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MEDIA KIT
SWAGGMEDIA
Social Networks ! Marketing Expertise ! Streaming Videos ! Technology, Music, News and More
2. WHO?
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SwaggMedia is a technology driven media and marketing company, which
was founded to create a new global communications infrastructure for the
delivery of the world’s information and communication services (i.e. voice,
audio, video, data, streaming media) in an innovative yet universally
functional platform. SwaggMedia provides a wide range of internet services
that accommodates most online activities customized to suit the user.
SwaggMedia.com operates as a web portal which provides content
including the latest news, entertainment, music, lifestyle and sports
information, as well as being a social networking site and offering voice
operations, video sharing and streaming applications.! SwaggMedia
Marketing is a forward thinking company which aligns technology,
information, lifestyle and entertainment entities and delivers information to
its end user in an easy and personalized manner.!!
Created by music industry executive Craig Nobles and co-founded by
professional athlete David West, SwaggMedia represents the evolution of
Internet distribution. SwaggMedia has built proprietary technology to launch
its platform in the first part of 2010 that will be the one-stop destination for
news, commerce, social networking, original content and live streaming
video. ! Users can purchase music, TV and movies, share their experiences
with their extended networks, watch live events and get up to the minute
information on all facets of pop culture. ! More than a website or portal,
SwaggMedia will encompass a lifestyle, giving users across the globe access
to a limitless arena of information and communication.! “I like to think that
SwaggMedia takes the best elements of our competitors such as MSN,
YouTube and Facebook and personalizes a destination by providing
content, social networking, communication applications and video in a
format desired by the user.”!!SwaggMedia has evolved into multiple related
divisions: SwaggMedia Technology, SwaggMedia Wireless, SwaggMedia
Advertising and Marketing, SwaggMedia Independent Music Label
Development, SwaggMediaArtist Development and Merchandising,
SwaggMedia Fashion and Apparel.!
Divisions of SwaggMedia
•!Swagg Wireless Network
•!SwaggMedia TV & SwaggMedia.com Online Multimedia
•!SwaggMedia Fashion & Apparel
•!SwaggMedia Independent Label Development & Marketing
•!SwaggMedia Out-Of-Home Digital Advertising
•!SwaggMedia Music Industry Merchandising
3. WHAT?
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Craig Nobles, founder of SwaggMedia, began his twenty
five year respected career as a music executive on the
streets as a DJ. He worked his way thru the top clubs and
events throughout Los Angeles and New York building
relationships with artists, labels and promotional teams.
Eventually Craig’s passion for music brought him to Sony
Music where he learned every aspect of the music industry.!
His personality being more of an innovator than a follower
eventually took him on the entrepreneurial path.! He took
the position of head of A&R for Grand Jury artists with major
labels such as Interscope, Warner Brothers, and RCA to
name a few. His responsibilities included A&R, Marketing,
Promotions, Sales, Business Affairs, and Deal Negotiations on
behalf of the artists which taught him the ins and outs of
music marketing and artist development.!
With the digital revolution in music and entertainment,
Nobles saw the trend and decided to launch SwaggMedia
as the digital solution for entertainment, music and
communications. Already leading the arena in Live
Streaming worthwhile events, Nobles has streamed MMA
fights, Concerts, Charity tournaments, parties and more.
SwaggMedia’s data base while still in its Beta testing phase is
over 20 million.
Under Nobles’ direction the company has already branched
out into many different facets including fashion, wireless
technology, advertising and marketing and label
development.
4. WHY?
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!! Be Different.
!! Employ a differentiation strategy in its content and design
structure that is original and distinct from the typical Pop
Culture mandates (i.e. features, profiles, fashion, and
reviews). Further, POP Culture’s Management Team
proactively implements an ambidextrous strategy that
simultaneously leverages emerging technologies (currently
under-utilized by its competitors) in the promotion of the
brand.
!! Be Focused.
!! Swagg Drives Demand
!! When you work with Swagg you get demand-driving tactics
that are as targeted as they are smart. Break down complex
value propositions, define your overall business goal and
identify the best ways to achieve it. We learn the process your
customers use to make decisions.
!! We construct a plan and develop messages that generate
response and build the brand. Solutions include a mix of target
segmentation; offer development, lead qualification and
fulfillment. We integrate these tactics into a program that
boosts the productivity of each one of your sales channels —
both direct and indirect. We measure for success and respond
as needed to keep driving toward the goal.
!! Be Viral.
!! SWAGGMEDIA has gained its considerable market share by
employing “grassroots strategies with a millennium
approach”; leveraging the power of Web 2.0 to facilitate its
online digital marketing and distribution strategies.
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HOW?
