2. Crowdsourcing
strategy and
engagement in
big NGOs and
other complex
organisations
• Why
• How
• Example: Plan International
• Questions
catherine.shovlin@synthetron.com
25 Sep 2015
3. Two big shifts – self-actualisation
“What a man can
be, he must be.
This need we call
self-actualization.”
Abraham Maslow
4. Two big shifts - collaboration
“What a man can
be, he must be.
This need we call
self-actualization.”
Abraham Maslow
“Those who have learned to
collaborate and improvise most
effectively have prevailed.”
Charles Darwin
5. Two big shifts – so what?
“What a man can
be, he must be.
This need we call
self-actualization.”
Abraham Maslow
Tapping into the
collective brain
increases
Engagement
Attachment / loyalty
/motivation / trust
Quality and
resilience of ideas
Progress
10. Plan International Strategy Crowdsourcing
Survey Values
Synthetron
Views
and ideas
+ comms
tips
Focus
Groups
Strategy
Next
steps
11. • 500+ employee participants
• 5 Synthetron crowdsourcing conversations in English,
French and Spanish
• 50/50 Field / Office
Plan International Strategy Crowdsourcing
1 key idea plus supporting actions
Understanding of state of mind / behaviour
Communications guidelines
• This generated 5000+ comments and ideas
• And 1 million data points
13. State of mind info
NGO synthesis
ACCELERATORS
Appreciate me
Listen to me
Help me grow
BARRIERS
Systems / technology
Internal politics / culture
Under-appreciated
WORRIES
Uncertain future
Lack of resources
I’m proud of the
mission and wish
leadership would
lead
… but not the
workplace
I love the
mission
15. The anonymity encourages
complete openness - with
all of the positive
consequences for genuine
leadership
Important
insights which
will change
our top 400
conference
Synthetron is simple, the
outcome very valuable, and
our people really enjoyed
participating - we now have a
more realistic view
Nothing
beats a
Synthetron
An integral part of
our change
management
process
This efficient
system really
works!
The actionable
insights helped us
take difficult
decisions.
Used in over 30 countries by NGOs,
corporations and national governments
16. Summary
Now I will listen to you…
catherine.shovlin@synthetron.com
• It’s good to listen
ideas + engagement
• Listen to donors, staff, partners,
beneficiaries
• We know how to do this (and
love to)
Editor's Notes
Catherine Shovlin:
20 yrs: maths degree, Amnesty, international oil business, Womankind Worldwide
10 yrs: behaviour research, strategy, entrepreneur, community activist
Employees, graduates, donors, [artners
Employees, graduates, donors, [artners
Employees, graduates, donors, partners
Field to board
13
We look at the state of the mind of the organisation because, once the strategy is developed, it will be necessary to implement it. Understanding the state of mind, the buzzwords and the most persuasive way to talk to staff will increase the chances of the new strategy being successfully communicated and implemented.
For ideas, alignment, strategy, problem solving
So you get it right. You don’t need to worry. People who know what they are doing use this.
Govt apps
UK: libraries, head teachers
NL: regional devt, ethnicity
BE: Flemish brand