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The	
  Auto	
  Application	
  Store	
  is	
  Coming	
  !!!	
  
                                                                                                                                                                                                   By	
  Dave	
  McNamara,	
  Autotechinsider.com	
  
                                                                                                                                                                                                                     March	
  2010	
  
	
  
	
  
“Hand-­held	
  Revolution”:	
  Smartphone	
  Connectivity	
  driving	
  New	
  App	
  Software	
  
Today,	
  only	
  about	
  20%	
  of	
  the	
  population	
  has	
  powerful	
  phones.	
  Smartphone	
  owners	
  are	
  
those	
  of	
  us	
  that	
  can	
  afford	
  monthly	
  data	
  plans	
  for	
  constant	
  Internet	
  connections	
  and	
  the	
  
capability	
  to	
  download	
  applications	
  to	
  their	
  phone.1	
  These	
  are	
  the	
  people	
  who	
  are	
  
participating	
  in	
  the	
  “hand-­‐held	
  revolution”	
  that	
  is	
  also	
  increasingly	
  capturing	
  the	
  
imagination	
  of	
  the	
  driving	
  public.	
  As	
  an	
  owner	
  of	
  a	
  Droid2	
  on	
  a	
  Verizon	
  3G	
  data	
  plan,	
  
getting	
  a	
  new	
  application	
  for	
  my	
  phone	
  creates	
  the	
  same	
  excitement	
  as	
  going	
  into	
  a	
  record	
  
store	
  in	
  the	
  1960-­‐70’s	
  to	
  obtain	
  the	
  latest	
  new	
  release.	
  There	
  is	
  a	
  sense	
  of	
  excitement	
  and	
  
discovery.	
  More	
  importantly	
  downloading	
  applications	
  is	
  easy,	
  quick	
  and	
  affordable,	
  that	
  is	
  
once	
  you’ve	
  bought	
  into	
  the	
  expense	
  of	
  the	
  smart	
  phone	
  and	
  its	
  data	
  plan.	
  A	
  whole	
  new	
  
world	
  has	
  opened	
  up	
  –	
  applications	
  to	
  inform	
  you	
  (e.g.	
  Fox	
  News	
  widget),	
  entertainment	
  
you	
  (e.g.	
  YouTube),	
  provide	
  a	
  useful	
  tool	
  (e.	
  g.	
  Bubble/plumb	
  level)	
  and	
  delight	
  you	
  (e.g.	
  
BumpTM	
  to	
  swap	
  content/info.).	
  Many	
  have	
  devices	
  such	
  as	
  the	
  Kindle	
  and	
  iPad	
  have	
  built	
  
in	
  connectivity	
  -­‐	
  3G	
  cellular,	
  Wi-­‐Fi	
  and	
  ever	
  present	
  Bluetooth.	
  	
  
	
  
The	
  automotive	
  manufacturers,	
  notably	
  Ford	
  with	
  SYNC,	
  have	
  announced	
  the	
  launch	
  of	
  
their	
  apps	
  store	
  with	
  Pandora	
  (Internet)	
  Radio,	
  Facebook	
  and	
  Twitter	
  as	
  the	
  cornerstone	
  
apps.	
  A	
  key	
  infotainment	
  auto	
  supplier,	
  Continental,	
  has	
  embraced	
  the	
  Android	
  platform	
  
and	
  is	
  presently	
  launching	
  AutolinqTM	
  as	
  their	
  approach	
  to	
  an	
  open	
  platform	
  to	
  develop	
  and	
  
make	
  available	
  apps3.	
  	
  We	
  are	
  to	
  expect	
  smart	
  phone	
  penetration	
  to	
  reach	
  about	
  40-­‐50%	
  in	
  
2012,	
  which	
  will	
  drive	
  the	
  creation	
  of	
  automotive	
  focused	
  apps	
  stores.	
  Recognizing	
  this	
  
growing	
  trend	
  several	
  questions	
  come	
  to	
  mind:	
  
       • Will	
  Auto	
  Application	
  Stores	
  (AAS)	
  emerge	
  as	
  important	
  revenue	
  and	
  customer	
  
             satisfaction	
  initiatives?	
  What	
  is	
  exactly	
  the	
  business	
  model?	
  	
  	
  
       • What	
  automotive	
  applications	
  will	
  emerge	
  and	
  how	
  will	
  they	
  be	
  developed?	
  What	
  
             will	
  be	
  the	
  partnership	
  model	
  between	
  the	
  vehicle	
  OEMs,	
  auto	
  elecs.	
  Suppliers	
  and	
  
             new	
  third	
  part	
  software	
  developers	
  from	
  the	
  Consumer	
  Electronics	
  (CE)	
  
             community.	
  	
  
       • Will	
  applications	
  be	
  created	
  by	
  the	
  vehicle	
  manufacturers	
  or	
  third	
  parties	
  will	
  they	
  
             originate	
  from	
  a	
  thriving	
  developer	
  community??	
  	
  
       • Will	
  Android	
  or	
  Apple	
  emerge	
  as	
  the	
  software	
  platform	
  or	
  will	
  a	
  new	
  automotive	
  
             software	
  platform	
  such	
  as	
  GENIVI4,	
  Microsoft	
  or	
  QNX	
  Car5	
  emerge.	
  	
  
	
  
	
  
	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
1	
  	
  Altman	
  Vilandrie	
  data	
  www.altvil.com	
  
2	
  A	
  recommended	
  site	
  for	
  Android	
  users,	
  www.droidforums.net/forum/	
  
3	
  www.conti-­‐

online.com/generator/www/de/en/continental/automotive/themes/passenger_cars/interior/connectivity/
autolinq/pi_autolinq_en.html	
  
4	
  www.genivi.org/	
  
5	
  www.qnx.com/products/qnxcar/	
  


Information	
  provided	
  is	
  for	
  internal	
  use	
  only	
  and	
  not	
  for	
  publication.	
  Autotechinsider	
  LLC	
                                                                                                                        1	
  
	
  
The	
  Auto	
  Application	
  Store	
  is	
  Coming	
  !!!	
  