•! SwaggMedia.com and Online Multimedia: Utilizing the most
innovative technologies combined with social marketing, this web
portal connects its viewers with millions of other viewers and introduces
them to original content, live streaming, music, news, and much much
more.
•! SwaggMedia Marketing: Utilizing member viewers, social
networking, state of the art technologies to reach consumers with
comprehensive viral marketing plan. Deliver messaging for product in
viral environment.
•! SwaggMedia TV: Original webisodes and content
•! SwaggMedia Fashion & Apparel: Original line for men and
women
•! SwaggMedia: Digital Advertising: Let SwaggMedia create and
advertising campaign for your product utilizing brand new technology
and connecting to millions of viewers
•! SwaggMedia Wireless Network: Providing connective services
around the globe
•! SwaggMedia Music, Label & Merchandising: Artist development
and marketing
7. WHERE?
+SwaggMedia & Cover Model Amber Rose Launch PERSONA
Magazine: Event to Kick Off New York Fashion Week
LOS ANGELES, Sept. 6 /PRNewswire/ -- SwaggMedia & cover
model Amber Rose launch PERSONA Magazine.
Event to kick off New York Fashion Week.
WHO: Hosted by SwaggMedia and Russell Simmons the
evening will celebrate the launch of PERSONA Magazine
with cover model Amber Rose.
WHAT: PERSONA Magazine will speak to and reflect the
thoughts and emotions of critical and creative thinkers of the
current mixed generation. With the blues of urban angst and
the hues of high fashion, the abstract greens and browns of
the underground and eclectic purple sound of electronica,
PERSONA Magazine is the prism that enables this generation
to view a full spectrum of expression, from the collective
conscience to individual awakenings.
SwaggMedia has joined this venture to facilitate PERSONA
Magazine's vision not only through print, but also through
multimedia distribution. As a new digital web portal with a
world-influencing platform and innovative applications,
SwaggMedia will join efforts with PERSONA Magazine to
introduce the world's newest fashion portal. SwaggMedia
developed by Craig Nobles is the digital component used to
deliver upfront and honest information pertaining to what's
going on in pop culture globally--making SwaggMedia an
international lifestyle brand that's committed to employing a
differentiation strategy in its content and design structure.!
WHEN: Friday, September 11, 2009
! 7:00 p.m. MEDIA CHECK-IN
! 8:00 p.m. ARRIVALS/PARTY! WHERE: Griffin - 50 Gansevoort
Street (between Greenwich & Washington)
8. Black Eyed Peas Honored At Charity Oscar
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Event
LOS ANGELES, February 24, 2009
Children Uniting Nations (C.U.N.)celebrated their 10th anniversary
viewing of the Academy Awards at theBeverly Hilton on Sunday,
February 22nd. The night was jam packed withcelebrities who united in
support of foster children across the nation. Theevent was presented
by The Hollywood Reporter, Swaggmedia.com and 93.5FMThe Beat
radio station, which was broadcasting live all night long.
The red carpet shined with celebrity attendees including Lauren
Conrad,DJ AM, Taboo (from The Black Eyed Peas), Billy Baldwin, Lil'
Mama, JaneSeymour, Oscar Nunez, and more, all dressed in their
Oscar best. The nightincluded high energy performances form the
Jabbawockeez, Colby O'Donis,Teairra Mari, Doug E. Fresh, Spinderella,
Sophie B. Hawkins and the musicstylings of DJ AM. It was a night for
everyone including actors, musicians, politicians,philanthropists and
even world famous poker players. Jamie Gold, Winner ofthe World
Series of Poker, donated his time and talent after forfeiting thechance
to win $7 million in the LA Classic, to raise money and awarenessfor the
charity by organizing a celebrity poker tournament and anincredible
prize package that included a seat in the next World Series ofPoker
and provided coaching by Gold.
Founder Daphna Ziman commented on the evening, "It was amazing
to mehow much support we were given this year from celebrities,
performers andattendees that genuinely want to help our children in
need. I am so verythankful of all those who support Children Uniting
Nations and the childrenwe serve." C.U.N. also recognized their own
award winners on Academy night,focusing on those who have given
their time to work within the community.The Spirit of Life Award was
presented to The Black Eyed Peas while otherspecial honorees include
Speaker of the Assembly Karen Bass andphilanthropist Cathleen Shera
for their work in the community.
Swaggmedia.com streamed the night and its performers live on
theinternet while 93.5FM The Beat broadcasted their show live with
interviewsand highlights of the night.
