare
Speakers

3. // Agenda
• Housekeeping
• Cloudflare Overview
• Argo Smart Routing & Tiered Caching Overview
• Introduction to CoinGecko
• How CoinGecko uses Cloudflare’s Argo Smart Routing
• Q&A

4. Housekeeping
● Ask questions in the “Questions” chat box in ReadyTalk.
● We’ll triage all questions at the end of the presentation.
● We’ll be emailing the slides and recording to those who’ve
registered through ReadyTalk.
● All attendees are muted.

5. // Cloudflare’s Network

6. 119
Data centers globally
Cloudflare’s Global Anycast Network
2x
Speeds up each
request by
10%Internet requests
everyday
5M
Requests/second
7M+ websites, apps, & APIs in 150+ countries
2.5B monthly active visitors generating 1.3 trillion page views

7. // Security and Performance Challenges

8. SECURITY PERFORMANCE
DDoS Attacks
Attack traffic degrades availability or
performance and creates unpredictable
surges in infrastructure costs
Data Theft Attempts
Attackers compromise customer data,
such as user credentials, credit card
information, and other PII
Malicious Bots
Malicious bots abuse customer
applications through content scraping,
account takeovers, and fraudulent
check outs
Unavailable Applications
Overloaded or unavailable infrastructure
stops users from accessing applications
Slow Internet Applications and APIs
Heavy pages and long distances
from the origin slow down webpages,
applications, and APIs
Slow Mobile Sites and Apps
Mobile clients introduce performance
and content delivery constraints that hurt
user experience
Security and Performance Challenges

9. Cloudflare Services
Service
Mitigate DDoS
Attack
Prevent Customer
Data Breach
Block Malicious
Bots
Anycast Network
IP Reputation
Heuristic-Based Mitigation
WAF
Rate Limiting
DNS
SSL / TLS
CDN/Caching
Geo-Steering/Load Balancing
Health Checks
Content & Image Compression
Smart Routing
Mobile Optimization
AMP Support
Neumob (BETA)
Accelerate Internet
Applications
Accelerate Mobile
Experiences
Ensure Application
Availability

10. Cloudflare Services
Service
Mitigate DDoS
Attack
Prevent Customer
Data Breach
Block Malicious
Bots
Anycast Network
IP Reputation
Heuristic-Based Mitigation
WAF
Rate Limiting
DNS
SSL / TLS
CDN/Caching
Geo-Steering/Load Balancing
Health Checks
Content & Image Compression
Smart Routing
Mobile Optimization
AMP Support
Neumob (BETA)
Accelerate Internet
Applications
Accelerate Mobile
Experiences
Ensure Application
Availability

11. // Argo Smart Routing & Tiered Caching

12. Origin
Argo
12
Congested
Network Path
Unreliable
Connection
Slow Loading Times
Static routes can't avoid congested network paths or unreliable connections
Poor User Experience
Slow loading times and connection
timeouts increase the likelihood of a
poor user experience that can result
in reduced revenue or damaged
brand reputation
Routing Challenges
© 2017 Cloudflare Inc. All rights reserved.

13. Origin
Connection Reuse
Minimize latency imposed by
TCP connection-setup
Congestion Avoidance
Routing decisions using real-world
network conditions
Argo
13
Cloudflare Argo Smart Routing
Congested
Network Path
Unreliable
Connection
Faster Loading Times
Cloudflare routes over 10% of all HTTP Internet
traffic providing Argo with real world intelligence on
the fastest network paths.
Internet node / hop
Cloudflare Data Centers
Cloudflare’s private network
10Tbps throughput, with 110+ PoPs in 50+ countries
© 2017 Cloudflare Inc. All rights reserved.

14. Cloudflare Argo Tiered Caching
Origin
Tier 1
Tier 2
Cloudflare Data Centers
Tier 1 data centers propagate content
to a global network of 110+ PoPs
Reduced Costs
Minimizes static content requests to the origin
server reducing latency, server load and
bandwidth usage
Argo
14*For free for Ent. customers
© 2017 Cloudflare Inc. All rights reserved.

15. Enabling Argo Smart Routing & Tiered Caching
Argo
15© 2017 Cloudflare Inc. All rights reserved.

16. ● Launched in 2014
● Cryptocurrency analytics website
● Based in Singapore & Malaysia
● 100+ million pageviews per month
● 1.5 billion requests through Cloudflare per month
● 28 TB bandwidth through Cloudflare per month
● Global traffic sources from US, Japan, Germany, UK, Russia, and more.

18. Interest in Cryptocurrency exploded in 2017

19. Provide additional metrics on
social media, developer activity,
and general interest on the web.
CoinGecko
Discover publicly traded
cryptocurrencies
Latest market data such
as price, market cap, and
volume
Gain more insights and
information about a
particular cryptocurrency
Provide information for over
1000 publicly traded
cryptocurrencies
Serve latest aggregated market
data across multiple exchanges
Visitor

20. Integrated Security &
Performance
Improve performance for
globally distributed traffic
source and DDOS protection
Ease-of-use
Our small lean engineering
team can easily utilize
Cloudflare tools to maximize
performance with minimal
effort
Scale
Interest in cryptocurrency
exploded in 2017. CoinGecko
needed a tool to scale in
accordance with the global
potential market growth
CoinGecko Driver

21. ● One-click setup
● No lock-in commitment
● Performance boost
● Ideal for our small engineering team
Email received on June 8th, 2017

22. NetworkTime Improvement (NewRelic)
ARGO Activated

23. ResponseTime Improvement (CatchPoint)

24. Response Time (Origin Cloudflare)

25. Response Time Improvement by Geography

26. Bandwidth Savings with Cloudflare

27. Thoughts on using Argo
● Argo is easy to get started and try
● Price structure may appear daunting
● Turn it on and monitor the performance gain
● Decide if you would like to continue
● Performance gain & business impact may justify the Argo fees
● For enterprise plan, flat-rate

28. How did Cloudflare help?
● CDN - serve content fast globally
● Argo - acceleration of requests with easy setup
● DDOS Protection
● Improved user experience globally
● Improved throughput (serve pageviews at scale)
● Improvement seen on Newrelic/Catchpoint

29. Thoughts
● Cloudflare, a great tool for small engineering team
● Try not to "over-engineer" or “over-architect” the system
● Cloudflare speeds up our website with little configuration
● There is always room for optimization; but make sure it is
balanced with the available resources

30. // Resources
● Cloudflare Argo Smart Routing Product Page
https://www.cloudflare.com/argo/
● Technical Blog Posting: Argo Smart Routing and Tiered Caching with
Cloudflare https://blog.cloudflare.com/argo/
● Argo for Self-Serve Billing Information Knowledge Base Article
https://support.cloudflare.com/hc/en-us/articles/115000224192/
● Argo Analytics Knowledge Base Article
https://support.cloudflare.com/hc/en-us/articles/115000244811/

31. // Q&A

32. // APPENDIX

33. Argo Billing for Self-Serve Plans
● Billed on the amount of data transferred between Cloudflare
and visitors. This includes cache hits and both requests to and
responses from the origin. You will not be charged for any traffic
deemed by us to be a DDoS attack.
● You will be charged a monthly fee of $5.00 per domain with
Argo enabled plus $0.10 per gigabyte of transfer between
Cloudflare and your visitors (on domains with Argo enabled).
The first 1GB of Argo usage is free.