                                                                                         By	
  Dave	
  McNamara,	
  Autotechinsider.com	
  
                                                                                                           March	
  2010	
  
	
  
Look	
  to	
  the	
  Apple	
  App	
  Store	
  for	
  Answers	
  
Phone-­‐based	
  applications	
  have	
  been	
  with	
  us	
  for	
  several	
  years	
  now.	
  We	
  need	
  to	
  look	
  to	
  
Apple	
  to	
  understand	
  and	
  see	
  how	
  the	
  automotive	
  application	
  store	
  might	
  evolve.	
  The	
  first	
  
$500	
  iPhone	
  was	
  launched	
  in	
  June	
  2007	
  to	
  a	
  somewhat	
  skeptical	
  world.	
  Initial	
  only	
  a	
  few	
  
select	
  applications,	
  about	
  eleven,	
  were	
  available	
  integrated	
  as	
  part	
  of	
  iPhone	
  software.	
  
These	
  early	
  basic	
  apps	
  were	
  quickly	
  followed	
  in	
  a	
  few	
  months	
  by	
  an	
  application	
  store,	
  as	
  
we	
  know	
  it	
  today.	
  The	
  rest	
  is	
  history!	
  Today,	
  applications	
  purchase	
  is	
  a	
  big	
  business:	
  	
  	
  
       • 30	
  new	
  applications	
  created	
  each	
  month,	
  
       • over	
  1	
  million	
  are	
  available	
  ,	
  
       • with	
  a	
  revenue	
  of	
  about	
  $200	
  million	
  a	
  month.	
  	
  
	
  
The	
  Apple	
  apps	
  store	
  has	
  set	
  the	
  tone	
  for	
  other	
  stores.	
  Most	
  Apple	
  apps	
  are	
  being	
  priced	
  at	
  
less	
  than	
  a	
  dollar,	
  the	
  cost	
  range	
  being	
  $.99	
  to	
  $4.99.	
  Entertainment	
  apps	
  cost	
  more	
  and	
  the	
  
most	
  popular.	
  According	
  to	
  Gravity	
  Tank,	
  users	
  spend	
  about	
  $60-­‐65	
  a	
  year.6	
  Recent	
  
research	
  conducted	
  by	
  Autotechinsider	
  LLC	
  through	
  the	
  Linkedin	
  (www.linkedin.com)	
  
polling	
  application	
  is	
  that	
  most	
  of	
  us	
  (over	
  138	
  responded)	
  want	
  free	
  apps	
  but	
  are	
  willing	
  
to	
  consider	
  paying:	
  
	
  
       • 46%	
  of	
  respondents	
  ONLY	
  obtain	
  FREE	
  apps	
  for	
  their	
  smart	
  phone	
  	
  
       • 15%	
  of	
  respondents	
  PURCHASE	
  apps,	
  the	
  vast	
  majority	
  paying	
  less	
  than	
  $5	
  per	
  
             month,	
  only	
  1%	
  willing	
  to	
  pay	
  more	
  than	
  $5.	
  
       • $18%	
  of	
  the	
  respondents	
  are	
  intrigued	
  by	
  the	
  concept	
  of	
  an	
  AUTOMOTVE	
  APPS	
  
             Store	
  
	
  
The	
  Automotive	
  Application	
  Store	
  Business	
  Model(s)	
  	
  
A	
  key	
  question	
  is	
  how	
  will	
  the	
  AAS	
  work	
  exactly?	
  How	
  will	
  automotive	
  applications	
  be	
  
encouraged,	
  submitted,	
  verified	
  and	
  lastly	
  how	
  will	
  payment	
  be	
  made?	
  	
  There	
  is	
  a	
  balance	
  
between	
  helping	
  developers	
  get	
  to	
  market	
  quickly	
  with	
  a	
  viable	
  revenue	
  stream	
  and	
  overall	
  
customer	
  satisfaction.	
  Customers	
  obviously	
  prefer	
  that	
  applications	
  are	
  free.	
  Our	
  research	
  
at	
  Autotechinsider.com	
  research	
  has	
  verified	
  that	
  most	
  smart	
  phone	
  user	
  are	
  paying	
  less	
  
than	
  $5	
  month	
  for	
  applications	
  and	
  are	
  predominately	
  obtaining	
  free	
  applications,	
  but	
  
considering	
  paying	
  for	
  premium	
  apps.	
  	
  
	
  
We	
  expect	
  that	
  the	
  two	
  business	
  models	
  to	
  emerge	
  will	
  be	
  supported	
  by	
  the	
  vehicle	
  
manufacturers,	
  that	
  is	
  one	
  that	
  is	
  advertizing	
  or	
  marketing	
  based	
  and	
  the	
  other	
  largely	
  user	
  
funded.	
  I	
  expect	
  the	
  initial	
  model	
  adopted	
  by	
  the	
  vehicle	
  manufacturers	
  will	
  be	
  marketing	
  
based,	
  that	
  is	
  the	
  initial	
  focus	
  will	
  be	
  on	
  providing	
  an	
  applications	
  store	
  as	
  primarily	
  a	
  tool	
  
to	
  increase	
  customer	
  satisfaction.	
  The	
  app	
  store	
  in	
  the	
  marketing	
  business	
  model	
  is	
  an	
  
important	
  tool	
  to	
  improve	
  customer	
  satisfaction	
  amongst	
  the	
  growing	
  smart	
  phone	
  
demographic	
  and	
  to	
  create	
  a	
  fast-­‐to-­‐market	
  environment	
  for	
  new	
  features.	
  As	
  Ford	
  SYNC	
  
has	
  indicated	
  the	
  smart	
  phone	
  generation	
  is	
  exactly	
  the	
  new	
  customer	
  the	
  auto	
  OEM	
  wants	
  
to	
  attract!	
  Potentially	
  AAS	
  sponsored	
  by	
  OEMs	
  will	
  have	
  the	
  additional	
  benefit	
  lower	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
6	
  Gravity	
  Tank	
  is	
  an	
  innovation	
  consulting	
  company	
  www.gravitytank.com	
  


Information	
  provided	
  is	
  for	
  internal	
  use	
  only	
  and	
  not	
  for	
  publication.	
  Autotechinsider	
  LLC	
                                                                                                   2	
  
	
  
The	
  Auto	
  Application	
  Store	
  is	
  Coming	
  !!!	
  
