Created a fully integrated campaign for VW, re-introducing the Beetle as a car that is as stylish as it's drivers. Campaign includes print ads, as well as an online quiz that creates personalized cars for the consumer. After completing the quiz, participants would be entered in a contest to win their personally styled Beetle.

1. E pe s ni n ln e c nie t tec n a .
x rs i s o o g r o f d o h a v s
o n
V i wc m/ti fr c a c t wnyu p r n le B el
it .
s v o s le o a h n e o i o r es azd e t.
yz o i e

2. Sy d e nt a et c meo ah n e.
tl o s ’h v o o
e n agr
V i wc m/ti fr c a c t wnyu p r n le B el
it .
s v o s le o a h n e o i o r es azd e t.
yz o i e