Video publishers are outgrowing YouTube, largely because they lose a significant degree of control over their users’ viewing experience. What are some the factors to consider when exploring affordable video publishing platforms? View this presentation where we cover the basics of video delivery and publishing, including the following: -Video 101, what you need to know about video -Common tools to deliver video (YouTube, AWS etc.) -Cloudflare’s approach to video delivery and publishing -Examples of customer video deployments with Cloudflare

1. Building the best video app experience
An introduction to video publishing

2. Derek Yee
Product Marketing
Cloudflare
Andy Silverstein
Product Strategy
Cloudflare
Introduction - Cloudflare
We are helping build a better internet - making it more secure, reliable, and faster

3. ● Purpose of today’s webinar
● Why Video?
● Understanding the video journey
● Era of YouTube and social media
● Vimeo - answering the YouTube problem
● Moving beyond YouTube & Vimeo
● How Cloudflare can help
Agenda

4. Why Video

5. of online marketers use video
content to engage their
customers(3)
Consumer Video-on-Demand (VoD)
traffic will nearly double by 2021(2)
By 2021, ~80% of internet traffic will be video
Internet Traffic from Video(1)
2x
2016
63%
82%
2021
87%
Source: (1) & (2) Cisco Visual Networking Index: Forecast & Methodology, 2016 -2021
(3) Forbes Video Marketing: The Future Of Content Marketing

6. Understanding the video journey

7. ● Short and long-form
content
● Mature creators who have
built some form of brand/
subject-matter recognition
● Looking to diversify from
YouTube and direct more
traffic to personal website
● Short-form content
● Cross-channel presence
on YouTube, instagram
etc
● Creating a brand/
following
Where are you in the video journey?
Budding Video
Enthusiast
Video
Blogger/
Personal
website
Web /
Application
Developer
Enterprise
● Enabling customers build
advanced video
experience - Someone
making the next
snapchat
● Looking for ease-to-use,
customizable, and
affordable video solution
● Building superior video
experience for both
internal and external
stakeholders (Customers,
employees, partners etc)

8. Who can you partner with?

9. Era of YouTube and social media

10. When you’re in early
stages of building your
brand / following - Go for
social media platforms…
YouTube - The elephant in the room
Pros
● Excellent platform for discovery
and community building
● Ease of use - quick, free solution
● Reach across a wide range of
audience
● Easily embed YouTube links on
webpage
● Monetize through Ads
Cons
● No personalized branding
● No control over ads played with
your video
● Viewers likely to be distracted by
recommended videos
● Videos could be removed from
the platform at a short notice

11. User Story
Istanbul-based food recipe YouTube channel with over 1 million subscriber
● Platform: YouTube
● Key requirement: Attract audience globally and build a base of loyal followers
● Issues faced:
○ As they grew, they wanted to diversify away from YouTube by directing followers to their own
webpage
○ Customize the player on their website to promote their brand and other partnerships
When do you move beyond YouTube?

12. What about Vimeo?

13. Cons
● Lags behind in discovery, analytics, and
number of users
● Poor rendering for long form content
● Restriction on load limits
● Limited monetization options
● Poor API upload experience
● Storage limitations
Pros
● Personalized branding
● Greater audience engagement due to the
focus on creative arts and music
● No Ads
● Choose who views the video. Password
protection available
What about Vimeo?

14. User Story
UK-based Yoga Studio offering video on demand yoga lessons to their customers
● Player: Vimeo
● Key requirement: uninterrupted streaming even if bandwidth is bad
● Issues faced: Buffering issues that remained unresolved; Result - poor user experience
When do you move beyond Vimeo?

15. Moving beyond YouTube & Vimeo

16. Option 1: Build it Yourself

17. Video Landscape - Key components
Storage / hosting
The location where your
video files can be stored
and, in many cases, from
where they are served to
visitors.
Examples include: hosting
providers, cloud
providers, on-premise, or
a hybrid of the above.
Encoding / Transcoding
The process that reduces
the size of video so it's
easier for a user to
download the processed
video. All videos on the
Internet are encoded at
some point.
Distribution (CDN)
Content Delivery
Networks are used to
cache and distribute
video content, closest to
where visitors are
located.
Video Player
Responsible for
ingesting video and
creating a user
interface; it often
provides options such
as: seeking, volume
control, captions, ad
injection, and
resolution.
Analytics
Insight into viewer
statistics and behavior,
including but not
limited to: Views,
average bitrate,
countries, devices, time
watched / % completed,
ad-related analytics,
and more.
Stitch together all the five components

18. Analytics
● Pricing (usually
monthly plans)
● Metrics covered
● Integration with
other CRM or sales
tools
Video Player
● Pricing (usually
monthly plans)
● Monthly limits on
bandwidth or videos
● Bitrate streaming
● Ad integration
(VAST/VPAID)
● Partnerships,
especially for
storage, encoding,
and CDN
Distribution (CDN)
● Pricing (Free with
Cloudflare)
● Monthly bandwidth
limits
● Overage costs
● Partnerships,
especially for storage,
encoding, and player
Encoding / Transcoding
● Pricing (usually per
minute for each output
type - SD, HD, UHD)
● Monthly limits (no. of
videos or minutes)
● Overage costs
● Partnerships, especially
for storage, CDN, and
player
Video Landscape - Things to consider
Stitch together all the five components
Storage / hosting
● Pricing (usually per GB)
● Storage limits
● Overage costs
● Egress fees

19. Option 2: How Cloudflare can help
The reason why we’re delivering this webinar

20. Simplify video delivery
Fast playback and control
Deliver high quality videos using the included
player with adaptive bitrate streaming on any
device.
Easily upload videos
Simple drag and drop video uploads that
allows videos to be published using a
unique URL or embeddable code
Affordable
Pay for video storage based on total video length,
regardless of file size. Video streaming costs are based on
the number of minutes watched instead of bandwidth.

21. Cloudflare Stream vs Stream Delivery
Stream Delivery
Cloudflare Stream

22. Cloudflare Stream Delivery
Flat-Rate Bandwidth Pricing
Cloudflare caches and delivers video content
to your visitors at a flat-rate price, saving you
money on origin bandwidth costs.
Fast, Global HQ Video Delivery
Cloudflare’s global Anycast network
ensures fast video delivery, with shorter
video startup times and reduced buffering,
no matter where your visitors are located.
Packaged Functionalities
Cloudflare offers a rich ecosystem of
performance and security services, tuned
specifically for video to provide optimal
uptime and delivery.
Tiered Caching
Cache Configuration
SSL / TLS Encryption
DDoS Protection
Workers

23. Cloudflare Stream
CHALLENGES
● Didn’t want to invest technical resources to build a
video publishing platform
● Need to support large volumes of user generated
video content
● Increased egress costs for for videos accessed
from Google cloud
● Require fast video playback for global users
SOLUTION
● Cloudflare Stream with bundled video
storage, CDN and encoding
● Fast encoding using Cloudflare Stream, 3
hours of video content in less than 10 minutes
● Backup storage in Google Cloud
WHY CLOUDFLARE
● Cost effective with predictable enterprise
pricing
● Easy to implement
Company / Organization
Rave, Inc.
Video Application
Artificial Intelligence (AI) to
build mashup music videos.
Amount of Video Content
6k - 7k Videos Generated / Mo.
30 Tbps Bandwidth / Mo.
Plan Type
Cloudflare Enterprise

24. Questions