                                                                                                                                                                                                   By	
  Dave	
  McNamara,	
  Autotechinsider.com	
  
                                                                                                                                                                                                                     March	
  2010	
  
	
  
software	
  development	
  costs.	
  Premium	
  applications	
  that	
  require	
  user	
  fees	
  will	
  follow,	
  most	
  
likely	
  as	
  enhancements	
  to	
  basic	
  free	
  applications.	
  Applications	
  that	
  require	
  on-­‐going	
  
subscription	
  costs	
  due	
  to	
  hosting	
  costs	
  are	
  a	
  possibility,	
  but	
  this	
  author	
  envisions	
  that	
  most	
  
likely	
  these	
  applications	
  could	
  be	
  advertising	
  funded.	
  Ford	
  has	
  set	
  the	
  tone	
  by	
  providing	
  
Traffic,	
  Directions	
  and	
  Information	
  (TDI)	
  for	
  the	
  first	
  three	
  years	
  with	
  out	
  a	
  monthly	
  fee.7	
  	
  
	
  
Even	
  though	
  Ford	
  has	
  teamed	
  with	
  MapQuest	
  and	
  Google	
  Inc.	
  to	
  bring	
  street	
  directions	
  and	
  
other	
  information	
  to	
  SYNC	
  owners,	
  other	
  valuable	
  data	
  base,	
  such	
  as	
  weather	
  data	
  and	
  
Points-­‐of-­‐Interest	
  data	
  for	
  niche	
  applications	
  -­‐	
  	
  sight	
  seeing,	
  etc.	
  In	
  summary,	
  it	
  is	
  difficult	
  
to	
  project	
  a	
  large	
  market	
  of	
  paying	
  customers	
  for	
  premium	
  apps.	
  As	
  several	
  people	
  who	
  we	
  
surveyed	
  stated,	
  “my	
  requirements	
  are	
  largely	
  met	
  by	
  free	
  apps”.	
  
	
  
What	
  Applications	
  will	
  we	
  find	
  on	
  the	
  Auto	
  App	
  Store?	
  
A	
  key	
  questions	
  is	
  what	
  are	
  the	
  applications	
  that	
  most	
  interest	
  the	
  automotive	
  customer.	
  At	
  
the	
  2009	
  Consumer	
  Electronics	
  Show	
  (CES),	
  Ford	
  announced	
  the	
  suite	
  of	
  new	
  off-­‐board	
  
navigation	
  and	
  information	
  base	
  applications	
  working	
  through	
  a	
  voice	
  portal.	
  At	
  the	
  2010	
  
CES,	
  the	
  concept	
  of	
  an	
  application	
  store	
  with	
  addition	
  Internet	
  radio	
  based	
  applications,	
  
news	
  services,	
  Twitter	
  and	
  Facebook	
  were	
  added	
  -­‐	
  stream	
  Pandora	
  and	
  tweet	
  hands-­‐free.	
  
More	
  importantly,	
  Ford	
  announced	
  support	
  for	
  third-­‐party	
  applications	
  and	
  will	
  provide	
  a	
  
SDK	
  to	
  developer.	
  At	
  CES	
  there	
  was	
  a	
  line	
  of	
  potential	
  developers	
  at	
  the	
  Ford	
  both	
  in	
  North	
  
Hall	
  asking	
  for	
  the	
  SDK.	
  8	
  	
  As	
  we	
  detailed	
  in	
  our	
  2010	
  CES	
  Report	
  (see	
  
www.autotechinsider.com	
  for	
  report	
  availability	
  and	
  pricing),	
  Ford	
  has	
  created	
  an	
  
intriguing	
  new	
  developer	
  community	
  and	
  alliance.	
  The	
  engagement	
  with	
  the	
  University	
  of	
  
Michigan,	
  as	
  led	
  by	
  Ford	
  Researchers	
  has	
  evaluated	
  the	
  100,000	
  or	
  so	
  iPhone	
  applications	
  
to	
  determine	
  what	
  should	
  be	
  a	
  “short	
  list”	
  for	
  introduction	
  on	
  SYNC.	
  A	
  new	
  project	
  called	
  
“American	
  Journey	
  2.0”	
  is	
  underway9.	
  	
  As	
  expected	
  social	
  networking,	
  navigation	
  and	
  
mobility	
  information	
  are	
  important	
  to	
  the	
  new	
  generation	
  of	
  highly	
  connected	
  drivers.	
  	
  The	
  
following	
  are	
  a	
  few	
  new	
  applications	
  being	
  considered.10	
  




                                                                                                                                                                                                                                                        	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
7	
  http://media.ford.com/article_display.cfm?article_id=30444	
  
8	
  http://articles.latimes.com/2010/jan/08/business/la-­‐fi-­‐ces-­‐ford8-­‐2010jan08	
  

	
  
9	
  www.autoevolution.com/news/ford-­‐to-­‐upgrade-­‐sync-­‐with-­‐american-­‐journey-­‐20-­‐project-­‐12709.html,	
  

http://media.ford.com/article_display.cfm?article_id=31285	
  
10	
  www.gearlog.com/2009/12/ford_announces_app_store_for_s.php	
  


Information	
  provided	
  is	
  for	
  internal	
  use	
  only	
  and	
  not	
  for	
  publication.	
  Autotechinsider	
  LLC	
                                                                                                                               3	
  
	
  
The	
  Auto	
  Application	
  Store	
  is	
  Coming	
  !!!	
  
                                                                                             By	
  Dave	
  McNamara,	
  Autotechinsider.com	
  
                                                                                                               March	
  2010	
  
	
  
What	
  are	
  the	
  new,	
  or	
  rather	
  not	
  yet	
  announced,	
  applications	
  that	
  we	
  should	
  expect	
  to	
  be	
  
targeted	
  towards	
  the	
  automotive	
  customers.	
  
