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Business benefits of Social Networking

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Chartered Management Institute
Chartered Management Institute

A talk by Jacqui Hogan to CMI South Bucks branch on the business benefits of social networking.

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Social Networking Business benefits of Social Networking. Jacqui Hogan, 2011 © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Social Networking What is it? © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Social Networking Strictly business • Have a great profile • Invite recommendations • Participate XING © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Social Networking Business or Pleasure? © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Social Networking Open v. Select? © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Social Networking Communities have Conversations © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Social Networking Blogging • Be relevant • Be current • Be interesting • Be brief • Have good headlines • Link back to your website © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Social Networking What I’ve learned • Go where your customers go • Create a consistent impression • Schedule time • Be an active community member • Don’t expect instant results • Expect the unexpected! © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Social Networking HR Manager Recruitment (80% companies use Social Media) © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Social Networking Marketing Manager Reputation Intelligence Strategy (34% bloggers post about products/brands) © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Social Networking IT Manager Security & Loss of Control (Generation Y and Z don’t use email) © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Social Networking Line Managers Time Wasting Building Networks (96% of under 30s are already Social Networking) © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Social Networking Small Business Managers Building Networks Inexpensive & Smart Marketing (Facebook is 3rd only to China & India) © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Social Networking Benefits • Renew connections • Make new connections • Build your reputation • Frequent & broad communication • Keep connected easily • Increase website traffic • Increase your marketing channels © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
Social Networking Questions? © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk

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Business benefits of Social Networking

  • 1. Social Networking Business benefits of Social Networking. Jacqui Hogan, 2011 © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  • 2. Social Networking What is it? © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  • 3. Social Networking Strictly business • Have a great profile • Invite recommendations • Participate XING © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  • 4. Social Networking Business or Pleasure? © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  • 5. Social Networking Open v. Select? © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  • 6. Social Networking Communities have Conversations © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  • 7. Social Networking Blogging • Be relevant • Be current • Be interesting • Be brief • Have good headlines • Link back to your website © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  • 8. Social Networking What I’ve learned • Go where your customers go • Create a consistent impression • Schedule time • Be an active community member • Don’t expect instant results • Expect the unexpected! © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  • 9. Social Networking HR Manager Recruitment (80% companies use Social Media) © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  • 10. Social Networking Marketing Manager Reputation Intelligence Strategy (34% bloggers post about products/brands) © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  • 11. Social Networking IT Manager Security & Loss of Control (Generation Y and Z don’t use email) © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  • 12. Social Networking Line Managers Time Wasting Building Networks (96% of under 30s are already Social Networking) © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  • 13. Social Networking Small Business Managers Building Networks Inexpensive & Smart Marketing (Facebook is 3rd only to China & India) © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  • 14. Social Networking Benefits • Renew connections • Make new connections • Build your reputation • Frequent & broad communication • Keep connected easily • Increase website traffic • Increase your marketing channels © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk
  • 15. Social Networking Questions? © COCREATIVE 2011 solving business problems creatively www.cocreative.co.uk