This document provides instructions for non-profits to apply for a Google Grant. It is a 4 step process: 1) Join the Google for Nonprofits program, 2) Enroll in Google Grants, 3) Create an Adwords account, and 4) Apply the Adwords account number to the Google Grant. Google Grants provides $10,000 per month of free Adwords advertising to help non-profits promote their missions. The founder explains each step and warns that adding a credit card to the Adwords account would switch it to paid instead of free. Most non-profits see traffic from paid ads become their top source of website visitors.
2. About NPG
NPG specializes in creating and
administering Google Grants accounts
for nonprofits
NPG creates customized search engine
and social media marketing solutions to
amplify nonprofits' missions, visions,
and goals
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3. What is Google Grants?
The nonprofit edition of AdWords,
Google's online advertising tool
Empowers nonprofit organizations,
through $10,000 per month of in-kind
AdWords™ advertising
Allows nonprofits to promote their
missions and initiatives on Google.com
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4. Why Google Grants?
Reach and engage your supporters through
online advertising with AdWords
With Google Grants, you can:
− Reach donors, volunteers, and constituents
− Raise awareness
− Track online donations, newsletter sign-ups, and
volunteer registrations
− Promote your organization's website
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5. Applying for a Google Grant
Step 1
Getting a Google Grant is a 4 Step Process:
1) Join Google for Nonprofits Program
2) Enroll in Google Grants
3) Create an Adwords Account
4) Apply your Adwords Account number to your
Google Grant
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6. Applying for a Google Grant
Step 1
Join Google for Nonprofits Program
− http://www.google.com/nonprofits/
Once approved, click on Product enrollments:
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7. Applying for a Google Grant
Step 2
Getting a Google Grant is a 4 Step Process:
1) Join Google for Nonprofits Program
2) Enroll in Google Grants
3) Create an Adwords Account
4) Apply your Adwords Account number to your
Google Grant
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8. Applying for a Google Grant
Step 2
Click on Google Grants:
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9. Applying for a Google Grant
Step 2
This part is very confusing – it does not take 2-4 hours to create
your Google Grants account
− The 2-4 hours Google is referring to comes later, when you
build your Adwords account (NPG can help!)
− The step you are taking right now only takes a few minutes
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10. Applying for a Google Grant
Step 3
Getting a Google Grant is a 4 Step Process:
1) Join Google for Nonprofits Program
2) Enroll in Google Grants
3) Create an Adwords Account
4) Apply your Adwords Account number to your
Google Grant
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11. Applying for a Google Grant
Step 3
Open a new browser window
− http://adwords.google.com/um/Signup/Home
− Choose Country, Time Zone, and Currency (USD only)
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12. Applying for a Google Grant
Step 3
Now your Adwords account has been created
− Sign in to your Adwords account:
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13. Applying for a Google Grant
Step 3
Once you sign in, copy your account number:
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14. Applying for a Google Grant
Step 4
Getting a Google Grant is a 4 Step Process:
1) Join Google for Nonprofits Program
2) Enroll in Google Grants
3) Create an Adwords Account
4) Apply your Adwords Account number to your
Google Grant
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15. Applying for a Google Grant
Step 4
Go back to your Google Grant application and
paste in your Adwords account number
− Fill in your email contact address
− Click Enroll:
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16. Applying for a Google Grant
Step 4
Your Status will now be “Received”
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17. Applying for a Google Grant
It takes Google up to 30 days to approve
− NPG clients have reported back approval in as little as 2
days
− Once Approved, you'll receive an email, and your status will
change to Approved:
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18. Applying for a Google Grant
Once approved, please contact NPG
− We'll help you set up your Adwords account and start
driving paid (but free!) traffic to your website
Most nonprofits see paid traffic become the #1 source
of traffic to their website
Unlike organic search, you pick which keywords lead to
which landing pages
− Donations
− Volunteers
− Education
− Newsletter Sign-ups
− Any other goal! 18
19. Applying for a Google Grant
A Warning
− If you decide to set up your Adwords account yourself, don't
ever put in your credit card information
You'll be prompted to do this every time you create a
campaign
If you make this mistake, your account will switch to paid and
can't go back to being free
If you find yourself in this situation, please contact us
− While we can't change your account back, we can export your
account and import it into a new, free account so you can get
restarted
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20. Are You Eligible?
To be eligible for the Google for Nonprofits program,
organizations must
− Hold current 501(c)(3) status, as determined by the U.S.
Internal Revenue Service; and
− Acknowledge and agree to the application's required
certifications regarding nondiscrimination and donation
receipt and use
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21. Eligibility Restrictions
The following organizations are not eligible for
Google for Nonprofits:
− Governmental entities and organizations
− Hospitals and health care organizations
− Schools, childcare centers, academic institutions, and
universities (philanthropic arms of educational
organizations are eligible)
To learn more about Google's programs for educational institutions,
visit Google in Education
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