	
  
     • The	
  majority	
  of	
  applications	
  will	
  be	
  enhancements	
  to	
  existing	
  mobile	
  applications:	
  
                  o created	
  for	
  the	
  smart	
  phone	
  by	
  the	
  consumer	
  electronics	
  development	
  
                         community	
  that	
  are	
  “enhanced”	
  adapted	
  to	
  work	
  in	
  the	
  vehicle	
  in	
  a	
  safe	
  and	
  
                         effective	
  manner,	
  i.e.	
  automotive	
  user	
  interface	
  creation.	
  	
  
                  o Ford	
  SYNC	
  in	
  providing	
  an	
  SDK	
  (API)	
  allows	
  developers	
  to	
  map	
  cell	
  phone	
  
                         (buttons)	
  to	
  the	
  Ford	
  Instrument	
  panel	
  controls	
  (hard	
  buttons	
  and	
  voice	
  
                         interface)	
  
     • Other	
  applications	
  will	
  be	
  cell	
  phone	
  based	
  portals,	
  using	
  voice	
  technology	
  as	
  a	
  
          significant	
  new	
  user	
  interface.	
  An	
  example	
  is	
  Aha	
  Radio.11	
  	
  
                  o 3G/4G	
  connectivity	
  enables	
  the	
  phone	
  to	
  become	
  a	
  useful	
  portal	
  with	
  
                         powerful	
  search	
  capabilities	
  to:	
  
                               home,	
  office	
  and	
  other	
  cars	
  	
  
                               Traffic,	
  weather	
  and	
  location	
  based	
  services	
  	
  
                  o a	
  remote	
  control	
  device	
  to	
  home,	
  office	
  and	
  vehicle	
  for	
  customization,	
  
                         security,	
  energy	
  efficiency,	
  etc.	
  
                               New	
  home	
  connectivity	
  standards	
  emerging	
  
                               Machine-­‐to-­‐Machine	
  interfaces	
  (M2M),	
  new	
  applications	
  that	
  will	
  be	
  
                                     context	
  aware	
  and	
  able	
  to	
  configure	
  your	
  vehicle	
  and	
  home	
  
                                     accordingly	
  
     • More	
  entertainment	
  apps	
  -­	
  new	
  video	
  and	
  mobile	
  TV	
  applications	
  with	
  new	
  search	
  
          applications.	
  We	
  have	
  seen	
  at	
  CES	
  the	
  introduction	
  of	
  powerful	
  new	
  widgets	
  that	
  
          streamline	
  search	
  and	
  integrate	
  new	
  Internet	
  applications	
  with	
  video	
  (e.g.	
  my	
  sport	
  
          scores,	
  my	
  news,	
  etc.).	
  Companies	
  such	
  as	
  Gracenote	
  are	
  working	
  on	
  enabling	
  these	
  
          new	
  entertainment	
  apps	
  by	
  providing	
  technology	
  that	
  allows	
  powerful	
  search	
  
          capabilities.	
  
	
  
The	
  Automotive	
  Apps	
  Store	
  Must	
  be	
  Better	
  
The	
  AAS	
  will	
  be	
  different	
  than	
  smart	
  phone	
  focused	
  app	
  stores	
  –	
  more	
  robust	
  apps	
  and	
  a	
  
focus	
  on	
  ease	
  of	
  use.	
  As	
  a	
  recent	
  CNET	
  article	
  indicates	
  we	
  should	
  remember	
  “the	
  next	
  time	
  
your	
  PC	
  crashes,	
  consider	
  yourself	
  lucky	
  that	
  the	
  same	
  flaky	
  PC	
  operating	
  system	
  is	
  not	
  
controlling	
  your	
  car.”12	
  For	
  example,	
  new	
  middleware	
  from	
  QNX,	
  called	
  QNX	
  car	
  and	
  the	
  
GENIVI	
  Infotainment	
  referenced	
  platform	
  (www.genivi.org/)	
  based	
  on	
  Linux	
  were	
  
designed	
  with	
  these	
  competing	
  and	
  challenging	
  objectives	
  in	
  mind.	
  Automotive	
  
infotainment	
  needs	
  to	
  sync	
  with	
  the	
  clock	
  speed	
  of	
  the	
  PC	
  or	
  consumer	
  electronics	
  world–	
  
the	
  ability	
  to	
  quickly	
  upgrade	
  and	
  experience	
  new	
  applications,	
  but	
  not	
  the	
  “flaky”	
  part.	
  The	
  
vehicle’s	
  instrument	
  panel	
  and	
  infotainment	
  system	
  increasingly	
  have	
  more	
  and	
  more	
  in	
  
common	
  with	
  a	
  PC	
  and	
  our	
  smart	
  phone,	
  the	
  ability	
  to	
  quickly	
  add	
  compelling	
  new	
  

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
11	
  www.ahamobile.com	
  see	
  www.youtube.com/watch?v=fOcf78Vd2TQ	
  
	
  
12	
  http://news.cnet.com/8301-­‐13924_3-­‐1045)4331-­‐64.html                                                                                                                             	
  
Information	
  provided	
  is	
  for	
  internal	
  use	
  only	
  and	
  not	
  for	
  publication.	
  Autotechinsider	
  LLC	
                                                                                                   4	
  
	
  
The	
  Auto	
  Application	
  Store	
  is	
  Coming	
  !!!	
  
                                          By	
  Dave	
  McNamara,	
  Autotechinsider.com	
  
                                                                      March	
  2010	
  
applications,	
  but	
  in	
  a	
  safe	
  and	
  non	
  distracting	
  manner.	
  	
  I	
  would	
  suggest	
  that	
  the	
  majority	
  of	
  
apps	
  will	
  reside	
  on	
  your	
  smart	
  phone,	
  but	
  that	
  there	
  will	
  be	
  several	
  auto	
  focused	
  apps	
  that	
  
will	
  reside	
  solely	
  on	
  your	
  infotainment	
  system	
  that	
  takes	
  advantage	
  of	
  the	
  car’s	
  built-­‐in	
  
user	
  interface.	
  QNX	
  articulates	
  this	
  vision	
  well.	
  
