Lyft's Community Helped the Business Scale... and so can yours by David Rust
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How Lyft's driver community scaled the business exponentially -- and created a working model for empowering any seller community
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Lyft's Community Helped the Business Scale... and so can yours by David Rust
- 7. met people
- 8. The beginning of Lyft’s community
- 15. We had to rely on community
- 29. Thankyou.
Editor's Notes
- Who can guess what this is? It shows where drivers drove, but this is in fact a network of people. It’s a community that’s changing transportation.
- In marketplace businesses, community is automatically created
- This is the first lesson – recognize that if you run a marketplace, you have a community because you have two parties interacting. This can be very powerful, and we’ll see why.
- Let’s look into why communities are powerful for your business. This is Stephen.
- Communities have REACH that is exponential beyond what you could do on your own.
- Early seeds of community helped us scale
- This is where it all started.
- I started out as a launcher
- They wanted to make Zimride more instant. Go any place at any time
- The challenge we are facing is how to manage and grow a fedex fleet.
- It’s like a fedex fleet where people are having conversations.
- This community has helped us grow immensley
- Early days of lift. People sitting on floor, on mustaches
- Now we have a mentor program. We started doing the same for recruiting
- Carpooling
- Same thing for recruiting
- Photo of some of the first recruiters doing recruiting.
- We now send all of our leads through that system.
- Same thing for launch. We used to launch cities ourselves. Large mustache cakes
- Drummers
- And crazy celebrations, but launching cities in this way was way too slow. So instead, we let drivers even launch our cities.
- Talk about how drivers launched 24 cities
- Talk about how drivers launched 24 cities
- Don’t be afraid to rely on your community. They want to help.