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Lessons from a Year in Silicon Valley: 
Why Should Communicators Learn to Code? 
Cindy Royal, Ph.D 
Associate Professor 
Texas State University 
School of Journalism 
and Mass Communication 
croyal@txstate.edu 
cindyroyal.com 
@cindyroyal 
slideshare.net/cindyroyal
“Learning these skills isn’t just 
important for your future, it’s 
important for our country’s future.” 
Barack Obama
“Everyone should learn a computer 
language because it teaches you 
how to think.” 
Steve Jobs
Why learn to code? 
Tweak code in a Content Management System
Why learn to code? 
Scrape data from a website
Why learn to code? 
Work with an Application Programming Interface (API)
Why learn to code? 
Work with an Application Programming Interface (API)
Why learn to code? 
Create an interactive chart
Why learn to code? 
Work on a collaborative team 
on an interactive project
Why learn to code? 
Work on a collaborative team 
on an interactive project
Why learn to code? 
Work on a collaborative team 
on an interactive project
• HTML/CSS 
• JavaScript 
• Charting Exercise 
• Charting Tools 
• Chart.js 
• HighCharts 
• D3 
• Spreadsheets 
• Web Scraping 
• PHP/MySQL 
• News Apps with Web Frameworks 
• Website, tutorials, video, code repository
Our concept of a journalist is changing
Our concept of a journalist is changing
Our concept of a journalist is changing
Our concept of a journalist is changing
Technology is Communication and 
Communication is Technology 
• All media now digital media 
• Social and mobile 
• This is what we do as communication educators and scholars
It’s All About the Platform
Data, Data, Data 
• Storytelling, data visualization 
• Location-based features and services 
• Web scraping and APIs 
• Analytics
Innovation 
• Digital changes scale, scope, economics, 
participation 
• Introduces new competition 
• Interactive presentation of 
data as a story 
• Seek inspiration outside 
immediate purview 
• Collaborate and share 
• Apply Design Thinking/Make Things
Innovation 
• Wearables 
• Virtual reality 
• Drones/sensors 
• Second-screen engagement 
• Pay attention, encourage 
colleagues to as well 
• Sharing economy 
• Focus on the future
21st Century Careers 
• Advanced technology/social/community roles in 
media companies 
• Media roles in technology companies like Twitter, 
Facebook or Google, but also local tech-focused 
companies 
• Start-ups
ONA Grant TexasMusicViz 
• Grant to tell stories about music with data 
• Traditionally, music journalism has been band 
profiles or cd/concert reviews. 
• What new stories can we tell? 
• What are the data resources? 
• How can we engage the public?

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Why Should Communicators Learn to Code?

  • 1. Lessons from a Year in Silicon Valley: Why Should Communicators Learn to Code? Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication croyal@txstate.edu cindyroyal.com @cindyroyal slideshare.net/cindyroyal
  • 2.
  • 3. “Learning these skills isn’t just important for your future, it’s important for our country’s future.” Barack Obama
  • 4. “Everyone should learn a computer language because it teaches you how to think.” Steve Jobs
  • 5.
  • 6. Why learn to code? Tweak code in a Content Management System
  • 7. Why learn to code? Scrape data from a website
  • 8. Why learn to code? Work with an Application Programming Interface (API)
  • 9. Why learn to code? Work with an Application Programming Interface (API)
  • 10. Why learn to code? Create an interactive chart
  • 11. Why learn to code? Work on a collaborative team on an interactive project
  • 12. Why learn to code? Work on a collaborative team on an interactive project
  • 13. Why learn to code? Work on a collaborative team on an interactive project
  • 14. • HTML/CSS • JavaScript • Charting Exercise • Charting Tools • Chart.js • HighCharts • D3 • Spreadsheets • Web Scraping • PHP/MySQL • News Apps with Web Frameworks • Website, tutorials, video, code repository
  • 15. Our concept of a journalist is changing
  • 16. Our concept of a journalist is changing
  • 17. Our concept of a journalist is changing
  • 18. Our concept of a journalist is changing
  • 19. Technology is Communication and Communication is Technology • All media now digital media • Social and mobile • This is what we do as communication educators and scholars
  • 20. It’s All About the Platform
  • 21. Data, Data, Data • Storytelling, data visualization • Location-based features and services • Web scraping and APIs • Analytics
  • 22. Innovation • Digital changes scale, scope, economics, participation • Introduces new competition • Interactive presentation of data as a story • Seek inspiration outside immediate purview • Collaborate and share • Apply Design Thinking/Make Things
  • 23. Innovation • Wearables • Virtual reality • Drones/sensors • Second-screen engagement • Pay attention, encourage colleagues to as well • Sharing economy • Focus on the future
  • 24. 21st Century Careers • Advanced technology/social/community roles in media companies • Media roles in technology companies like Twitter, Facebook or Google, but also local tech-focused companies • Start-ups
  • 25. ONA Grant TexasMusicViz • Grant to tell stories about music with data • Traditionally, music journalism has been band profiles or cd/concert reviews. • What new stories can we tell? • What are the data resources? • How can we engage the public?

Editor's Notes

  1. Teach Web design and online journalism Dramatic, unpredictable changes over the past decade Blogs, podcasts, social media Online audio, video, slideshows, animated graphics Wikipedia, Craigslist, MySpace, YouTube, Flickr, Google Maps, Second Life
  2. In December 2014, celebrities and technologists from Ashton Kutcher to Mark Zuckerberg encouraged everyone to take part in an Hour of Code.
  3. Kicking off Computer Science Week last year, President Obama proclaimed “Learning these skills isn’t just important for your future, it’s important for our country’s future.”
  4. As far back as 1995, tech visionary Steve Jobs was saying, “Everyone should learn a computer language because it teaches you how to think.”
  5. When asked what’s cooler? Music or computer programming, musician will.i.am of the Black Eyed Peas, said “Coding. By about 10 times. A trillion times. It’s the most creative space.”   He says “Great coders are today’s rock stars.”
  6. Platform to teach journalists how to code Time spent on content Will move to platform development Took CS courses as well as visited with professors, organizations in area
  7. Zach Seward, Quartz SXSW We get news through platforms now. Google Now, Yahoo News Digest, Facebook Paper
  8. …if your ideas aren’t immediately embraced. Persistence;don’t get discouraged Data within article structure – longitudinal analysis Don’t just use the same old methods and theories to study blogs and Twitter
  9. …if your ideas aren’t immediately embraced. Persistence;don’t get discouraged Data within article structure – longitudinal analysis Don’t just use the same old methods and theories to study blogs and Twitter Nieman, MediaShift, make it more readable for public, more usable for industry Traditional journalis slow to accept new ideas, but don’t get discouraged. This is not easy, but we have to generate new ideas for the future of communication research.
  10. …if your ideas aren’t immediately embraced. Persistence;don’t get discouraged Data within article structure – longitudinal analysis Don’t just use the same old methods and theories to study blogs and Twitter Nieman, MediaShift, make it more readable for public, more usable for industry Traditional journalis slow to accept new ideas, but don’t get discouraged. This is not easy, but we have to generate new ideas for the future of communication research.