	
  
In	
  conclusion,	
  what	
  is	
  in	
  it	
  for	
  the	
  vehicle	
  manufacturers	
  to	
  create	
  and	
  maintain	
  AAS?	
  We	
  
doubt	
  it	
  is	
  the	
  revenue	
  stream	
  from	
  selling	
  applications	
  alone,	
  but	
  rather	
  a	
  marketing	
  
business	
  model	
  targeted	
  at	
  improving	
  overall	
  customer	
  satisfaction.	
  In	
  contrast,	
  the	
  goals	
  of	
  
Google	
  and	
  Apple	
  are	
  clear.	
  Google	
  wants	
  users	
  to	
  be	
  web	
  based	
  through	
  a	
  browser	
  
connected	
  to	
  a	
  Google	
  server.	
  The	
  more	
  we	
  use	
  the	
  Web,	
  the	
  more	
  Google's	
  generates	
  
revenue.	
  In	
  a	
  similar	
  manner,	
  Apple	
  wants	
  to	
  get	
  users	
  to	
  be	
  customers	
  of	
  iTunes	
  and	
  its	
  
App	
  Store	
  that	
  requires	
  us	
  to	
  purchase	
  hardware	
  like	
  Macs,	
  iPhone	
  and	
  now	
  the	
  iPad.	
  
Vehicle	
  manufactures	
  will	
  want	
  us	
  to	
  visit	
  their	
  apps	
  stores	
  for	
  reasons	
  more	
  similar	
  to	
  
Apple.	
  We	
  will	
  be	
  more	
  likely	
  to	
  buy	
  the	
  vehicles	
  that	
  are	
  platforms	
  to	
  safely	
  and	
  quickly	
  
obtain	
  compelling	
  new	
  apps.	
  	
  Our	
  Linkedin	
  survey	
  provided	
  us	
  with	
  insights	
  into	
  the	
  
concerns	
  and	
  questions	
  of	
  current	
  and	
  potential	
  auto	
  apps	
  store	
  users,	
  excerpts	
  modified	
  to	
  
protect	
  the	
  responder’s	
  identity	
  are	
  listed	
  below:	
  
	
  
           “I	
  have	
  many	
  free	
  apps	
  now	
  and	
  used	
  to	
  it…I	
  MAY	
  pay	
  for	
  auto	
  apps	
  through	
  my	
  
           smart	
  phone..”	
  Note:	
  several	
  comments	
  about	
  “free	
  apps	
  only”	
  
           	
  
           “I	
  would	
  like	
  to	
  just	
  walk	
  into	
  a	
  store	
  and	
  have	
  someone	
  just	
  show	
  me	
  how	
  these	
  
           applications	
  work…	
  I	
  learned	
  more	
  from	
  testing	
  the	
  product	
  “	
  
           	
  
           “New	
  apps	
  are	
  researched	
  then	
  I	
  download	
  …”.	
  
	
  
           “The	
  cost	
  of	
  a	
  smart	
  phone	
  data	
  plan	
  for	
  my	
  family	
  approaches	
  a	
  car	
  payment”	
  
	
  
           “GPS	
  works	
  well,	
  but	
  I	
  would	
  like	
  to	
  have	
  elevation,	
  waypoints,	
  compass,	
  trails,	
  
           coastal	
  markers	
  in	
  addition	
  to	
  street	
  directions	
  and	
  maps”	
  
           	
  
           “..	
  the	
  premium	
  apps	
  I’m	
  interested	
  are	
  around	
  LBS,	
  like	
  weather…	
  another	
  auto	
  app	
  
           is	
  to	
  allow	
  customization	
  of	
  my	
  vehicle	
  ,	
  such	
  as	
  displays	
  for	
  easier	
  use…”	
  
           	
  
           “A	
  car	
  will	
  require	
  a	
  different	
  set	
  of	
  apps	
  that	
  are	
  safe	
  and	
  easy	
  to	
  use”	
  
           	
  
           “	
  Auto	
  apps	
  need	
  to	
  be	
  non-­‐distracting,	
  since	
  auto	
  manufacturers	
  need	
  to	
  be	
  
           concerned	
  about	
  litigation.”	
  
           	
  
           	
  
One	
  important	
  take	
  away	
  is	
  that	
  those	
  who	
  are	
  not	
  participating	
  in	
  this	
  important	
  new	
  
convergence	
  of	
  consumer	
  electronics	
  technology	
  with	
  automotive	
  electronics	
  will	
  be	
  left	
  
behind	
  –	
  to	
  participate	
  means	
  to	
  learn	
  and	
  guide	
  the	
  direction	
  of	
  the	
  business	
  model.	
  This	
  
comment	
  applies	
  to	
  the	
  vehicle	
  manufacturers,	
  suppliers	
  and	
  consumers	
  –	
  join	
  the	
  “hand-­‐
held	
  revolution”!!	
  

Information	
  provided	
  is	
  for	
  internal	
  use	
  only	
  and	
  not	
  for	
  publication.	
  Autotechinsider	
  LLC	
              5	
  
	
  
The	
  Auto	
  Application	
  Store	
  is	
  Coming	
  !!!	
  
                                           By	
  Dave	
  McNamara,	
  Autotechinsider.com	
  
                                                             March	
  2010	
  
	
  
About	
  Autotechinsider.com	
  	
  
“The	
  automobile	
  industry	
  is	
  profoundly	
  affected	
  by	
  adjacent	
  industries	
  that	
  produce	
  the	
  
technologies	
  that	
  are	
  involved,	
  directly	
  or	
  indirectly,	
  in	
  the	
  production	
  of	
  a	
  vehicle.	
  Since	
  the	
  
percentage	
  of	
  a	
  given	
  vehicle's	
  cost	
  related	
  to	
  elecs,	
  software,	
  networking	
  solutions,	
  and	
  
related	
  services	
  continues	
  to	
  grow,	
  we	
  are	
  most	
  interested	
  in	
  these	
  technology	
  areas.	
  	
  Based	
  
own	
  our	
  extensive	
  experience	
  in	
  the	
  automotive	
  industry,	
  we	
  cover	
  major	
  events	
  and	
  produce	
  
insightful	
  reports	
  on	
  the	
  technologies,	
  the	
  companies,	
  and	
  the	
  trends	
  that	
  we	
  believe	
  will	
  have	
  
a	
  significant	
  impact	
  in	
  the	
  near	
  future”.	
  
	
  
Disclaimers	
  
All	
  information	
  gathering	
  was	
  done	
  in	
  compliance	
  with	
  the	
  ethical	
  standards	
  of	
  the	
  Society	
  
of	
  Competitive	
  Intelligence	
  Professionals	
  and	
  within	
  the	
  provisions	
  of	
  the	
  US	
  Economic	
  
Espionage	
  Act	
  of	
  1996.	
  
