Feel like you don't have a community? Are people not talking about your product or service? There are still some easy ways to develop a community. Chris will walk through several examples and review the best practices of creating and harnessing the power of an online community.

1. FIVE
WAYS TO HARNESS THE
POWEREVEN IF YOUCOMMUNITY
OF DON’T THINK YOU HAVE ONE
CHRIS MOODY | RED HAT | @CNMOODY

2. WHO IS THIS GUY?
HE WAS NOT ON THE ORIGINAL AGENDA!

3. POTENTIAL TWEET
WOW. @CNMOODY HAS TOTALLY EXCEEDED MY
EXPECTATIONS AS A SPEAKER. #SOCIALFRESH

4. 1. MARKET RESEARCH
TAP INTO AN EXISTING COMMUNITY

8. BLOOD PRESSURE HIGH BP
BP DIAGNOSTIC STATION STRESS TEST
BP MEASUREMENT SP02
BP CUFF PULSE OXIMETER
HYPERTENSION DIAGNOSIS
CLINICALS NURSING SCHOOL
MED SCHOOL MEDICAL PRACTICE
SUNTECH BP SPHYG

9. POTENTIAL TWEET
PEOPLE ARE ALREADY TALKING ABOUT
SOMETHING SIMILAR TO WHAT YOU DO. STUDY
THEM. @CNMOODY #SOCIALFRESH

10. 2. GIVE OTHERS A VOICE
ARE YOU AMPLIFYING WHAT PEOPLE ARE SAYING?

12. TURN CRITICS INTO ADVOCATES

13. POTENTIAL TWEET
ACT ON CUSTOMER FEEDBACK AND PUBLICIZE
YOUR ACTIONS. @CNMOODY #SOCIALFRESH

14. 3. GET CUSTOMERS INVOLVED
POTENTIAL CUSTOMERS COUNT TOO.

15. DO PEANUTS CREATE COMMUNITY?

16. STOP TREATING CUSTOMERS
LIKE A MIDDLE SCHOOL DANCE

17. BUT I DON’T HAVE BUDGET OR TIME CHRIS…
ASK ONE QUESTION PER MONTH TO YOUR LIST.

18. POTENTIAL TWEET
IF YOU HAVE ANY CUSTOMERS, YOU HAVE A
COMMUNITY. DO SOMETHING ABOUT IT.
@CNMOODY #SOCIALFRESH

19. 4. HOST COLLABORATION
SPONSOR A MOVEMENT.

21. POTENTIAL TWEET
FIND A WAY TO MAKE WHAT YOU HAVE BETTER
THROUGH COMMUNITY. HOST THAT. @CNMOODY
#SOCIALFRESH

22. 5.INTERESTING PEOPLE INTHOUGHT LEADERS
PUT
EXPOSE THE GENERAL PUBLIC.

23. A thought-leader is someone who is willing to step
into the spotlight and voice their points of view,
innovative ideas, and potentially controversial
opinions. He drives conversation and peppers the
Internet and other outlets with his insights, ideas,
and expertise.
marla tabaka
THIS SLIDE IS FOR CHUCK HEMANN AND INCLUDES LOTS OF TEXT

24. OWN YOUR NICHE COMMUNITY

25. 1. RESEARCH EXISTING COMMUNITIES
2. GIVE OTHERS A VOICE
3. GET CUSTOMERS INVOLVED
4. HOST COLLABORATION
5. EXPOSE THOUGHT LEADERS

26. OPEN QUESTIONS. RE: COMMUNITY
I HAVE SOME
Q&A
CHRIS MOODY | RED HAT | @CNMOODY