9. SwaggMedia.com Live Streams The Ball Up
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Street Ball Tour 2009 Exhibition Game Against
E-League From The Dub Car Show March
22nd
Los Angeles, CA -- SwaggMedia.com, the revolutionary & multi-
functional digital web portal with applications that rival today's
best web portals & a world influencing platform, announces
today that it will live stream the 2009 Ball Up Street Ball Tour's
Exhibition Game in conjunction with the Dub Car Show and
Concert. The Ball Up players will compete against the well known
Celebrity E-League and some of today's most popular celebrities.
The E-League roster of expected players includes: Cedric The
Entertainer (Actor), Kevin Hart (Actor +Comedian), Desaun
Jackson (PHIL. Eagles), Antwan Tanner (One Tree Hill), Steve Smith
(NY Giants), Columbus Short (Stomp The Yard),Flex Alexander
(One On One),Tank (Recording Artist),Brian White (Stomp The
Yard), Harvey Mason (Music Producer),Bob Myers (Sports
Agent),Chris Talbott (Agent), Jarod Einsohn (Actor),Arlen
Escarpeta (Actor), Donald Faison (Actor) and Boxer- Manny
Pacquiao.
Ball Up launches its new tour and new brand of "street ball meets
entertainment," this spring and tips off with this exciting exhibition
game. The Ball Up Tour is a division of the new luxury and sports
marketing organization, Ball Up LLC. The new LA based team
already has many of the top players of street ball including: Sik
Wit It, aka The PROFESSOR, AO, Bad Santa, Go Get It, Escalade,
Special FX, Air Up There aka MR.720, Hawk, Violator, Spinmaster
and Assassin. These players have earned huge respect of
basketball fans around the Country as well as NBA players and
celebrity fans. The Ball Up players are NBA competitive, some of
whom have already played with the NBA while others are on their
way to team trials. Ball Up is focused on providing the platform for
talented players to become more recognized and provide
opportunity to excel while giving back to the communities that
support them
.SwaggMedia.com focuses on keeping its viewers current and
connected with the hottest trends and happenings around the
world of Pop Culture. SwaggMedia.com is not only a portal of
news, information, fashion and celebrity, but is its own media
agency; covering news and entertainment directly and
provideing original programming and content distribution.
Recently Swaggmedia.com partnered with the Urban Network
and Live Streamed their conference in 31 countries! CEO, Craig
Nobles comments, " We are so excited that in this competitive
market for content that in our soft launch stage we have been
able to partner with such a strong entertainment entity as the Ball
Up Tour. We know that millions of our viewers will watch and
support this tour."
10. SwaggMedia.com Makes History by Live
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Streaming TFA's MMA Fight Series
!! April 25th Hurricane at the Hangar, TFA MMA Fight Live on
SwaggMedia.com
LOS ANGELES, April 25 -- SwaggMedia.com, the premier
portal for entertainment, social networking and live
streaming, will make history Saturday, April 25th by live
streaming Hurricane at the Hangar presented by the Total
Fighting Alliance hosted at the HAX (Hangar Athletic
Xchange) in Hawthorne, CA. SwaggMedia will have multiple
cameras around the arena to capture every movement and
host one-on-one interviews with the fighters. The fighting
begins at 5pm and the event will host meet and greets with
the fighters and the fans.
Mixed martial arts is a full-contact combat sport that
incorporates various fighting techniques which was legalized
in California in 2006. Total Fighting Alliance, TFA, is produced
and hosted by Todd Meacham Promotions. The sport of
mixed martial arts has grown to unforeseen heights. TFA is
keeping modern mixed martial arts thriving in a place of
prominence in southern California. Total Fighting Alliance
was formed under the direction of promoter Todd
Meacham, who has been involved in the Southern California
mixed martial arts scene since the 1980's and enjoys great
admiration from fighters and fans.
President/CEO of SwaggMedia.com Craig Nobles discussed
the upcoming event: "Mixed martial arts is one of the fastest
growing sports and is extremely hot right now! We are
excited to bring TFA's Hurricane at the Hangar to millions of
viewers around the globe. SwaggMedia's goal is to keep our
cameras on the pulse of what is new, hot and in demand for
our 15 million subscribers, and this event is sure to be hot!"
HAX officially opened at 3203 Jack Northrop Ave. on Jan. 5
after about $10 million was spent transforming the old
hangar into a professional sports training area. It has six
basketball courts, a yoga studio and a weight room, among
other amenities.
12. SwaggMedia Streams Live at The Urban
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Network Music Entertainment & Marketing
Summit
Swaggmedia, a multi-functional digital web portal
with world influencing platforms and state of the
art applications, announces today, they will be
streaming live at the Urban Network Music
Entertainment & Marketing Summit.
Swaggmedia has become known for their live
stream, covering high profile events such as the
Hollywood Reporter and Children Uniting Nations
Oscar Viewing Party and endless celebrity red
carpet events.This years Urban Network Summit
will take place on Saturday March 14th, streaming
live on Swaggmedia.com from 9am-11pm PST.