	
  
	
  
	
  
	
  
	
  




Information	
  provided	
  is	
  for	
  internal	
  use	
  only	
  and	
  not	
  for	
  publication.	
  Autotechinsider	
  LLC	
             6	
  
	
  

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Auto Applications Store is Coming

  • 1. The  Auto  Application  Store  is  Coming  !!!   By  Dave  McNamara,  Autotechinsider.com   March  2010       “Hand-­held  Revolution”:  Smartphone  Connectivity  driving  New  App  Software   Today,  only  about  20%  of  the  population  has  powerful  phones.  Smartphone  owners  are   those  of  us  that  can  afford  monthly  data  plans  for  constant  Internet  connections  and  the   capability  to  download  applications  to  their  phone.1  These  are  the  people  who  are   participating  in  the  “hand-­‐held  revolution”  that  is  also  increasingly  capturing  the   imagination  of  the  driving  public.  As  an  owner  of  a  Droid2  on  a  Verizon  3G  data  plan,   getting  a  new  application  for  my  phone  creates  the  same  excitement  as  going  into  a  record   store  in  the  1960-­‐70’s  to  obtain  the  latest  new  release.  There  is  a  sense  of  excitement  and   discovery.  More  importantly  downloading  applications  is  easy,  quick  and  affordable,  that  is   once  you’ve  bought  into  the  expense  of  the  smart  phone  and  its  data  plan.  A  whole  new   world  has  opened  up  –  applications  to  inform  you  (e.g.  Fox  News  widget),  entertainment   you  (e.g.  YouTube),  provide  a  useful  tool  (e.  g.  Bubble/plumb  level)  and  delight  you  (e.g.   BumpTM  to  swap  content/info.).  Many  have  devices  such  as  the  Kindle  and  iPad  have  built   in  connectivity  -­‐  3G  cellular,  Wi-­‐Fi  and  ever  present  Bluetooth.       The  automotive  manufacturers,  notably  Ford  with  SYNC,  have  announced  the  launch  of   their  apps  store  with  Pandora  (Internet)  Radio,  Facebook  and  Twitter  as  the  cornerstone   apps.  A  key  infotainment  auto  supplier,  Continental,  has  embraced  the  Android  platform   and  is  presently  launching  AutolinqTM  as  their  approach  to  an  open  platform  to  develop  and   make  available  apps3.    We  are  to  expect  smart  phone  penetration  to  reach  about  40-­‐50%  in   2012,  which  will  drive  the  creation  of  automotive  focused  apps  stores.  Recognizing  this   growing  trend  several  questions  come  to  mind:   • Will  Auto  Application  Stores  (AAS)  emerge  as  important  revenue  and  customer   satisfaction  initiatives?  What  is  exactly  the  business  model?       • What  automotive  applications  will  emerge  and  how  will  they  be  developed?  What   will  be  the  partnership  model  between  the  vehicle  OEMs,  auto  elecs.  Suppliers  and   new  third  part  software  developers  from  the  Consumer  Electronics  (CE)   community.     • Will  applications  be  created  by  the  vehicle  manufacturers  or  third  parties  will  they   originate  from  a  thriving  developer  community??     • Will  Android  or  Apple  emerge  as  the  software  platform  or  will  a  new  automotive   software  platform  such  as  GENIVI4,  Microsoft  or  QNX  Car5  emerge.                                                                                                                             1    Altman  Vilandrie  data  www.altvil.com   2  A  recommended  site  for  Android  users,  www.droidforums.net/forum/   3  www.conti-­‐ online.com/generator/www/de/en/continental/automotive/themes/passenger_cars/interior/connectivity/ autolinq/pi_autolinq_en.html   4  www.genivi.org/   5  www.qnx.com/products/qnxcar/   Information  provided  is  for  internal  use  only  and  not  for  publication.  Autotechinsider  LLC   1    
  • 2. The  Auto  Application  Store  is  Coming  !!!   By  Dave  McNamara,  Autotechinsider.com   March  2010     Look  to  the  Apple  App  Store  for  Answers   Phone-­‐based  applications  have  been  with  us  for  several  years  now.  We  need  to  look  to   Apple  to  understand  and  see  how  the  automotive  application  store  might  evolve.  The  first   $500  iPhone  was  launched  in  June  2007  to  a  somewhat  skeptical  world.  Initial  only  a  few   select  applications,  about  eleven,  were  available  integrated  as  part  of  iPhone  software.   These  early  basic  apps  were  quickly  followed  in  a  few  months  by  an  application  store,  as   we  know  it  today.  The  rest  is  history!  Today,  applications  purchase  is  a  big  business:       • 30  new  applications  created  each  month,   • over  1  million  are  available  ,   • with  a  revenue  of  about  $200  million  a  month.       The  Apple  apps  store  has  set  the  tone  for  other  stores.  Most  Apple  apps  are  being  priced  at   less  than  a  dollar,  the  cost  range  being  $.99  to  $4.99.  Entertainment  apps  cost  more  and  the   most  popular.  According  to  Gravity  Tank,  users  spend  about  $60-­‐65  a  year.6  Recent   research  conducted  by  Autotechinsider  LLC  through  the  Linkedin  (www.linkedin.com)   polling  application  is  that  most  of  us  (over  138  responded)  want  free  apps  but  are  willing   to  consider  paying:     • 46%  of  respondents  ONLY  obtain  FREE  apps  for  their  smart  phone     • 15%  of  respondents  PURCHASE  apps,  the  vast  majority  paying  less  than  $5  per   month,  only  1%  willing  to  pay  more  than  $5.   • $18%  of  the  respondents  are  intrigued  by  the  concept  of  an  AUTOMOTVE  APPS   Store     The  Automotive  Application  Store  Business  Model(s)     A  key  question  is  how  will  the  AAS  work  exactly?  How  will  automotive  applications  be   encouraged,  submitted,  verified  and  lastly  how  will  payment  be  made?    There  is  a  balance   between  helping  developers  get  to  market  quickly  with  a  viable  revenue  stream  and  overall   customer  satisfaction.  Customers  obviously  prefer  that  applications  are  free.  Our  research   at  Autotechinsider.com  research  has  verified  that  most  smart  phone  user  are  paying  less   than  $5  month  for  applications  and  are  predominately  obtaining  free  applications,  but   considering  paying  for  premium  apps.       