This document summarizes a retail channel intelligence solution that provides retailers with automated data collection, normalization, and actionable sales and stock information within minutes rather than the weeks it typically takes. The solution aims to help retailers reduce losses from being out of stock and improve sales and exhibitions. It has the potential to increase sales by 16% and reduce $3 million in losses for one retailer in just one month. The founders are seeking $400,000 in funding to expand the product and commercial operations.

1. Smarter Retail Channel Intelligence

2. “I almost cried the first time I saw your product in action”
Eugenio Palacios
Retail Manager

3. Retailers
data on sales
and stock
$3M losses in fathers
day month 2012
The problem
RETAILER
1
RETAILER
2
RETAILER
3
Team of people at HP
(Status QUO)
1 week processing time

4. Automatic
Data Collection and
Normalization
Our
Solu(on
Useful and timely
information
Manual in store
Data Collection
Actionable Information
in minutes not weeks

5. 16% unit sales increase
$3,000,000
(1 month)
Our
Solu(on

6. And compare it with your store sales performance

7. No more“Out of stock”situations

8. Look into your store exhibitions

9. Compare your exhibitions with your competitors

10. Monthly Subscription
$5,000 –$10,000
Revenue
model
Self Service + Reseller

11. Customer
Trac(on

12. $4.4 B in USA
$2.6 B in Latam
Companies struggling with this problem
account for
Source:
h3p://www.stores.org/2012/Top-­‐100-­‐Retailers
Market Size

13. Competition
- Focused on companies > $ 100 mm revenue
- High variable costs
- Focus on Market Research information
- For companies on any revenue range
- Low time and cost to implement
- Scalable solution
Status QUO
- Takes a week to generate useful results.
- Can’t produce advanced results
- Human error -> unreliable information

14. Marke(ng
Plan
6
mnths 12
monthsPartnership with Distributors
Online Marketing
Monthly Subscription Plan

15. Founder
IT
Consultant Support
Manager
Sales
Manager
Team
Daniel
Riquelme
Cristian
Palma
Matías
Palma
David
Riquelme
Entrepreneur
2 companies
10 years in IT and
Ecommerce
Mike Sigal
Advisor

16. Roadmap and Funding
Seeking $400,000
Committed $120,000
Revenue by 2017 $43,200,000
6
months
Product Development 2.0
12
months
Commercial Expansion to Latam
Build Credibility with Multinational Companies
USA: Model validation

17. DANIEL RIQUELME
twitter: @darfti
Founder

18. Customer
engagement

19. Appendix

20. Source: Retailing: Future Scenarios (Part 1): How Might Changing Market
Environments Affect Growth In Emerging Regions ?, Euromonitor, 2011
Retail Forecast

21. Benefits
• POS sales & stock reporting
• Sales Force data input
• Small learning cycle
• Integration with retailer portal

22. Retail Reality
Retail Operations Manager
Doesn’t have easy access to sales & stock
data
Sales Representative Trainer
Don’t have a merchandising planning
solution
First hand view of problems in the stores
Sales Representative
Merchandise Person
Don’t have a merchandising planning
solution

23. Sales Analytics SaaS

24. Retail Supplier Earnings
considering a 30% average revenue for retail suppliers

25. Revenue Forecast

26. They have bad distribution channel
visibility
“Great
solu+on
for
our
repor+ng
needs.
It
saves
us
a
week
of
work
every
month!”
“This
is
the
only
solu+on
that
gave
us
the
visibility
we
need
with
the
speed
and
reliability
that
our
business
demands”
Rodrigo Aguilar
Channel Marketing | Microsoft Chile
Manuel Casanova
POS Manager | HP Chile

27. Competition
Actionable data
Affordable
Competition charges an average of $3,000 per Retailer
+ Setup Fee $4,500

28. Monthly Burn Detail
2013
Monthly
Burn