The Sales Conversation Manager is a tool that analyzes representative data to help salespeople have more relevant, high-quality clinical conversations with physicians. It aims to help the majority of the sales force who need assistance mining their CRM data for conversation topics. Top performers find new opportunities with it, while the rest of the salesforce can focus more on selling with its guidance. Physicians cite clinical relevance in conversations as a key reason for restricting access, so this tool helps differentiate representatives.

1. Sales Conversation Manager®
Keeping your sales conversation in sync
with the immediate clinical and brand opportunity

2. Our story begins with WAITING

3. “What am I going to say?”

4. Unless you have 100%
there is always
something to say!

5. The answer to the question is
found in the data in your CRM
system!

6. Rep data analysis
– narrow scope

7. The challenge:
Mining the data
for information
and knowledge

8. The Result:
Always the same call

9. Physicians cite the quality of the sales
conversation, its clinical relevance, as the
#2 reason they restrict access

10. Quality of the Sales
Conversation is a
differentiating skill
of your Top 20% performers

11. 80% of your sales force needs help

12. Introducing:
The Sales Conversation Manager®

14. Top 20%
LOVE IT!
Find new opportunities
Middle 80%
LOVE IT!
Can focus on Selling
The Sales Conversation Manager®
Sales Force Reaction