We  expect  that  the  two  business  models  to  emerge  will  be  supported  by  the  vehicle   manufacturers,  that  is  one  that  is  advertizing  or  marketing  based  and  the  other  largely  user   funded.  I  expect  the  initial  model  adopted  by  the  vehicle  manufacturers  will  be  marketing   based,  that  is  the  initial  focus  will  be  on  providing  an  applications  store  as  primarily  a  tool   to  increase  customer  satisfaction.  The  app  store  in  the  marketing  business  model  is  an   important  tool  to  improve  customer  satisfaction  amongst  the  growing  smart  phone   demographic  and  to  create  a  fast-­‐to-­‐market  environment  for  new  features.  As  Ford  SYNC   has  indicated  the  smart  phone  generation  is  exactly  the  new  customer  the  auto  OEM  wants   to  attract!  Potentially  AAS  sponsored  by  OEMs  will  have  the  additional  benefit  lower                                                                                                                     6  Gravity  Tank  is  an  innovation  consulting  company  www.gravitytank.com   Information  provided  is  for  internal  use  only  and  not  for  publication.  Autotechinsider  LLC   2    
  • 3. The  Auto  Application  Store  is  Coming  !!!   By  Dave  McNamara,  Autotechinsider.com   March  2010     software  development  costs.  Premium  applications  that  require  user  fees  will  follow,  most   likely  as  enhancements  to  basic  free  applications.  Applications  that  require  on-­‐going   subscription  costs  due  to  hosting  costs  are  a  possibility,  but  this  author  envisions  that  most   likely  these  applications  could  be  advertising  funded.  Ford  has  set  the  tone  by  providing   Traffic,  Directions  and  Information  (TDI)  for  the  first  three  years  with  out  a  monthly  fee.7       Even  though  Ford  has  teamed  with  MapQuest  and  Google  Inc.  to  bring  street  directions  and   other  information  to  SYNC  owners,  other  valuable  data  base,  such  as  weather  data  and   Points-­‐of-­‐Interest  data  for  niche  applications  -­‐    sight  seeing,  etc.  In  summary,  it  is  difficult   to  project  a  large  market  of  paying  customers  for  premium  apps.  As  several  people  who  we   surveyed  stated,  “my  requirements  are  largely  met  by  free  apps”.     What  Applications  will  we  find  on  the  Auto  App  Store?   A  key  questions  is  what  are  the  applications  that  most  interest  the  automotive  customer.  At   the  2009  Consumer  Electronics  Show  (CES),  Ford  announced  the  suite  of  new  off-­‐board   navigation  and  information  base  applications  working  through  a  voice  portal.  At  the  2010   CES,  the  concept  of  an  application  store  with  addition  Internet  radio  based  applications,   news  services,  Twitter  and  Facebook  were  added  -­‐  stream  Pandora  and  tweet  hands-­‐free.   More  importantly,  Ford  announced  support  for  third-­‐party  applications  and  will  provide  a   SDK  to  developer.  At  CES  there  was  a  line  of  potential  developers  at  the  Ford  both  in  North   Hall  asking  for  the  SDK.  8    As  we  detailed  in  our  2010  CES  Report  (see   www.autotechinsider.com  for  report  availability  and  pricing),  Ford  has  created  an   intriguing  new  developer  community  and  alliance.  The  engagement  with  the  University  of   Michigan,  as  led  by  Ford  Researchers  has  evaluated  the  100,000  or  so  iPhone  applications   to  determine  what  should  be  a  “short  list”  for  introduction  on  SYNC.  A  new  project  called   “American  Journey  2.0”  is  underway9.    As  expected  social  networking,  navigation  and   mobility  information  are  important  to  the  new  generation  of  highly  connected  drivers.    The   following  are  a  few  new  applications  being  considered.10                                                                                                                     7  http://media.ford.com/article_display.cfm?article_id=30444   8  http://articles.latimes.com/2010/jan/08/business/la-­‐fi-­‐ces-­‐ford8-­‐2010jan08     9  www.autoevolution.com/news/ford-­‐to-­‐upgrade-­‐sync-­‐with-­‐american-­‐journey-­‐20-­‐project-­‐12709.html,   http://media.ford.com/article_display.cfm?article_id=31285   10  www.gearlog.com/2009/12/ford_announces_app_store_for_s.php   Information  provided  is  for  internal  use  only  and  not  for  publication.  Autotechinsider  LLC   3    
  • 4. The  Auto  Application  Store  is  Coming  !!!   By  Dave  McNamara,  Autotechinsider.com   March  2010     What  are  the  new,  or  rather  not  yet  announced,  applications  that  we  should  expect  to  be   targeted  towards  the  automotive  customers.     • The  majority  of  applications  will  be  enhancements  to  existing  mobile  applications:   o created  for  the  smart  phone  by  the  consumer  electronics  development   community  that  are  “enhanced”  adapted  to  work  in  the  vehicle  in  a  safe  and   effective  manner,  i.e.  automotive  user  interface  creation.     o Ford  SYNC  in  providing  an  SDK  (API)  allows  developers  to  map  cell  phone   (buttons)  to  the  Ford  Instrument  panel  controls  (hard  buttons  and  voice   interface)   • Other  applications  will  be  cell  phone  based  portals,  using  voice  technology  as  a   significant  new  user  interface.  An  example  is  Aha  Radio.11     o 3G/4G  connectivity  enables  the  phone  to  become  a  useful  portal  with   powerful  search  capabilities  to:    home,  office  and  other  cars      Traffic,  weather  and  location  based  services     o a  remote  control  device  to  home,  office  and  vehicle  for  customization,   security,  energy  efficiency,  etc.    New  home  connectivity  standards  emerging    Machine-­‐to-­‐Machine  interfaces  (M2M),  new  applications  that  will  be   context  aware  and  able  to  configure  your  vehicle  and  home   accordingly   • More  entertainment  apps  -­  new  video  and  mobile  TV  applications  with  new  search   applications.  