President of SwaggMedia, Craig Nobles, has been
chosen as a speaker during the Streaming Thru
Cyberworld panel, which will discuss getting music
placed thru satellite, internet and cable. Nobles
comment "I'm extremely excited to be working
with the Urban Network and looking forward to
having Swaggmedia.com stream the event live
online.
This year's celebrity guests will include Marques
Houston, Rodney Jerkins, and many others. The
night will conclude with a star studded Awards
Gala honoring legendary Motown Records
Founder, Berry Gordy.
13. “Children Uniting Nations” and Russell
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Simmons’ “Hip Hop Summit Action Network”
Partner in Nation’s Capital To Motivate
Change For Child Welfare
Children Uniting Nations (CUN), one of the premier non-profit institutions
working with at-risk youth recently announced its partnership with
Russell Simmons’ “Hip Hop Summit Action Network”, heading into the
4th Annual “Keeping the Promise to our Children” conference in
Washington DC. Set for June 9th, HHSAN president and historic civil
rights veteran Dr. Benjamin Chavis held a key role in the new
partnership‘s formation, which will be formally introduced through a
morning press conference held at the House Capitol Building and the
following conference with panel discussions in the famous Woodrow
Wilson Plaza located in the Ronald Reagan Building. This year’s
confirmed political leaders include former House Majority Leader
Richard Armey, Congresswoman Michelle Bachmann, Senator Evan
Bayh, Congressman Dennis Cardoza, Congressman Joe Crowley,
Senator Amy Klobuchar, Senator Mary Landrieu, Honorable Speaker of
the House Nancy Pelosi, Congressman Adam Schiff, Senator Olympia
Snowe, Senator John Kerry, Senator Barbara Boxer, Congresswoman
Diane Watson, Speaker of Assembly Karen Bass and Senator Dianne
Feinstein while others are confirming daily.
Children Uniting Nations Chairwoman Daphna Ziman remarked, “We are
proud to be partnered with such an exceptional organization like the
Hip Hop Summit Action Network. As advocates for education, health
and other societal concerns essential to the empowerment of the
world’s youth, we couldn’t have found a better match for this year’s
conference”. Russell Simmons, Chairman and Co-Founder of the Hip-
Hop Summit Action Network, emphasized, “Children Uniting Nations is
one of the most effective organizations of our time and our partnership
will help to raise public awareness about the key public policy issues
that are focused on empowering children to have a better quality of
life. The “Keeping the Promise to our Children” Conference in
Washington on June 9, 2009 will enable more people to make a real
difference on these important issues.” Dr. Benjamin Chavis, President
and Co-Founder of the Hip-Hop Summit Action Network concluded,
“We are very enthusiastic about our partnership with “Children Uniting
Nations. Together we will help promote change in America and
throughout the world in the interests of children. The opportunity to
affect public policy and take action on behalf of millions of children is
a welcomed challenge.”The entire event will also be streamed live on
Swaggmedia.com, the leading web portal and social networking site
with over 14million viewers.
14. SwaggMedia to stream the 3rd Annual
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Charitabowl for the Peja Stojakovic
Children's Foundation
New Orleans Hornets forward Peja
Stojakovic announced that on Thursday,
Dec. 17, Peja will host his 3rd Annual
"Peja's Charitabowl" fund raiser at the All
Star Lanes in Kenner.In partnership with
SwaggMedia, the Charitabowl event
will be streamed online free of charge
at SWAGGMEDIA.COM This will be the
first time that Peja's Charitabowl will be
available to fans globally.
Thanks to the last year's Charitabowl
event we were able to help many
children and their families by distributing
books, food and refurbishing basketball
courts. This is a result of the hard work of
many people -- not just me," said
Stojakovic.
Proceeds from the bowling event will go
toward Peja's "Courts for Kids", a
continuing initiative of the Peja
Stojakovic Children's Foundation, aimed
at promoting health and fitness
education through the game of
basketball. The project installs new
basketball courts, refurbishes existing
ones and distributes basketball
equipment in economically
disadvantaged areas of New Orleans,
providing children with an opportunity
to stay off the streets.
"SwaggMedia is honored to be able to
contribute to such a great cause.
Technology is the future so the synergy
was perfect," says SwaggMedia CEO,
Craig Nobles.
38. CONTACT
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CRAIG NOBLES SWAGGMEDIA
PRESIDENT
310.694.5026 EXT 101
CRAIG@SWAGGMEDIA.COM
FOR PRESS AND MEDIA INQUIRIES
Shiana Gregory
SHIANA@SWAGGMEDIA.COM