We  have  seen  at  CES  the  introduction  of  powerful  new  widgets  that   streamline  search  and  integrate  new  Internet  applications  with  video  (e.g.  my  sport   scores,  my  news,  etc.).  Companies  such  as  Gracenote  are  working  on  enabling  these   new  entertainment  apps  by  providing  technology  that  allows  powerful  search   capabilities.     The  Automotive  Apps  Store  Must  be  Better   The  AAS  will  be  different  than  smart  phone  focused  app  stores  –  more  robust  apps  and  a   focus  on  ease  of  use.  As  a  recent  CNET  article  indicates  we  should  remember  “the  next  time   your  PC  crashes,  consider  yourself  lucky  that  the  same  flaky  PC  operating  system  is  not   controlling  your  car.”12  For  example,  new  middleware  from  QNX,  called  QNX  car  and  the   GENIVI  Infotainment  referenced  platform  (www.genivi.org/)  based  on  Linux  were   designed  with  these  competing  and  challenging  objectives  in  mind.  Automotive   infotainment  needs  to  sync  with  the  clock  speed  of  the  PC  or  consumer  electronics  world–   the  ability  to  quickly  upgrade  and  experience  new  applications,  but  not  the  “flaky”  part.  The   vehicle’s  instrument  panel  and  infotainment  system  increasingly  have  more  and  more  in   common  with  a  PC  and  our  smart  phone,  the  ability  to  quickly  add  compelling  new                                                                                                                   11  www.ahamobile.com  see  www.youtube.com/watch?v=fOcf78Vd2TQ     12  http://news.cnet.com/8301-­‐13924_3-­‐1045)4331-­‐64.html   Information  provided  is  for  internal  use  only  and  not  for  publication.  Autotechinsider  LLC   4    
  • 5. The  Auto  Application  Store  is  Coming  !!!   By  Dave  McNamara,  Autotechinsider.com   March  2010   applications,  but  in  a  safe  and  non  distracting  manner.    I  would  suggest  that  the  majority  of   apps  will  reside  on  your  smart  phone,  but  that  there  will  be  several  auto  focused  apps  that   will  reside  solely  on  your  infotainment  system  that  takes  advantage  of  the  car’s  built-­‐in   user  interface.  QNX  articulates  this  vision  well.     In  conclusion,  what  is  in  it  for  the  vehicle  manufacturers  to  create  and  maintain  AAS?  We   doubt  it  is  the  revenue  stream  from  selling  applications  alone,  but  rather  a  marketing   business  model  targeted  at  improving  overall  customer  satisfaction.  In  contrast,  the  goals  of   Google  and  Apple  are  clear.  Google  wants  users  to  be  web  based  through  a  browser   connected  to  a  Google  server.  The  more  we  use  the  Web,  the  more  Google's  generates   revenue.  In  a  similar  manner,  Apple  wants  to  get  users  to  be  customers  of  iTunes  and  its   App  Store  that  requires  us  to  purchase  hardware  like  Macs,  iPhone  and  now  the  iPad.   Vehicle  manufactures  will  want  us  to  visit  their  apps  stores  for  reasons  more  similar  to   Apple.  We  will  be  more  likely  to  buy  the  vehicles  that  are  platforms  to  safely  and  quickly   obtain  compelling  new  apps.    Our  Linkedin  survey  provided  us  with  insights  into  the   concerns  and  questions  of  current  and  potential  auto  apps  store  users,  excerpts  modified  to   protect  the  responder’s  identity  are  listed  below:     “I  have  many  free  apps  now  and  used  to  it…I  MAY  pay  for  auto  apps  through  my   smart  phone..”  Note:  several  comments  about  “free  apps  only”     “I  would  like  to  just  walk  into  a  store  and  have  someone  just  show  me  how  these   applications  work…  I  learned  more  from  testing  the  product  “     “New  apps  are  researched  then  I  download  …”.     “The  cost  of  a  smart  phone  data  plan  for  my  family  approaches  a  car  payment”     “GPS  works  well,  but  I  would  like  to  have  elevation,  waypoints,  compass,  trails,   coastal  markers  in  addition  to  street  directions  and  maps”     “..  the  premium  apps  I’m  interested  are  around  LBS,  like  weather…  another  auto  app   is  to  allow  customization  of  my  vehicle  ,  such  as  displays  for  easier  use…”     “A  car  will  require  a  different  set  of  apps  that  are  safe  and  easy  to  use”     “  Auto  apps  need  to  be  non-­‐distracting,  since  auto  manufacturers  need  to  be   concerned  about  litigation.”       One  important  take  away  is  that  those  who  are  not  participating  in  this  important  new   convergence  of  consumer  electronics  technology  with  automotive  electronics  will  be  left   behind  –  to  participate  means  to  learn  and  guide  the  direction  of  the  business  model.  This   comment  applies  to  the  vehicle  manufacturers,  suppliers  and  consumers  –  join  the  “hand-­‐ held  revolution”!!   Information  provided  is  for  internal  use  only  and  not  for  publication.  Autotechinsider  LLC   5    
  • 6. The  Auto  Application  Store  is  Coming  !!!   By  Dave  McNamara,  Autotechinsider.com   March  2010     About  Autotechinsider.com     “The  automobile  industry  is  profoundly  affected  by  adjacent  industries  that  produce  the   technologies  that  are  involved,  directly  or  indirectly,  in  the  production  of  a  vehicle.  Since  the   percentage  of  a  given  vehicle's  cost  related  to  elecs,  software,  networking  solutions,  and   related  services  continues  to  grow,  we  are  most  interested  in  these  technology  areas.    Based   own  our  extensive  experience  in  the  automotive  industry,  we  cover  major  events  and  produce   insightful  reports  on  the  technologies,  the  companies,  and  the  trends  that  we  believe  will  have   a  significant  impact  in  the  near  future”.     Disclaimers   All  information  gathering  was  done  in  compliance  with  the  ethical  standards  of  the  Society   of  Competitive  Intelligence  Professionals  and  within  the  provisions  of  the  US  Economic   Espionage  Act  of  1996.             Information  provided  is  for  internal  use  only  and  not  for  publication.  Autotechinsider  LLC   6